New Fragrances Playboy Play It Lovely,  Play It Sexy and Play It Spicy

Playboy Play It Lovely, Play It Sexy and Play It Spicy

08/20/10 15:20:28

by: Sanja Pekic

Playboy launches its first women's fragrance collection, which consists of three scents: Play It Lovely, Play It Sexy and Play It Spicy. The collection is expected in September 2010 on the European market and in January 2011 in the United States.

Playboy gives a woman the confidence to take action; to decide whether to flirt with a man, to seduce him or capture him completely - it is her game. Each of these three fragrances represents a step in the women's game of seduction. Play It Lovely entices him;  Play It Sexy ensnares him, and Play It Spicy bounds him.

Jürgen Scharfenstein, the senior vice president of marketing for Coty Beauty, the company behind this collection, claims:

“While associating women’s scents with a sexed-up men’s lifestyle brand may seem like a paradox, I don’t think it’s so much related to Hugh Hefner. It’s about the brand in itself, its playfulness.”




Play It Lovely is an ideal fragrance for daily flirt; it lures with wonderful, playful and innocent notes that emphasize the beauty of every woman.

Top notes: citrus, blackberries and juicy peaches
Heart: Sharry Baby orchid, Belle de Nuit and tuberose
Base: amber, patchouli and tonka

Play It Sexy is a dark, intoxicating and seductive fragrance, with sensual and sophisticated aromas, ideal for "hot" nights.


Top notes: pink grapefruit, mandarin and pink pepper
Heart: jasmine tea, scented flowers and licorice
Base: vanilla, patchouli, sandalwood and tonka.

Play It Spicy is the most unusual of the three perfumes, oriental, floral and hot. The scent of the winner and of the women who knows how to play the "game".

Top notes: pomegranate, Bellini cocktail and pink berries
Heart: tiger lily, passion flower and heliotrope
Base: amber, sandalwood and vanilla.

All three fragrances are available as 30 and 50 ml EDP and 150 ml body spray.

Sources: wwd, pinkmelon.de



 


 
Author: Sanja Pekić (XSX)

 

 

 
 

 

 



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