Paco Rabanne 1 Million – Presentation at Heathrow Airport

Paco Rabanne celebrates success of his golden Million at Terminal 3 of Heathrow airport in London. Besides an interesting presentation of the 1 Million perfume, which was glamorous, as expected, Paco Rabanne's haute couture collection worth €15000 attracted all media's attention (collection shown on the beautiful model on the photo).

Paco Rabanne gathered many important persons from travel retail business, journalists, but also passers-by and passengers who found themselves at the airport on Friday, 28th November. There is a glass safe where golden bottles of the 1 Million perfume are exhibited on a very visible place of duty free shops, right next to a 42 inch flat screen TV on which advertisements of the new editions are shown. This is a whole new approach in creating presentations and sales of one fragrance, as travel retail is concerned.

1 Million by Paco Rabanne refreshed golden heritage of the brand of Paco Rabanne. The creator presented a dress made of 9 kilograms of fine gold, decorated with 300 carat gold 40 years ago. This dress was created for popular Francoise Hardy.

Gold is a symbol of luxury, power, wealth; its is a shining dawn (Aurum). Gold inspired sculptor Noe Duchaufour-Lawrance to create a golden bullion which would incorporate a composition by three famous authors and perfumers: Christophe Raynaud, Olivier Pescheux and Michel Girard.

The perfume introduces red orange, grapefruit and mint in top notes, joined by rose absolute, cinnamon and spices in a heart. Its base includes velvety harmony of leather, blond wood, amber and patchouli.

The fragrance 1 Million is available as 50 and 100 ml EDT, with an accompanying program which encompasses 75 ml after shave balm, 100 ml after shave lotion, 150 ml shower gel, 150 ml deodorant spray and 75 ml deodorant stick. Face of the commercial is Matt Gordon.

The presentation of the fragrance in a safe at Heathrow airport started on 5th November 2008 and was supposed to stay there by the end of December, but it will be prolonged because of extraordinary success and interest it caused.

Source: Moodiereport