New Fragrances Marc Jacobs Bang

Marc Jacobs Bang

05/21/10 04:24:02 (10 comments)

by: Sandra Raičević Petrović

Fragrant explosion for men is coming with a new creation by Marc Jacobs in July 2010. This is a fragrance for men from the collection Bang, advertised by Marc Jacobs himself.

Bang was created for a “contemporary guy, who, even if he isn’t young, has a younger spirit.” Jacobs created the name first and development of the composition in cooperation with Coty followed. “I wanted to do something that I would love.” Said Jacobs. “I particularly like spice notes, especially pepper, so that became a starting place.”

 

Bang was created by Ann Gottlieb of such notes as black, white and pink pepper. A heart is enriched with masculine woody notes, while a base includes elemi resin, aromatic benzoin, vetiver, white moss and patchouli. The fragrance arrives in a metal flacon (50 and 100 ml EDT), 150 ml aftershave balm 150ml, 200ml body and hair bath and 75 ml stick deodorant.

The fragrance will appear exclusively in Bloomingdale`s and in Marc Jacobs’ official shops in July and will be available worldwide from September 2010.

 

Advertising campaign is very attractive. Marc Jacobs poses nude on a silver bed made of aluminum foil, with a large perfume flacon between his legs! Jacobs appeared in the campaign after his business partner Robert Duffy suggested him to advertise his first perfume for men by himself. “My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal.“

(Source: wwd)

Author: Sandra Raičević Petrović (sandrina_bambina)
Fragrantica Editor, writer & designer

 

 

 

 

 



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bird55
bird55

Put your clothes back on you greasy ponce.

May
23
2010
Migotka
Migotka

After having a glance at the poster, I am quite confused.

It might be, like Jeff Koon's Made in Heaven series, provocative art, but personally I dont buy it, quite literally. I dont think I would get it for my boyfriend not even mentioning a friend. It seems like the fragrance is the last association we are supposed to have with the poster. The first one, the second one and the third one being... sex.

May
23
2010
da_markos
da_markos

great bottle but poster makes me sick. i'm streight guy so i don't buy it.like kylexora said: nude can be shown in artistic way - this one looks like "b class" porno star. i can get that women may enjoy it. maybe that's strategy - make women to buy it for their men. Wild imagination works. All of us (from time to time) want the wildest erotic dreams come true.

May
23
2010
Lance
Lance

Well I think this poster looks stunning! Not cheap at all, because that's what this fragrance about.

May
23
2010
kylexora
kylexora

OOuuuww!!! Really provocative poster... that men turn me on... But, the poster?? Well, cheap looking, not for high-end perfume designer. The aluminum foil used for this ad?? Are you kidding Marc? And there is some unconditional white space on the top of the poster? What is that, photo-shoot studio background?? Helllllooo!!! Or should i say Hell No!! The man there is ok, but i do prefer if the bottle could be bigger. The he did not sit like that... you should learn from Lacoste and Calvin Klein... they used nude man too, but in classy high end way...
I'm going to try the perfume soon and i will leave the comment about the perfume soon.. hopefully it doesn't smell like male prostitute.

May
22
2010
Kterhark
Kterhark

How embarrassing if this turns out to be an unimpressive fragrace that peters out too quickly and falls flat.

May
21
2010
APassionateJourney
APassionateJourney

I'm so sick of these damn EXCLUSIVES! Nordstrom Exclusive! Bloomingdales Exclusive! Sake Exclusive! Then it'll be released in all stores in September?! If you have plans to release them in all stores JUST RELEASE IT!!!!!

May
21
2010
aktp-iciook
aktp-iciook

Thanks for the update Sandra.

I totally agree with @vertigo on the poster. @Ina_Mo, you are funny but I wish the opposite lol

I would love to check the juice out as the notes sound interesting.

Cheers,

May
21
2010
Ina_Mo
Ina_Mo

The poster is great! If only the perfume flacon were smaller! ;)

May
21
2010
vertigo
vertigo

Great notes, good bottle, but the poster ... ouch!

May
21
2010

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