Interviews Interview with Perfumer Rodrigo Flores Roux: El Perfumisto, El Hombre Y Su Art

Interview with Perfumer Rodrigo Flores Roux: El Perfumisto, El Hombre Y Su Art

10/27/09 14:31:47 (29 comments)

by: Michelyn Camen

I am proud  to present to you an earthy, open and textural interview with Rodrigo Flores-Roux; he is one of the most multi dimensional perfumers I have had the pleasure to meet AND the only Latin American fine fragrance perfumer (nose) in the world.

Tom Ford Private Blend Neroli Portofino (2007), Tom Ford White Patchouli (2008), Champaca absolute Private Blend Tom Ford (2009), Britney Spears Hidden Fantasy (2009), Arabian Wood Private Blend Tom Ford (2008), Badgley Mischka Fleurs de Nuit, Keiko Mecheri OlibanKeiko Mecheri Ume (2006), Calvin Klein CK Free (2009 with Ellen Molner), Hilary Duff With Love Hilary Duff (2006 with Stephen Nilsen), John Varvatos Artisan (2009), John Varvatos John Varvatos For Men (2004), John Varvatos John Varvatos For Women (2008), John Varvatos Vintage (2006), John Varvatos Rock Volume One (2009), Cerruti 1881 Collection (2005, with Yann Vasnier), Clinique Happy (1997, with Jean Claude Delville), Wrapped with Love by Hillary Duff (2007 with Stephen Nilsen), Lulu Guinness Life’s A Bed Of Roses (2003), Lulu Guinness Lulu Guinness (2003), Lulu Guiness Put on Your Pearls, Girls (2004), Zirh Corduroy  (2007 with Jacques Huclier), True Religion for women (2008), Dana Buchman (2009), Inverse by Kylie Minogue (2009 with Christophe Raynaud) and Six Scents Nicoll 17 (2009), Elizabeth Arden Green Tea Exotic (2009), Elizabeth Arden Green Tea Revitalize (2007, with Claude Dir), Elizabeth Arden Green Tea Lotus (2008), Elizabeth Arden Green Tea Summer (2005, with Claude Dir), Elizabeth Arden Green Tea Tropical (2007), Donna Karan Black Cashmere (2002), Donna Karan Essence Collection Labdanum (2005), Donna Karan Essence Collection Wenge (2005), Donna Karan Gold (2006 with Yann Vasnier and and Calice Becker).

You know, wear and love many of his fragrant creations, so now meet the perfumer, the man and his art.

Thank you for joining us, Rodrigo. To learn more about who you are today, tell us  about your childhood?

Rodrigo Flores-Roux: I was born in Mexico City some 40 or so years ago, and I lived there until the age of 20. 
I am the second of three children, born between a brother, who is exactly 2 years older than me, and my sister, who is almost 6 years younger. Both my parents are scientists and thus, educators, and they always taught us a passion for learning. They really encouraged us to research and be curious, and to enjoy reading, writing, drawing etc. I feel very fortunate about that.

When I was around 8 years old, the TV set in the house broke down. As a child mesmerized by TV, I literally went cold turkey. We got a new TV almost 10 years afterwards!!!!!!!!!!! That was the best thing that could happen to me. Not having a TV took me to open an art book (my parents have many) and I was hooked: my first passion is an immense love for art history.

What are your most pervasive olfactive memories:

Rodrigo Flores-Roux: Cedarwood floors and ceiling beams in many houses in Mexico City. They would permeate the interior air with a rich and deep woody scent that I have never seen reproduced in perfumes...  and of course the warm powdery scent of corn tortillas just before lunch.

What was your mother’s scent?

Rodrigo Flores-Roux: She had very specific and discriminating tastes, always preferring rich florals and woody floral green fragrances, also dry, woody chypres, over frank vanillic orientals or overtly spicy fragrances. Her hit parade was Joy de Jean Patou (she wore it at her wedding), Silences de Jacomo, Y d'Yves Saint Laurent, Jean Marc Sinan, le Nombre Noir de Shiseido... sometimes Miss Dior... the exception to the rule was Magie Noire de Lancome, a spicy oriental she liked (I still can't really see the oriental side of it... she loved but it is a bit antithetical to all of the above)...

