New Fragrances

Rochas Eau de Rochas Fraiche

06/15/10 15:19:34

By: Sandra Raičević Petrović

We recently wrote about the significant jubilee of Eau de Rochas - 40th birthday of the perfume. To mark this significant event Rochas launches a young heirs - the new fragrance called Eau de Rochas Fraiche. This new women's fragrance, "dressed" in delicate shades of purple, is romantic, fresh and enthusiastic.

The composition of this new fragrance was developed by perfumer Jean-Michel Duriez, from the fresh notes of bergamot, crisp aromas, tender white flowers, iris, liatrix, oak moss and sensual musk.

The fragrance is available in a bottle of the same shape as the legendary Eau de Rochas edition, and just as recently launched Eau Sensuelle; its fluid is delicate purple with charming purple bows around the neck bottles. The fragrance is available from 2010. in bottles of 50 and 100ml EDT.

Read the article about the anniversary and the legendary perfume: Eau de Rochas is celebrating 40 years of existence!

Endymion

Well, the fraiche title on the label makes it look CHEAP! It's always cheap looking when the label has handwriting on the bottle (Jacomo Deep Blue for example).
I really loved the house of Rochas but since it was bought by Procter&Gamble they killed 80% of their fragrances and just the house is heading for a cheap low profile company like Parfums Salvador Dali is now.
Anyway, Eau de Rochas Homme is NOT discontinued (just see the site of the house), it's only repacked and still available, quite reasonably priced.

Jun
16
2010

perfumecritic

I would love a relaunch of Eau de Rochas pour Homme! It's becoming impossible to find and impossibly expensive!

Jun
16
2010

vertigo

lovely, lovely bottle!
I wonder weather it'll be available here ...
haven't even seen Eau Sensuelle yet!

are they going to launch a new version every year?

Jun
16
2010