
By: Sandra Raičević-Petrović

Replay presents a new fragrant duo Replay Intense for Her and Replay Intense for Him, which arrives on the market in June 2009.
More concentrated, seductive and stronger compositions than the previous fragrant pair, Replay for Her and Replay for Him, will be perfect for hot, summer nights, to seduce and add an impulse of passion.
Replay Intense for Her includes Tonka, sandalwood, Mirabelle plum and Gala apple. The edition for men, Replay Intense for Him encompasses cardamom, myrtle, spices, nutmeg and Guaiac wood.
The fragrances are available in murano glass flacons. The version for women arrives as 20, 40 and 60 ml EDP, while the masculine edition appears as 30 and 50 ml eau de toilette concentree. Cosmoty.de
Last year's editions have the same flacon, which reminds of old-fashion pharmacy bottles, decorated in Victorian, post-industrial style, vintage form with vintage engravings on the glass.
The main theme of the edition is: 'Make each day unusual', which expresses the wish of the brand for dynamics and new adventures…
Advertising photo is awful: it focuses on heavy dark SIGHTS, on eyes of young models too deep, masking and hiding the bottle of perfume itself.
This style is Ok for general photo art, but not for advertising - because it has back (negative) effect.
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