The big no-no's: Shalimar and Opium. I learned to love and understand these two fragrances while I was at perfumery school in France...

Mexico City is one of the most multi sensorial cities in the world. Tell us what influenced your senses…

Rodrigo Flores-Roux: In Mexico, it's difficult to dissociate olfactive experiences. For example, a market is a colorful experience: burst of color and nuanced floral perfumes are exhaled from the flower stands, which are rich in tuberoses, multicolored freesias, orchids, roses, lilies, and other rare tropical flowers.

The floral scents mingle here and there with fresh produce and herbs that you can't find anywhere else: eye popping heirloom tomatoes, fleshy avocados with their fragrant leaves, a million selections of hot chili peppers, red, green, brown, orange and yellow; a multitude of different squashes and pumpkin-like gourds, clay pots filled with mole sauces, a trace of black chocolate, which in Mexico is scented with cinnamon, allspice and vanilla, cilantro leaves everywhere... an Aztec riot of scents and colors, enriched with the infusion of Spanish colonial culture, joined by culinary delicate surprises from the East, from Yucatan and the West Indies.

So since I was very young, I was able to understand that a great fragrance is a complex mixture of different, sometimes opposing, sometimes unpleasant smells that together are much more than alone. A symphony, in short.

When did you decide to become a perfumer? Where did you study?

Rodrigo Flores-Roux: I knew I wanted to make perfumes since the age of 13. I had started a perfume bottle collection and that collection triggered my interest, along with the very opinionated family I have... everybody knows about perfumes, has a keen sense of smell and very particular tastes. Nowadays, when the conversation subject turns towards perfumes, I seem to be the one who knows the least and speak the least about it!!!

At the age of 18, I heard about ISIPCA, the perfume school in Versailles, France. I started Biology studies in the National University in Mexico City (UNAM) but cut those studies short as I had applied to ISIPCA and was accepted, so I moved to France in 1989, at the age of 20. My mother had passed away some months before, and my brother had also been accepted to study abroad, in his case, University of Chicago... so we left my father and my 15 year old sister in September of that year. Circumstances had it that we both left exactly the same day.

Did you have a mentor?

Rodrigo Flores-Roux: Naming a mentor is always difficult (the person you'd name as a mentor may not even know you consider him or her a mentor!!!)  In my case, as I did find in these first years a number of wonderful people who really taught me many many things, I'd like to mention few names, as I am deeply grateful to them:

  • Jean Francois Blayn, our teacher of "let's talk perfume" at ISIPCA
  •  
  • Jean Kerleo, inhouse perfumer at Jean Patou, who was the "godfather" of our class in ISIPCA and from whom I learned a lot about discipline and traditional methods of production and creation.
     
  • Jean Claude Ellena, who was my director of my internship at Givaudan Paris, (before merging with Roure, and long before acquiring Quest) who taught me to streamline my thoughts and think out of the box.
  • Patricio Henry, manager of IFF Mexico, who gave me my first job and opened the doors of real perfumery to me.
     
  • Carlos Benaim, who embraced me when I first visited IFF New York, and then helped me with a lot of things when I finally moved there. He even cosigned my first rental contract, as I didn't have a credit line in the US!! I will thank him forever for this gesture  
First fragrance created.

What was your first fragrance as a nose?

Rodrigo Flores-Roux: The first ever: a nice herbal fougere scent for a shampoo called Novo HairKleen 2000... a medicinal shampoo used as an anti parasitic remedy for pubic hair (yes, it is true...)... the second: the scent for another shampoo... the Shampoo of the Grateful Dog, not be used on humans... (chuckles...) 
... and on the international fine fragrance arena, Clinique Happy, the women's 1997 introduction (Whew!!!)

