
By: Elena Knezhevich
Incanto means 'magic' in Italian. Salvatore Ferragamo began to tell us his favorite story about modern Cinderella (what's more actual for a shoes designer?!) in 2003. Since that time, we have received a new chapter of the story every year. The romantic lady loves to win everybody's attention!
This year (2010) Salvatore Ferragamo has collaborated with Sophie Labbe on a new edition of Incanto - Incanto Bloom. (exsclusively at Bloomingdales)

After fruity Incantos in the previous years, the house now presents a fresh, light, floral Incanto Bloom. The composition opens with a crisp, yet delicate note of grapefruit flower, distilled from fresh blossoms. Freesia warms it with its sensual touch and together they introduce Her majesty Tea Rose, which is as fresh as if it were inhaled from a genuine flower. The magic belongs to the modern head space method of recreation of natural scents, and of course to the wonderful Sophie Labbe, who used it masterfully. The perfumer united rose with Champaca flower. Light and pleasant base notes of Cashmere wood and musk give the impression of softness and warmness of the skin.

Incanto Bloom is the first fragrance in the Incanto Cult Collection. The bottle is adorned with one of the most characteristic symbols of the Ferragamo brand - the Vara bow. Designer of the flacon is renowed Sylvie de France.
Images: Salvatore Ferragamo
she looks like Katie Holmes is it her?
I'm curious about this new Incanto. Thinking to add another Incanto series in my wardrobe so this new one may be a good one. based on the notes it's sounds wonderful. there's no patchouli...
Agree with aktp, the gorgeous model look suitable with the concept, the prettiest bottle...simple yet elegant.
This is at Nordstrom.I love all the Incanto's prettiest bottles ever!
Can't wait to try it out! I hope it's a bit similar to Un Matin d'Orage :D
jeesh >.>
Thank you for the updates Jeca.
I have to admit that I really love the concept of "Modern Cinderella". It is obvious from the model who is, in my eyes, incredibly stunning and adorable to fit in Ferragamo's concept undoubtedly. Her outfits match with the Incanto Bloom bottle's outfits and that is so cute.
"What an impressively Incanto concept!!" :)
Cheers,
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