New Fragrances Loewe Aura

Loewe Aura

08/17/13 07:38:49 (2 comments)

by: Sandra Raičević Petrović

Spanish brand Loewe is launching a mysterious and inspiring female fragrance, Loewe Aura, which skilfully plays with emotions. The initial notes will offer excitement, the middle ones express ultimate femininity, while the base notes give a dose of fierceness and strong character. Aura Loewe defines a woman who is a both a muse and an icon!

The composition of Loewe Aura offers vibrant top notes of spicy pink pepper delicately sweetened with juicy red currants. The feminine structure is emphazised with a lush bouquet of Otto rose surrounded with elegant white jasmine flowers, layered on creamy Australian sandalwood and signature Loewe leather, expressing the strong character of the woman.


pink pepper, red currant
Otto rose, jasmine
Loewe leather, Australian sandalwood

A Long tradition of 160 years is reflected in the bottle design and packaging. The stopper is made in the Art Deco style, inspired  by the L2 bottle. It was created as an homage to Loewe perfumery. Transparency and lightness is reflected in the luminosity of the glass bottles, as well as the beige liquid color, which is also soft and luxurious. An exclusive leather label adorns the bottles and honors the long-standing tradition of the Loewe brand.

The newest fragrance Loewe Aura is available from August 2013, in 80 and 120 ml Eau de Parfum bottles, accompanied with perfumed body care products.




Author: Sandra Raičević Petrović

   Fragrantica Executive Editor, Writer and Designer




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Is this new? Loewe had a fragrance called Aura about 15 years ago!


I hope the smell is good as the packaging


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