What raw materials do you enjoy working with?

Rodrigo Flores-Roux: I have been called the "king of citrus" as I love citrus materials and feel very comfortable working with them: bergamot, mandarin, orange, lemon, lime and grapefruit are my best friends... on the other side of the spectrum, I adore labdanum and frankincense/olibanum notes, and working with them also comes naturally. I am also a big sucker for jasmine absolute and orange flower absolute. I don't think I have made a perfume without a trace (or more) of jasmine in it. 
I also enjoy animal and leathery notes and have been told I have a big threshold of "resistance" with fecal notes.

What raw materials do you find the most challenging?

Rodrigo Flores-Roux: On my specific tastes: I am not crazy about really sweet, burnt sugar notes, and cannot stand fenugreek, immortelle and bouillon notes. I use them here and there, yes, but they are just not my thing. I also stay away from cumin. For some reason, I can't smell it inside the composition. Roudnitska used it and created Femme de Rochas and Eau d'Hermes. If I doodle with it, I come up with sweaty armpits.

On a physical level: I am one of those perfumers who are anosmic (scent blind) to many musks. I think I will never know how Galaxolide smells!! But I use it as a painter uses white, and have become very dexterous in building musky backgrounds. Some of the evaluators I work with actually laugh as they say that my nose only smells expensive musks... not quite, I cannot smell ambrettolide but I can detect cosmone or muscone from miles away!!

Rodrigo, there were over 600 fragrances launched last year… thoughts?

Rodrigo Flores-Roux: I'll shorten my answer by mentioning only ONE word and stating clearly I dislike the concept and how much I think it has harmed our industry: FLANKER. They are necessary diseases, so I must confess I work in flanker briefs but I wish we could make less of them.

There is much debate on the term ‘niche perfume’. What does it mean to you? Does it have any meaning?

Rodrigo Flores-Roux: The word "niche" is another word that has been misused and overused a lot. Originally, the word "niche" applied to fragrances that were sold in very few, and very selective points of retail. Since these retailers catered to an exclusive clientele, sometimes with rather discerning tastes, they could boast unique personalities, uncanny strengths, incredibly high quality of materials or quirky olfactive profiles... This conceptual positioning has now evolved, overblown, into a new meaning: something that doesn't smell commercial or easy, is considered niche...

Commercial perfumes are necessary, but so are quirky ones... what I don't really like, nor agree with, is the proliferation of small pseudo-niche brands, that even if they come up with a repertoire that is far from being original or creative, call themselves "niche" and label their products with high price tags. That for me is the most contrived and dishonest thing you could do.  


You have created EVERY scent for the designer John Varvatos. Please tell us about how your met and your relationship.

Rodrigo Flores-Roux: I met John Varvatos back in 2002 through Brian Robinson, at that time, owner of Zirh. Brian had convinced John to create a fragrance license, and he was the proud holder of it. He took John to visit several perfume houses. And they came to Quest. John had in mind to work exclusively with one perfume house, and he was visiting the houses to "get the feeling"... He still says that when he came to Quest, he just felt a good connection and stated "this is it!" ... so we started working on his project.

At that time, the evaluator in chief was Trudi Loren, who now works at creative fragrance development for the Estee Lauder companies. The Varvatos brief was given to three perfumers, myself included. John then asked us to visit him at his store in Soho. It was the first store, on Mercer Street. During that visit, he talked about his working philosophy, he told us his likes and dislikes... and he showed us how all of his pieces have a "hidden detail".... That very small detail inspired me. I concocted an extremely woody oriental fragrance, and laced it with a unique spicy fruity accord (Medjool dates!!!!) as the secret detail, mixing it with a black leather accord. I wanted this fragrance luxurious, super masculine, sensual and very very layered.

