New Fragrances Jo Malone London Rain Collection

Jo Malone London Rain Collection

11/30/13 01:08:12 (17 comments)

by: Sanja Pekic

Jo Malone introduces a new limited edition collection of fragrances named London Rain, launching in March of 2014. The collection is inspired by the London rain, classified into four types. The fragrances Rain & Angelica, White Jasmine & Mint, Wisteria & Violet and Black Cedarwood & Juniper each denotes a different kind of rainy weather.

Rain & Angelica represents early dawn London parks filled with dew. It capture accords of rain, fresh lime, angelica and vetiver. White Jasmine & Mint is inspired by outpourings of afternoon clouds that drench gardens exuberant with flowers. The scent is made from fresh mint leaves, heirloom jasmine and mate leaf.

Wisteria & Violet symbolizes gentle morning showers, soaking the purple wisteria cascading over London stone walls. It includes notes of water lily, wisteria, violet and patchouli. Black Cedarwood & Juniper evokes midnight London showers. It is modern, urban, edgy and dark, consisting of intense aromas of cumin, chili leaves, juniper and cedar.

The fragrances are available as 100 ml colognes.
 



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Spikekuji
Spikekuji

They just don't grab me. The ingredients don't feel London to me. And how will rain be represented? Hmmm.

Dec
03
2013
yvashche
yvashche

I really like Jo Malone in terms of a mainstream brand. Pomegranate Noir is my favorite of all time.
The Intense collection was nice, the Rain collection looks promising.

Dec
03
2013
Elena Vosnaki
Elena Vosnaki

The elusive scent of geosmin and petrichor...I hope that even an idea of that is captured in those bottles; one can dream, I suppose.

Dec
02
2013
Carnation
Carnation

I loved Jo Malone White Lilac and Ginger. Hope there are samples made available. Maybe the longevity will be better?

Dec
02
2013
DivotDiva
DivotDiva

There was already a White Jasmine and Mint...2007 in the database. Same fragrance in a new bottle?
Wish they release some smaller bottles not just 100ml.

Dec
01
2013
Ritarudna
Ritarudna

Is this the famous White Jasmine & Mint I've been hearing about? I had been looking for it..Hasn't even been released lol. Now I'm confused...and now I'm mad

Nov
30
2013
jovejove
jovejove

Haven, I'm not trashing the brand. I'm just saying that since it was sold to EL, it took a different turn. The fragrances are still great, but it's become more of a brand for mass appeal, rather than have the backing of the unique creativity of when Jo Malone created the fragrances herself. I have no judgement towards anyone who likes anything. It's all personal preference in the end, be it playboy fragrances to a 65,000€ specially made fragrance for you from Guerlain. I was just responding to someone else's comment myself. There's still a nose behind these new fragrances, but unlike when Jo Malone was running the show, the perfumers have to follow guidelines and the dream of someone else.

Nov
30
2013
mippymuppett
mippymuppett

Well said JoveJove!!!

Nov
30
2013
Hayven
Hayven

Nonetheless, jovejove, some people still like Jo Malone fragrances because they smell good to them, even if notes are separated. If you choose not to like the business model and prefer to buy fragrances with passion and inspiration, don't buy from Jo Malone and continue to patronize the brands you find fit your perfume philosophy. It is that simple.

Nov
30
2013
veda
veda

Rain n angelica sounds great!!

Nov
30
2013
jovejove
jovejove

Why four and not one of significant quality you ask?! It's because Estée Lauder wants to make money, rather than make fragrances out of passion and inspiration. It's very different from when Jo Malone was the creative mind behind the brand. The glimmer behind the brand was that you were wearing something that came directly from the perfumers heart and now the line is just like any other money maker out there. The drive is part of what makes lines like Francis Kurdjian so successful; you're wearing the perfumers art form without outside influences to fully restrict them. It's understandable as to why Jo Malone launched her new line, Jo Loves, because as an artist, you don't like to take the back seat. This is part of why Guerlain is so fantastic too (prior to Wasser, but he's doing a good job); it's been in a family of perfumers for generations and has inspired many people through their artistic style.

Other perfumers that still have it going on;
Serge Lutens
Andy Tauer
Mona di Orio
Neil Morris

The list is definitely longer than that, but those are ones that have control over their own lines and self produce what is launched. It's like a musician/singer that composes their own music v. Someone who just performs someone else's composition.

Nov
30
2013
Jasminalia
Jasminalia

Too much rain for me.
Why four, instead of one excellent?

Nov
30
2013
GodlyGil
GodlyGil

I can't wait to give these a sniff!

Nov
30
2013
pinkbunnies
pinkbunnies

Ok, so I have a Jo Malone addiction, and I already love the White Jasmine & Mint! I have high hopes for the other three....I'm especially intrigued by the Black Cedarwood & Juniper! I can't wait!

Nov
30
2013
Deefit
Deefit

The Black Cedarwood & Juniper also caught my attention.

Nov
30
2013
stillsinnend
stillsinnend

What shall I say, I want them all! Especially the Black Cedarwood & Juniper sounds intriguing.

Nov
30
2013
lucky-boy
lucky-boy

Wow! Rain in a bottle... Great!
I have to test these frags..!

Nov
30
2013

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