New Fragrances

James Bond 007

07/27/12 03:10:51

By: Sandra Raičević Petrović

Besides a ‘license to kill' James Bond has his disarming fragrance starting from 2012. Eon Productions, in charge of all James Bond movies, and Procter & Gamble Co. are launching a new aromatic-fougere fragrance that brings us back to the 60s. The new fragrance James Bond 007 also celebrates 50 years of the James Bond film franchise and announcesthe 23rd Bond movie, Skyfall, expected in cinemas in November 2012!

James Bond 007, the masculine fragrance of the famous hero, will be on sale next month, exclusively at Harrods. Its retro, aromatic-fougere composition is created of notes of fresh apples, cardamom, sandalwood, vetiver, lavender, coumarin and moss. This accentuated combination of the aromas of ferns and moss gives a unique seal to the new men’s edition. James Bond 007 was created in cooperation of Eon Productions and perfumers of the house of Givaudan!

JAMES BOND 007

apple, cardamon, sandalwood vetiver, lavender, coumarin, moss

The bottle is dark green and robust, created of glass, and has a coarse mesh structure that resembles the car series of James Bond. The silver ring-shaped stopper was inspired by a number of British spy gadgets and the engraved logo "007" is emphasized with a smooth satin ribbon that decorates the center of the bottle. The fragrance is available as 30, 50, 75 and 125 ml EDT.

The fragrance does not represent any of the actors chosen for the role of the popular agent, but is constructed more like a conceptual presentation of Bond's world. The advertising campaign was designed by Greg Williams who created the campaigns for the five previous Bond films. The campaign will announce the new movie Skyfall to all media starting this autumn.—wwd

Author: Sandra Raicevic Petrovic
(sandrina_bambina)

Fragrantica Executive Editor, Writer and Designer

Translation: Ivana (Ina_Mo)

FunkyTomo

Exclusive in Harrods ?

A friend said she bought it for her son the other day , from a perfume chain. She said it was a good scent !

Oct
07
2012

edward.critchlow

its actually selling very well in the UK

Oct
07
2012

rickyrebarco

Well, don't know about this one. This scent has a lot to live up to if it's for the famous 007. I always thought James Bond should wear Terre by Hermes,
a quality scent for a mysterious and dangerous gentleman.

Oct
07
2012

VqueenLeigh

I agree with c3c I'm a girl and a Jame Bond fan I'll be curious to smell this and the note sound really great as well!

Oct
05
2012

avonman

I'm surprised AVON didn't launch this cologne when it was selling it's 2 Bond Girl 007 perfumes!

Jul
28
2012

c3c

Well being a girl and being a Bond fan I'M curious to see what they've come up with. But I gotta say it would have to be one smolderin smokin hot sexy cologne to live up to the James Bond image for me. And why didn't they make the bottle black? What the heck made them think dark green was a good fit? Dark green reminds me of Polo not James Bond. At anyrate I expect to be less than thrilled, but hope to find differently.
I mean what girl doesn't want her man to smell smolderin smokin hot (hehehe)?

Jul
27
2012

LANIER

I am with ChouliGaloria on this one. Very excited about "Skyfall". BUT not too interested in this License to Smell. The bottle has not style it just looks generic. Lets make a buck off of Bond kind of thing.

Jul
27
2012

krmarich

Jmaes Bond wouldnt wear a fragrance. If he did it would be very subtle so he could get lost in the crowd. Gaging from the current market trend, this will probably fit 007. These new trite formulas last about an hour.

Jul
27
2012

ChouliGaloria