John and Brian considered other candidates, all of them warm, rather deep orientals (they had discarded anything too citrusy or fresh, and ozone was a no-no) but for some reason, John gravitated towards "Hidden Detail"... He is definitely someone intuitive and who follows his hunches with a "I'll know it when I see it" approach. And since day one, it was clear he not only had a great sense of smell ("a great nose") he was also very avid to learn the works of perfume making. 


At one point, Brian was in love with another candidate by another perfumer, called "Corduroy". John liked it, but was totally connected to "Hidden Detail". We did a long series of modifications, as he wanted more fruit, more sweetness and less of an "incensy" note he disliked. It was difficult to identify the culprit, so for that, I showed him every single raw material in the formula. The note he didn't like was actually cistus labdanum in a raw form... the final fragrance does contain other ambery notes, but more sophisticated than crude labdanum resinoid.


He also showed us some ideas for the bottle. Designer Doug Lloyd had been working with John on this idea of an elegant smoke colored flask wrapped in black leather. I happen to love black leather and dress in black leather quite frequently. Again, this was a cue for me, and I enriched the leather dimension using Auramber (a woody, leathery captive material), olibanum and styrax.

When we got to Hidden Detail "H", we were all very happy with it. We tested it as a "disaster check"... and oh la la, it tested quite badly. Around that time, Brian hiredPurvi Desai (now Padia) to lead the project, as the launch date was approaching and the project was getting a lot of thrust. Purvi identified that the fragrance was too sweet on many skins. We adjusted the vanilla notes and nuanced them with fir balsam absolute, touches of caramel and a dash of hay absolute from the French Alps. We tested it again... and performed beautifully (!!!!!!!!!!!!!!!!!!!!!!)  John Varvatos, the fragrance, was born. 

 
John called me to thank me for the good work... in fact, he has an uncanny talent to call me whenever I least expect it. His phone call was absolutely wonderful and I remember it very warmly. Little did we know that after seven years, his fragrance line was going to expand into five wonderful products, each one with a beautiful lineage and great stories to tell.

John feels very comfortable talking perfume with me, and I consider working with him not only an enormous pleasure, but also a privilege and a great challenge to tackle, as he is always raising the bar.

For an upcoming new project, we were all surprised that I had literally read his mind, as he approved the FIRST iteration of a new fragrance. No modifications, "I love it 'as is' "... he said.

You have what I call a ‘dubious honor’; you are the only Latin American perfumer who studied fine fragrance through the industry and is not self taught. How do you feel about that?

Nationality wise, I think this has to do with how deeply engrained into tradition the perfume craft is. I don't think I'm mistaken in affirming that around 70% of the perfumers who work in the fine fragrance arena (that is, Paris and New York) are French. Perfumery is quintessentially French (although we know that, one, there are fantastic American, Spanish and Italian perfume brands, and number two, there are great non-French perfumers.) 

Paradigmatically, I am proud (but also feel very lonely) to affirm that I am the only Latin American perfumer working on fine fragrance projects. I would be more than happy to help a fellow Latino to hone his craft... but I don't really know anyone!

Now about you… what music do you like to listen to?

Rodrigo Flores-Roux: The latest Michael Buble, Mikka, La Roux, new singles from Kylie Minogue and a complete collection of chamber music by Alfonso Ferrabosco (XVIth century!!) Lately, Shakira and Alejandro Fernandez are in my playing list. Rodrigo and Gabriela's guitars are just sensational, and I do have a great love for oldies: everything Agustin Lara is MY thing, and also adore Jose Jose and Rocio Durcal.


What was your last dream?

I do dream a lot, every night something is going on in my head. I did have a nice experience last week: I woke up hollering of laughter and the middle of the night. The funny dream was indeed very funny and I almost came out of bed to write it down. I didn't, and now it's all but forgotten. What I can tell you is that waking up amidst a laughing fit is a very pleasurable experience.

Please name your favorite Latino artists.

Rodrigo Flores-Roux: I like many!! Other than music, I have always been a complete Pedro Almodovar freak, and Penelope Cruz is just perfect to my eyes. Expanding into other territories, I want to mention Frida Kahlo and Roberto Montenegro in painting, Luis Barragan in architecture, and, of course, Gabriel Garcia Marquez in literature.

