New Fragrances Marni Perfume

Marni Perfume

11/03/12 00:54:58 (7 comments)

by: Sanja Pekic

The Italian fashion house Marni, led by designer Consuelo Castiglioni and in collaboration with Estée Lauder company, launched its first fragrance simply named Marni; the fragrance that reflects the discreet confidence of a woman.

Consuelo Castiglioni explained to wwd: "The perfume reflects Marni’s fashion, certainly. Because it’s a perfume that’s quite individual, that doesn’t evoke anything in particular. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric."

To meet the need for innovative designer fragrances, Consuelo Castiglioni proposed a perfume formula that was developed for her in the past by Givaudan perfumer Daniela Andrier. The fragrance was unusual because the characteristics of most perfumes—floral and fruity notes—were avoided. This raw spicy-woody formula is now enriched with dark and intense rose oil and incense.

Veronique Gabai-Pinsky, the president of Aramis and Designer Fragrances section of Estée Lauder, describes the fragrance as "very modern and bold."

The individuality of the brand is reflected in the design of the bottle as well, which is the memory of an old bottle that the designer found at flea market 20 years ago. "I wanted a bottle that was kind of traditional, that is, one that lasts over time, like the clothes we make, which last and you can still wear two or three years from now. It isn’t seasonal. I think this bottle reflects our concept—you want to keep it. It also has the dots, which are part of our world, and a play on proportions with the cap. These elements are also important in our fashion," said the designer.


Marni fragrance is available as 30, 60 and 125 ml Eau de Parfum and a mini purse bottle that comes with a rag doll. The face of the advertising is Raquel Zimmermann and the photographer is Nick Knight.



Previous New Fragrances Next


scissorshand_j
scissorshand_j

I have the lab sample on my table. It is not commercial.actually it is very unique and spicial. Spicy, incense and rosy. Love the scent so much!

Nov
28
2012
paulina
paulina

Thank God it is not another fruit-chouli bomb!

Nov
06
2012
Croneangel
Croneangel

Oh no. I'm getting my hopes up again! Please, please, please.... don't let them be dashed against the jagged stones!

Nov
05
2012
FunkyTomo
FunkyTomo

This sounds like its going to be pretty epic ..........Fingers crossed il be able to sniff it out in the UK shops :)

Nov
04
2012
bond_girl1979
bond_girl1979

It's a shame there is no breakdown of actual notes...but I agree with Nebraska, raw woody, incense, rose oil? Sign me up for a good sniffing! :-)

Nov
03
2012
Daisyloverr
Daisyloverr

Love the bottle, It's different. Modern an classy scent. :)

Nov
03
2012
NebraskaLovesScent
NebraskaLovesScent

Raw spicy-woody? Incense and rose oil? NO fruity or floral notes? Want! :-)

Nov
03
2012

Add Your Review

Become a member of this online perfume community and you will be able to add your own reviews.

New Perfumes

United Dreams Open Your MindBenetton
United Dreams Open Your Mind

Ylang YlangVanessa Somerset Design
Ylang Ylang

LemonVanessa Somerset Design
Lemon

GeraniumVanessa Somerset Design
Geranium

GentlewomanJuliette Has A Gun
Gentlewoman

Nuit d'Issey Austral ExpeditionIssey Miyake
Nuit d'Issey Austral Expedition

L'Eau d'Issey pour Homme Oceanic ExpeditionIssey Miyake
L'Eau d'Issey pour Homme Oceanic Expedition

L'Eau d'Issey pour Homme Sport Polar ExpeditionIssey Miyake
L'Eau d'Issey pour Homme Sport Polar Expedition

Life by ESPRIT Summer Edition 2015 for HimEsprit
Life by ESPRIT Summer Edition 2015 for Him

Life by ESPRIT Summer Edition 2015 for HerEsprit
Life by ESPRIT Summer Edition 2015 for Her

Les Exclusifs de Chanel MisiaChanel
Les Exclusifs de Chanel Misia

Noir ExtremeTom Ford
Noir Extreme

L’ExtaseNina Ricci
L’Extase

Oscar FlorOscar de la Renta
Oscar Flor

Clear Heart V 1Map Of The Heart
Clear Heart V 1

Berlin Im WinterBaruti
Berlin Im Winter

NOOUDBaruti
NOOUD

MelkmeisjeBaruti
Melkmeisje

ChaiBaruti
Chai

IndigoBaruti
Indigo

VoyanceBaruti
Voyance

Untold Eau FraicheElizabeth Arden
Untold Eau Fraiche

Instinct Gold EditionDavid & Victoria Beckham
Instinct Gold Edition

Paradise ElixirShakira
Paradise Elixir

La ReligieuseSerge Lutens
La Religieuse

So Fever HimOriflame
So Fever Him

So Fever HerOriflame
So Fever Her

Coeur de JardinMiller Harris
Coeur de Jardin

Poirier d`un SoirMiller Harris
Poirier d`un Soir

Cassis en FeuilleMiller Harris
Cassis en Feuille

Popular brands and perfumes: