New Fragrances Marni Perfume

Marni Perfume

11/03/12 00:54:58 (7 comments)

by: Sanja Pekic

The Italian fashion house Marni, led by designer Consuelo Castiglioni and in collaboration with Estée Lauder company, launched its first fragrance simply named Marni; the fragrance that reflects the discreet confidence of a woman.

Consuelo Castiglioni explained to wwd: "The perfume reflects Marni’s fashion, certainly. Because it’s a perfume that’s quite individual, that doesn’t evoke anything in particular. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric."

To meet the need for innovative designer fragrances, Consuelo Castiglioni proposed a perfume formula that was developed for her in the past by Givaudan perfumer Daniela Andrier. The fragrance was unusual because the characteristics of most perfumes—floral and fruity notes—were avoided. This raw spicy-woody formula is now enriched with dark and intense rose oil and incense.

Veronique Gabai-Pinsky, the president of Aramis and Designer Fragrances section of Estée Lauder, describes the fragrance as "very modern and bold."

The individuality of the brand is reflected in the design of the bottle as well, which is the memory of an old bottle that the designer found at flea market 20 years ago. "I wanted a bottle that was kind of traditional, that is, one that lasts over time, like the clothes we make, which last and you can still wear two or three years from now. It isn’t seasonal. I think this bottle reflects our concept—you want to keep it. It also has the dots, which are part of our world, and a play on proportions with the cap. These elements are also important in our fashion," said the designer.


Marni fragrance is available as 30, 60 and 125 ml Eau de Parfum and a mini purse bottle that comes with a rag doll. The face of the advertising is Raquel Zimmermann and the photographer is Nick Knight.



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scissorshand_j
scissorshand_j

I have the lab sample on my table. It is not commercial.actually it is very unique and spicial. Spicy, incense and rosy. Love the scent so much!

Nov
28
2012
paulina
paulina

Thank God it is not another fruit-chouli bomb!

Nov
06
2012
Croneangel
Croneangel

Oh no. I'm getting my hopes up again! Please, please, please.... don't let them be dashed against the jagged stones!

Nov
05
2012
FunkyTomo
FunkyTomo

This sounds like its going to be pretty epic ..........Fingers crossed il be able to sniff it out in the UK shops :)

Nov
04
2012
bond_girl1979
bond_girl1979

It's a shame there is no breakdown of actual notes...but I agree with Nebraska, raw woody, incense, rose oil? Sign me up for a good sniffing! :-)

Nov
03
2012
Daisyloverr
Daisyloverr

Love the bottle, It's different. Modern an classy scent. :)

Nov
03
2012
NebraskaLovesScent
NebraskaLovesScent

Raw spicy-woody? Incense and rose oil? NO fruity or floral notes? Want! :-)

Nov
03
2012

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