If you were not a perfumer, what would you be doing?

Rodrigo Flores-Roux: When it came to choose a career, perfume making seemed a bit unreal, so I considered other options. History of art and architecture came to me (in fact, I consider myself an amateur art historian...). But I didn't lose track, and studied Biology in Mexico City, trying to avoid Chemistry, to eventually shift into perfumery, as I mentioned above, because I was interested in applying for the school in Versailles. My "violon d'Ingres” - however, would be working with flowers. I know I would love to own a flower shop.

What are the most brilliant perfume(s) you have smelled?

Rodrigo Flores-Roux: Tough question: this is a mixture of my personal favorites and also, of perfumes that I don't necessarily like but admire as concepts or technical feats.  With no particular order, the following come to mind:  Diorissimo by Christian Dior, Chamade by Guerlain, Grain de Folie by Nicky Verfaille (tough find, it disappeared from the face of the Earth and it was just spectacular), the first Armani pour Homme, Choc de Cardin and Tamango de Leonard to name just a few. Upon the FIRST EVER sniff, I was completely struck by Paloma Picasso, Feminite du Bois by Shiseido, Angel by Mugler (who wasn't blown away by it?), Eau de The Vert de Bulgari and Acqua di Gio by Armani. I also enjoy Jardin sur le Nil by Hermes when it's airborne, and 2001 Roses de Lancome on deep dryout.

Thoughts on the influence on blogging and perfumery?

Rodrigo Flores-Roux: Hmmm… mixed thoughts. I do find an impressive amount of very well versed bloggers with good noses and good sense of the meaning and resonance of perfume creation. But unfortunately, as perfume is something that belongs to everyone, everyone has a say and I do find sometimes that the opinions are not quite spot on. Perfumes in general spark lot of interest, and I am glad people feel very passionate about it.

Ok, the hot button of the decade….IFRA

Rodrigo Flores-Roux: I have to confess that I am one of the perfumers who has been very outspoken about IFRA literally killing our industry and our craft. Enough said.

I have longed of  a fragrance that would capture the essence of Frida Kahlo (who for cultural reasons I identify with)… create it!

Rodrigo Flores-Roux: Well, I am biased here, because I know a lot about Frida's life and I know that her fragrances were Shocking de Schiaparelli, Tabu and Emir by Dana... so I cannot dissociate these scents from Frida's persona. However, I have always found inspiration in her work, in particular in her beautiful still lifes.

There's one of those wild paintings, called "Magnolias" that features not only magnolias, but cactus blossoms and pitahayas (dragon fruit) I have always dreamed about making an olfactive picture that represents this painting.

A sneak ‘sniff’ on what you are working on….

I'm not trying to be coy here, but it's very delicate to discuss future projects. What I can mention is that I'm prepping up the launch of a new masculine perfume for the brand Alford and Hoff, a fragrance of which I am particularly proud and to which I emotionally attached to, as the owners of the brand, Barry Alford and Jefferson Hoffman, have become good friends and are the most fun to be around. Alford and Hoff the fragrance is available as of now in limited distribution.

And I have also been very happy to work with Richard Nicoll, a young British fashion designer who was just a week ago appointed artistic director at Nino Cerutti. He came up with a great concept, a lemon-and-Florentine-fennel-laced fragrance, from Series 2: Six Scents - Nicoll 17 which is available now.

Writer’s note: Thanks to the team at BPI and some much needed counsel to the fragrance industry…we  live in 21st century, not the 19th. Teach our children to become perfumers and from many cultures fragrant flowers will grow.
 

