Rocawear 9IX – First Perfume in Cooperation with Elizabeth Arden

The perfume 9IX by the brand Rocawear, their first perfume, was introduced with license of the house of Elizabeth Arden and it will be available from September 2008. The license by Arden includes both perfumes for men and women, as well as cosmetics and body care products. The perfume 9IX Rocawear is the first product in their cooperation.

The house of Rockawear was founded in 1995 by American rapper Jay-Z and Damon Dash. The offer includes collection for children, juniors, socks, sandals, clothes (of suede and fur), bags, belts, jewelry, sunglasses, as well as men and women clothes.

The perfume 9IX was created with the house of International Flavors & Fragrances - IFF . Its top notes introduce coriander from Asia, mandarin, melon (Cantaloupe), the heart includes lavender, geranium and suede, while the base encompasses golden amber, musk and timber wood.

The perfume is aimed at younger population, aged 18 to 34, esp. urban and modern Afro-Americans or multiethnic clients. Creators of the house of Elizabeth Arden say that they did not have an opportunity to communicate nor to create products for such clients in the last few years - says Tamara Steele, senior president of the department for "global fragrances" in the house of Elizabeth Arden.

9IX arrives as 50ml (1.7oz) EDT for around $50 and 100ml (3.4oz) EDT for $65. The accompanying line includes fragrant bath in the amount of 250ml and 75ml deodorant.

Source: WWD

Author: Sandrina (sandrina_bambina)
Fragrantica Member

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