MiN New York Expands Niche Fragrances Offer

MiN New York, from Manhattan, Soho, serves as a Distributor and Manufacture as well as a shop. They are trying to offer more niche fragrances to their customers and curate niche products from all over the world, including Europe and Asia.

The professional hair color system by MiN New York is known as Pro Color by MiN New York, and their active hair care system is their professional specialty hair care range that fights DHT, the leading cause of hair loss. MiN New York also manufactures anti-aging skin care products.

Murawczyk decided to offer his hair care and skin care products in retail, in a shop at 117 Crosby Street. The following is written on the shop window: “MiN New York Apothecary & Atelier Men’s Grooming, Fragrances & Curiosities.”

MiN New York are distributors of perfumes by Frapin and Parfum d'Empire, which they plan to present to several boutiques in North America. After that, a deal will be concluded with the British house of Miller Harris to ensure distribution of Linari perfumes.

Murawczyk views this collaboration as partnership and his shop as showroom.

The shop stretches over 1,200 square meters and offers perfumes and other products by over 20 famous houses, among which are Taylor of Old Bond Street, Merkur and Geo. F. Trumper, Santa Maria Novella, L’Artisan Parfumeur, Aromatherapy Associates, D’Orsay and CB I Hate Perfume (fragrances), as well as Nickel, Found and La Roche-Posay, brands which offer body care collections.

The shop is decorated with dark wooden floors and shelves, with a fragrance bar which provides perfume consultations. The New York Min shop has its Internet site: www.minnewyork.com

(Source - wwd)