New Fragrances

Paris Hilton Siren

06/22/09 08:43:44

Paris Hilton puts a playful spin on the myths of sand and sea to embody a mermaid – captivating, seductive, and irrestibly charming – for the launch of her newest fragrance, Siren launching in time for summer fun. Posing in shimmering golden scales against a backdrop of ancient ruins, Paris Hilton brings sophisticated, modern glamour to an iconic image in the Siren ad campaign shot by Mark Liddell.

“Siren is all about being sexy in a playful way. I feel irresistible as a mermaid, “ says Paris Hilton. “And I love that the idea of Siren comes from long ago legends but is still super modern. What girl doesn’t want to have fun being a fantasy creature that men can’t resist?”

“Although Siren is inspired by the ancient Greek tales of beautiful women, mermaids or water fairies, who were incredibly tantalizing and enticing, it is also contemporary as it invites every young woman to jump in and have fun exploring the fantasy of being phenomenally desirable – the way only a mermaid could be,” observes Neil Katz, CEO of Parlux Fragrances, Inc.

Paris Hilton Siren Fragrance

THE BOTTLE
The sculpted glass bottle is whimsical, youthful but not unsophisticated. It is conceived to be fluid like the tail of a mermaid with pleats that twist around to evoke a spontaneous splash. A mermaid charm dangles at the neck, polished and playful.

THE FRAGRANCE
Luxurious, exotic Frangipani flowers bring nighttime allure to the fresh, subtly sweet essence of Apricot nectar as Siren first teases the senses. Then day-blooming Honeysuckle surrounds the bouquet of rainforest Orchids and budding Water Lily at Siren’s heart. Bright notes of Sandalwood enhance a wave of Vanilla Beans capped with creamy Musk as this captivating tropical floral fragrance blossoms on sun-warmed skin.

Press release

michele23

Cant wait to smell this perfume.I love Can Can and my daughters like a couple of her others.I dont care what celebrity is selling it.I just care about the smell and she has had some good ones.Good prices too.Cant wait!!

Jun
27
2009

missk

I'm not fussed about what celebrity endorses a fragrance, I'm just interested in the way it smells.

If I try Siren and I like it, I will buy it, despite whether or not I like Paris Hilton.

Jun
27
2009

sharyssa

Wow such Paris haters! I actually enjoy her fragrances especially Fairy Dust and Heiress. I guess her fragrances smell similar to others but they seem to sell very well so SOMEBODY'S buying? Anywho,I know I will most likely buy this one too and it's a pretty bottle.

Jun
26
2009

ruxxy

What an ugly bottle:|

Jun
24
2009

Jessmoberry

I'm really tired of celebrity fragrances, honestly. Everything is just another too-safe, done-a-thousand-times fruity floral. Take a risk with your fragrances, girls!

Jun
23
2009

BluDreamer7806

I know that I shouldn't, but I'm actually interested in smelling this one. Call me crazy, but I'll try just about any fragrance once. I'm not really a huge P-Hilton fan, but her perfumes are likeable. To me, her first perfume was the most original. The others that followed smelled like other fragrnaces on the market. "Just Me" smelled similar to Lancome's "Miracle". Can-Can smells like "Flowerbomb". Don't get me wrong, they smell good, but they've already been done too many times to count. I really wish more celebrities would be more original with their fragrances or go outside the box and do something that no other perfumer has done! We need more O-R-I-G-I-N-A-L-I-T-Y!

Jun
23
2009

tsofa

I have never ever tried any perfumes of hers. And I'm not interested, either. At all!

Jun
23
2009

megannsmom

Is it just me, or do her eyes look really weird in that picture? She almost looks cross-eyed! (or maybe it is me who is cross-eyed from the heat today, lol)
I try to keep an open mind, especially when it comes to fragrances....wouldn't want to miss a surprise hidden gem just because I don't care for the celebrity....but I too find it difficult to utter the words "sophisticated" and "Paris"(Hilton) in the same breath....

Jun
23
2009

Trvevil