New Fragrances New Perfume Si by Giorgio Armani

New Perfume Si by Giorgio Armani

05/23/13 14:42:52 (22 comments)

by: Elena Vosnaki


Giorgio Armani is unstoppable in his fragrance launches; they do account for popularizing his griffe and offering a more affordable slice of his eternal style for the layman and woman who can't afford his couture. In this spirit he is presenting the latest feminine fragrance, called "Si" (which can mean both "yes" and "one's self" in Italian), fronted by acclaimed Australian thespian Cate Blanchett. Although three years ago Armani was letting it be hinted that Angelina Jolie would be fronting his product, we now learn that it is the blonde Cate who has captured his interest and with whom he has officially presented the beginning of their collaboration on May 17th at his headquarters in Milan.

According to Women's Wear Daily: "Australian actress Cate Blanchett has been confirmed as the new face of Giorgio Armani Parfums, a division of L’Oréal Luxe. Blanchett, who is rehearsing for a play with Isabelle Huppert at the Sydney Theatre Company, will be the face of an advertising campaign for a new eau de parfum called 'Sí' that will hit shelves at the end of the summer. The confirmation comes after weeks of unsubstantiated buzz following press reports about a fragrance collaboration between the actress and Giorgio Armani, who have a long-standing professional relationship. Blanchett has often worn Armani creations on the red carpet and openly expressed admiration of him."

No other details about Sí by Armani are known at this point, but we will come back with more as soon as the company provides us with more info.

Photo: isfashionart.blogspot.com

Elena Vosnaki

Elena Vosnaki is a historian and perfume writer from Greece and a Writer for Fragrantica. She is the founder and editor of Perfume Shrine, one of the most respected independent online publications on perfume containing fragrance reviews, industry interviews, essays on raw materials and perfume history, a winner in Fragrantica Blog Awards and a finalist in numerous blog awards contests.

Her writing was recognized at the Fifi Awards for Editorial Excellence in 2009 and she contributes to publications around the world.

 



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APassionateJourney
APassionateJourney

Oh noooooooooo! The U.S won't get this until next year!!!!!!!!!!!!!!!!!!!! I just went through this with Manifesto having to wait until the next year while everyone else got it first. Why is this happening to the United States? This is beginning to be very hurtful

Jul
07
2013
karlee79
karlee79

my staple frags are created by this House! love love and adore

Jun
20
2013
kinella
kinella

anyway, si only means yes in italian.

Jun
04
2013
Maeva
Maeva

Thank you for telling us about the notes, Germany and Fumelover! They sound wonderful! Maybe I'm wrong, but they made me think of other great blackcurrant/patchouli/vanilla combos, like Lancôme's Miracle Forever, Ralph Lauren Notorious or the delightful Black Licorice, by Ayala Moriel.

I'm a great fan of Idole and La Femme Bleue and so I'm interested in any new release by Armani that can make me fall head over heels the way they do. Can't wait to test this!

Jun
02
2013
Germany
Germany

The notes are , amongst others. BLACK CURRANT. VANILLA and patchouli

May
31
2013
APassionateJourney
APassionateJourney

Angelina Jolie was supposed to front one of his fragrances about 5 years ago. I do wonder what happened but I love Cate Blanchett and the notes sound interesting. Can't wait to test it.

May
31
2013
fumelover
fumelover

There are the notes:

notes for the chypre fragrance include cassis nectar, chypre accord, musky wood, vanilla, rose de mai, freesia, patchouli, Jungle Essence and orcanox (ambroxan).

Jungle Essence?? I am thinking 'monkey' and it's not sounding appealing to me!

May
31
2013
Germany
Germany

Ok found a better site. Notes here say floral exotic notes and patchouli. Sounds way better than what I read previously and makes more sense looking at that exquisite Flacon. Wow is it ever gorgeous. Finally one of the nice Flacons of armany is released as a main stream frag. He usually kept those exclusive.

May
30
2013
Germany
Germany

Bottle is suppose to be a candle and the black stone is a flame. Juice is sort of amber colour eps in a clear Flacon. Really classy looking. floral woody musk sounds very good. And I like the sweetness of the brown sugar. It all sounds good. He did release lots of frags before that we're exclusive only to Armani stores. Hope this isn't one of them.

May
29
2013
DarkViolet
DarkViolet

@Germany: Yes, I'm Italian and no news so far from here.. I only can add a declaration from Giorgio Armani to interviewers: “SI’ is my tribute to a modern femininity: an irresistible combination of grace, strenght and independence".
Now, it's up to us to interpretate this sentence in terms of notes :D

May
29
2013
jellybeantree
jellybeantree

I hope it's something like Sensi that was discontinued . That was such an amazing fragrance!

May
28
2013
Alexandrarae
Alexandrarae

Armani should have called it "Intrigue" because that's what we are all doing! Hope it lives up to expectations - will definitely give it a try when it hits the department stores! As Cate Blanchett is "the face" of "Si" would imagine it to be an elegant and beautiful fragrance.
Alexandrarae

May
28
2013
manzoor86
manzoor86

armani si
when is the male edition coming can anyone help me

May
28
2013
DarkViolet
DarkViolet

@Germany: Unfortunately, doing a research days ago through various web magazines and fashion blogs, I found nothing about Si composition... there's kind of a top secret so far, as it seems. I'm very curious too, L'Idole was a quite beautiful launch IMO and I hope this one will be good too.

Cate Blanchett definitely makes me think of a floral in the line of Miracle and Pleasures, or a floral woody musk. But if it'll be close to Armani Mania I will be pleasantly surprised!

May
28
2013
Rizaldo
Rizaldo

Cate, powerful woman.

May
24
2013
mots
mots

Armani si
cate blanchett si

this could be good

May
24
2013
DarkViolet
DarkViolet

I can't wait to know more about this "Si".. btw I don't think the name is referred to personal reflexive pronoun, to me it just means "Yes" in this case, though it would be more correct with the accent, as said before me :)

May
24
2013
kl99
kl99

Sì: with the accent on the "ì" means only Yes.
Si: without accent means one's self, our's self, himself .. etc.. etc..
So, This Armani depends on the accent!
Well actually he needs of a serious fragrance for a real woman, with some charme into a classic linear bottle that seems a perfume bottle, and I hope will be.
Sì, in Giorgio we hope.

May
24
2013
susieqrj
susieqrj

If Kate Blanchet is the face of this new creation, I suppose that the fragrance will be intended for a woman in her late 30's, just like Lancôme's La vie est belle, using Julia Roberts as its face, or Hugo Boss and Gwyneth Paltrow fragrances.
Its not gonna be candy or fruity (like teenagers perfume) or Oriental. I guess it will be chypre or white floral.

May
23
2013
APassionateJourney
APassionateJourney

I wonder what happened with Angelina. Wasn't she also supposed to have her own fragrance? Can't wait to see the notes for this one

May
23
2013

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