New Fragrances MEXX Fresh for Men and Women

MEXX Fresh for Men and Women

08/19/11 04:06:52 (5 comments)

by: Ivana Ina_Mo

The house of Mexx is introducing a new fragrant pair. The fragrances provide fresh energy and optimism which enables you to start your day in a good mood.

MEXX Fresh Woman opens with refreshing notes of green mandarin in the beginning. Central notes include unusual flower aclepias (milkweed), while the base finishes with water lily and cedar.

MEXX Fresh Man opens with exotic, fruity nuance of maracuya continuing into nutmeg and green coriander. The finish is provided by long-lasting amberwood.

The face of the campaign is actress Diana Amft known from "Doctor’s Diary." Photos for the TV advertisement and printed media were taken at the coast of Capetown.

,There is probably no better place to make the campaign for the two refreshing fragrances than a sea coast. The actress herself states that the pair evokes the scent of the sea perfectly and always brings back the feeling of vacation and freedom. Just like a genuine sea breeze!

As for the flacons of the fragrances, they were also inspired by nature and the sea. The flacon for MEXX Fresh Woman is round and the liquid inside is greenish-blue, like the sea. MEXX Fresh Man is poured inside a squared flacon and carries the turquoise color of its liquid.

The fragrances arrive in stores during September 2011. The women's version will be available as 15, 30 and 50 ml EDT; 30 ml EDP; Shower Gel 150 ml, Body Lotion 150 ml, Natural Deodorant Spray 75 ml, Aerosol Deodorant 150 ml.

The assortment of the men's edition encompasses: 30, 50 and 75 ml EDT, After Shave 50 ml, Shower Gel 150 ml, Natural Deodorant Spray 75 ml, Aerosol Deodorant 150 ml.

Source: Bellemania



Author: Ivana (Ina_Mo)
Fragrantica Editor and Translator





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@yezz: Both Diana and Carice will be faces of the fragrances, depending on the region.


I like aquatics, but this does seem more summery than fall. The scent seems nice but not very complicated. I don't think I would get this though, the bottle is very masculine and boring, wouldn't be fun to collect for me. If it smells amazing I'd make an exception.


the model for the MEXX addcampaign is not Diana Amft, but Dutch actress Carice van Houten!!!!


Sounds very refreshing :)
But shouldn't have they launched these 2 for summer instead of autumn ?


Both the compositions sound so refreshing and worth trying. I hope to see them in Pakistan as well. The face of the campaign is pretty and fresh just as the fragrances themselves.


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