
By: Elena Knezhevich

The creator of the perfume is Christine Nagel who presented a new version of bluebell, composed of various notes, including green fresh notes, flowers (lily of the valley, rose hip) and a spicy chord of cloves. Bluebell is a wild forest flower and its scent provides a moist echo of summer forests. English bluebell is an endangered species, Jo Malone gave a donation to Woodland Trust. Genuine bluebell does not take part in the composition, but its recreation is composed of various notes.
Top notes: bluebell and cloves
Heart: lily of the valley, jasmine, rose hip
Base: white amber and musk
Jo Malone Wild Bluebell arrives on the market Sept 1, 2011, as 30 and 100 ml Cologne accompanied by body care products and a scented candle.
Source: MoodieReport
I was enthusiastic to try this fragrance until I saw the ad. It was frightening, I don't want to be associated with a company that exploits individuals with eating disorders. She is desperately in need of treatment.
I don't think this is an original ads, I hope!!
I saw the pretty blue flowers, the cute fluffy bunnies, the lovely chiffon dress, and thought maybe I'd like to try this one. But then I saw the model's/corpse's face... Apparently this perfume is made out of poison, and one spritz will kill you. Good to know.
I guess it's a knockout! *rimshot*
This poster remind me John Everett Millais picture,
called "Ofelia"
what a awfull add, the model looks like a corps.
what whas Jo thinking?
oy vey -- what is *in* that juice???
(and: keep it away from me.
far far away.)
I thought Jo Malone was now owned by Estee Lauder. Here's at least one subsidiary that is not getting much oversight from it's cosmetic parent corporation.... Can you imagine that model in an ad for "Beautiful"?!?
We all are used to see anorexic models in almost every add..but is it too much to ask an alive one?
LOL the ad cracks me right up
JO Malone chaneling Great Expectations "Miss Haversham" Hope the fragrance is better than this marketing attempt.
I cannot stop laughing, the poster looks absolutely silly.
I agree with you all, the girl in the ad seems in urgent need of medical care!Anyway I look forward to trying the new frag even if all the Malone scents last
five minutes on my skin!
Hehehe.... Siv55 just made me wet my pants. Thanks for the early morning laugh!
English bluebells are going to be replaced by introduced ones in wild. Is this add suggesting that? With rabbits??? It stimulates my imagination.
Anyway, I am looking forward to trying this one. I love bluebell/hyacinth note, hope it smells not like the others and has its own color!!!
Hmm. I have walked through the woods at bluebell time, and at no point did I stop and think, "you know, what these things really need is some pungent cloves to go with them." I would put watery notes with them, if anything, to make a perfume that smelled like a walk in the woods after the rain, plus other green and woody notes. Still, this cannot be worse than Penhaligons Bluebell, (can it??) which I find truly appalling and nothing whatever to do with bluebells in any way at all.
As many others here have pointed out, the advert is dreadful! Ye gods the girl is dead! The rabbits frolic in a sinister way with the corpse of, yes, it does look like Miss Haversham. It looks like Tim Burton cobbled this together on an off day on his home computor, for a laugh. Ta dah! The world's first snuff ad! Given how many people and meetings it takes to put adverts together, you would think just one person would have piped up with some misgivings. I cannot account for it.
OMG , horrible add ...the girl in the picture gives me chills .
Did Miss Haversham model for this one!
Oh Jesus! What a horrible ad! Photoshop Disasters contender for sure.
Models often look dull and listless in ads, but they seldom look like _actual_ corpses... and the bunnies?!... Quick Jo Malone, have a strategic rethink!
I had to laugh as I read your review sophisticated!! I was thinking the same thing about the girl in the pic, she definitely looks err... lights out!!
well, i've seen bluebells before, they're actually blue and bell-shapped flowers -unsurprisingly- at the very end of a long stem, flowers are leaning in a way and face downwards, one thing i felt looking at them: grief
can't describe how it smells properly but it's strong like Iris with a green nuance; or was that from the grass? :S
notes suggest it's a very strong perfume but neither the bottle nor the color confirm that feeling even though it contains cloves
that poster, what an approach! are they trying to freak people out of buying the frag? the girl looks dead from smelling this scent for God's sake, no wonder i felt grief when i first saw the flower itself; thnx Elena
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