Images: el ranchero, mexartmasters.com, EneasCulture, rohanart

 


Michelyn Camen is a New York City based writer and consultant who is a former Brandweek Marketer of the Year and Ad Age 100 recipient. She slipped off her power suit to pursue her passion for beauty and fragrance. Camen is a fragrance specialist and the owner of FifthSense N.Y.C., where she consults for niche luxury, fashion, beauty and fragrance companies.  
She is the Editor-at-Large www.fashiontribes.com, a top ten fashion e-zine and the Fragrance Editor for UptownSocial.net. Michelyn is  the former Senior Contributing Writer for Sniffapalooza Magazine, the former New in Niche Columnist for Basenotes and was the Editorial Director for Beauty News NYC & LA. Email her at [email protected]
 

 



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scentual healing
scentual healing

i never knew that Mr flores Roux was the nose behind so many stellar scents. My motherr wears Happy, I wear white patchouli and Keiko Mecheri ume.. My dad loves vintage... He is truly a talented perfuemr and it is great to see M Camen shed light on his life and work. bravo

Jan
04
2010
she loves perfumes
she loves perfumes

I am discovering so much about the lives of the perfumers behind my favorite fragrances. I wear Tom Ford Neroli for her. It is the best in the entire line of the private blends and love love love Keiko Mecheri's ume.

Mr.Flores Roux has a great sense of humor, and seems very passionate about fragrance...

I am still discovering so much on this site....

Nov
06
2009
Kathryn
Kathryn

So interesting to think about the different fragrance memories people have in different parts of the world. More diversity among perfumers could only enrich our world. Thanks for giving voice to this idea, Michelyn. I am very glad to know more about Rodrigo Flores-Roux's work.

Nov
05
2009
gknight
gknight

Awesome interview! Rodrigo is definitely an underappreciated talent and you can feel the passion in his words here. Thank you Rodrigo for sharing yourself with us and Michelyn for such a magnetic interview.

Nov
03
2009
memechose
memechose

thank you Rodrigo for a terrific interview... We look forward to more wonderful fragrances from you.

Nov
02
2009
perfumista diva
perfumista diva

I enjoyed this interview , perhaps more than any I have read.

It is so colorful, alive and full of wonderful insights into the world of perfumery. A nose of Mr. Flores Roux's caliber is rare, and obviously he is not only prolific but produces beautiful and memorable fragrances.

It is always so interesting how Michelyn is able to uncover the personality of each perfumer,so that they are 3 dimensional people,with challenges and opinions not just chemists.

It made me lol when Mr. Flores Roux talked about he never liked chemistry in school.

I look forward to every interview, product review and new product releases on Fragrantica...

Nov
01
2009
danna
danna

I had not heard of Rodrigo Flores-Roux. He is certainly worthy of our attention. What a wonderful expansive range of houses he has worked with. I think what stood out for me is his love for women... and family. It is a rare man who remembers in such detail what scent his mother wore...

I have visited Mexico City on several occasions, and the sights, sounds and smells are unlike any other in the world. Thank you Michelyn for bringing Mr. Roux Flores to our attention.

Oct
31
2009
Andy Austin
Andy Austin

I don't know what I can add to the comments that haven't been already been said other than Mr. Flores Roux is not only a talented perfumer ( I just love ALL the Varvatos fragrances) but he seems like the kind of straight talking man I want to share a drink with... Another great interview Michelyn...

Oct
30
2009
gigimeansgood
gigimeansgood

These interviews get better and better. This interview was a multisensorial tour de force. The layout and pictures were beautiful. The subjects covered provided many dimensions to ponder. Mr. Flores-Roux is a fascinating individual with so many talents and such a spirited way of expressing them. His wide exposure appears to be reflectd in the breadth of his creative oevre. His ntributions to the world of perfumery are many and varied - no one trick pony - he, but with a name that includes Flores should we be surprised?

Fragrantica you are really making your presence known in the world of fragrance.
Thank you
Gigi

Oct
30
2009
DSH_ArtScent
DSH_ArtScent

ps: I, too, would like to see and smell an interpretation of Frida Khalo's still life of Magnolias! Please...

Oct
30
2009
DSH_ArtScent
DSH_ArtScent

Another knock-out interview, Michelyn! R F-R is an inspiring personality and a wonderfully creative perfumer and we are all thrilled that you have opened up his world and shared it with us. This interview in particular is obviously the combining of two passionate artists; meeting in the fragrant cosmos. You are both absolutely delicious here!

Keep them coming!!!

ox, DSH

Oct
30
2009
cgt
cgt

What a wonderful interview. It felt as if I was over-hearing a personal conversation. I especially enjoyed Rodrigo's story of his association with Varvatos starting with the Hidden Detail. I always like to see the passion one brings to their craft, and Rodrigo clearly expresses this passion throughout the interview.

Oct
29
2009
memechose
memechose

Jeca has done such a great job of art directing... that is why Rodrigo's story comes alive

Oct
29
2009
riverspirit (wendy)
riverspirit (wendy)

Michelyn - thank you for this very informative interview with Rodrigo Flores-Roux whom i had never heard of before. Yes i had heard of his creations but never knew who was the creator behind them. They will smell different now that i have a little insight into him.
I love the questions you ask and liked that you asked about his dreams, very important in my opinion.
YOu always find gorgeous images that are a visual delight.

Thanks again and keep them coming, we all love them.
and thank you Rodrigo Flores-Roux.

Oct
29
2009
memechose
memechose

To all:


I met Rodrigo three years ago and instantly felt 'chemistry'... He is down to earth, incredibly intelligent and dedicated to his Art and truly cares about his clients and translating their unique vision no matter if the fragrance is commercial, prestige, designer or for a small house.

I own Happy by clinique, Neroli Portofino and Ume and R is THE alchemist of citrus,(which are not usually handled with his finesse)

Vintage by Varvatos is one of my favorite mens fragrances EVER--- at any price point.

Regarding Mexican artist Frida Kahlo, she evokes such strong emotions in me, her art speaks my heart. Thank you R for sharing your knowledge of her, I will never look at 'Magnolias' the same way again.

If there is one 'nez' that is under the radar screen, you have just read about him.... Rodrigo- gracias mi amor

Oct
28
2009
cynthia44
cynthia44

These interviews are delights. My daughter wears Hillary Duff with love and I tried it. For an inexpensive fragrance it was really lovely. The scope of Mr. Roux Flores work is impressive. I also feel so privaledged to 'listen' in on your conversation. this might be my favorite interview for its warmth and honesty.VIVA Fragrantica and Ms. Camen

Oct
28
2009
jeca
jeca

Dear Mr Rodrigo and dear Michelyn, thank you for the interview ;o) Mr Rodrigo, the diapason of fragrances you made is so wide! My respect!

I love your Oliban by Keiko Mecheri, and I do love Arabian Woods, thank you for them.

Oct
28
2009
chayaruchama
chayaruchama

Michelyn, Signor Rodrigo-

I am THRILLED.
What a delight you both are; the candor and playfulness of your interaction is palpable.

Signor R- I have beautiful picadillo of beef in my freezer that my Mexico City amiga swears is like her Abuela's-
I'd love to get you and Michelyn in my tiny kitchen, and ply us all with food and wine ;-)

Deft, human, and enthralling.

OH- and I liked it, too ! ;-)

Oct
28
2009
belle de sud
belle de sud

How wonderful to get to know a truly great contemporary nose as a person! In this fine interview, I came to feel as if I were in the room with Sr. Roux and would buy Frida's magnolia scent in a heartbeat! A very personal and informative review, thank you both!

Oct
28
2009
flittersniffer
flittersniffer

Fascinating insights into the life and thoughts of a great perfumer, who I am ashamed to say was totally under my radar, even though I love a number of his fragrances, especially those for Tom Ford. Am wearing my sample of Neroli Portofino right now. He certainly does have a great way with citrus!

Clearly more young people in Mexico - or anywhere! - should have their TVs taken away for extended periods....

Oct
28
2009
gblue
gblue

Michelyn,
Thank you for the wonderful interview.
My favourite part is "a great fragrance is a complex mixture of different, sometimes opposing, sometimes unpleasant smells that together are much more than alone. A symphony, in short."
I had no idea quite how many extraordinary scents he had created!

Oct
28
2009
zoka
zoka

Dear Rodrigo thank you for such a passionate and dedicated work that resulted in some of our absolutely favorite fragrances. Also thank you for the interview it is big honor for us to publish it.

Michelyn thank you for another great interview. You asked right questions and let Rodrigo talk... what I like about your interviews, you do not tend to demonstrate how smart and informed you are but let person express himself.

Oct
27
2009
Keiko Meecheri
Keiko Meecheri

Michelyn,

Thank you for the beautiful interview on Rodrigo Flores-Roux. We are big fans of him and had the pleasure to work with him directly on some fragrances.

Not only is he very passionate and dedicated to his work, he is one of the great talents of today.

Oct
27
2009
Flora55
Flora55

What a great interview, Michelyn! You had me at John Varvatos, I am really impressed by that line. What a treat to read about the background of such an educated and talented man. Your questions really led him into talking about a much broader range of subjects than "just" perfume, but it's all tied together perfectly.

I also loved the list of scents he admires; one of them, Grain de Folie, is one I was crazy about, and of course it's almost impossible to find now.

Flora55 (Donna)

Oct
27
2009
Somerville Metro Man
Somerville Metro Man

I have always been impressed by Sr. Flores-Roux's breadth from designer creations for john Varvatos to the Tom Ford Private Blends. It was clear that this was a perfumer of exceptional talent. What Michelyn's interview has once again shown is perfumers like Sr. Flores-Roux are true Renaissance Men.

Oct
27
2009
Kterhark
Kterhark

I'll admit.. I passed by the banner of this interview more than once because 'Latin American' and 'Perfumer' wasn't grabbing my attention. However, as my eyes glanced over his body of work, I was surprised to see many of his scents sitting right there in my sample bag. hehe.

Mr Roux comes across as very dedicated and intelligent. Ume and Arabian Wood are two of my favorites from their respective lines, and I look forward to sniffing more of his creations. His passion and artistic vision is really unique, in my opinion, and I'm glad to have a chance to learn more about him.

Oct
27
2009
FragrantMoments
FragrantMoments

Michelyn-

Thanks for exposing such an amazing creator. I had the pleasure of meeting Rodrigo at the launch for Series 2: Six Scents and his collaboration with Richard Nicoli is quite nice. I couldn't stop smelling my hand all night. While speaking with him I found out he created another good Varvatos Rock Volume One.

I had no idea he was so accomplished until reading your interview so thanks again for the education.

Recently I was having a discussion about the innovation of social media and its relevance. My take is it's allowing brands to foster deeper relationships with consumers...those doing it right that is. With that blogging and specifically fragrance blogging, is giving consumers that are interested the opportunity to learn more than they ever could before. Some are doing it well and some aren't. With time a correction will occur and the strongest will survive. I sincerely hope you do Michelyn.

Oct
27
2009
litldove7
litldove7

Great interview! What a well-rounded and well-learned man he is. I keep re-reading this article for the pure joy of learning & re-learning about this extraordinary perfumer. Thank you for writing it!

Oct
27
2009
Wim Janssens
Wim Janssens

Dear Michelyn,

What a beautiful interview! It is so inspiring and full of beautiful little details. Rodrigo Flores-Roux is a very passionate nose and perfumer and I really enjoyed this interview. It makes me understand more about his creations because it reveals the person behind his work in a very personal and intimate way.
This interview is full of passion and one of the most important things we sometimes forget... : Follow your heart and senses more!
Beautiful!
He mentioned his mentors/people who he was very grateful to.
You are my Fragrantica Mentor, and I am so greatful that you believe in me (I hope so... ;o) ).
Michelyn, your interviews are like a fragrance created with so much love and passion, a painting that is so colourful and bright!


With love,

Wim

Oct
27
2009

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