New Fragrances Salvatore Ferragamo Attimo L`Eau Florale

Salvatore Ferragamo Attimo L`Eau Florale

07/19/11 02:54:43 (6 comments)

by: Sandra Raičević Petrović

Attimo L’Eau Florale represents the essence of life’s most precious instances with a delicate and romantic floral soul. L’Eau Florale is a celebration of bright femininity with the chic touch of Salvatore Ferragamo.

The Concept:  Truly elegant, refined and full of light are the key values of this Attimo reinterpretation. A fragrance that exudes the most graceful side of femininity, with a touch of seduction and sensuality. The perfect fragrance to sign and capture every moment of everyday with timeless and romantic elegance.

The Packaging: Attimo’s flacon is revamped with a fresher and more romantic mood. The curvy flacon is embraced with a refined pink gold band and the sophisticated red Attimo logo. The brilliant pink juice emphasizes the romantic femininity of this floral and vivid creation.

The outer packaging expresses the femininity and romance of the fragrance with the soft color palette that brightens the aura of the box. The pink gold at the top of the outer carton and the fresh and flowery pink stripe confer a graceful feeling flattered by the elegance of the red Salvatore Ferragamo logo.

The seductive notes of Attimo are taken into a new dimension to fully embrace the daytime and sensual feminine character through refined drops of flowers. The luminous bouquet of this fragrance is introduced by an opening of the luscious and crisp Nashi Pear, colourful hints of Kumquat and delicate watery Lotus Flower notes.

The graceful and naturally elegant heart of the fragrance is a triumph of rosy and subtly spicy Peony with a sophisticated touch of Bulgarian Rose and soft Jasmin. The signature of Attimo L’Eau Florale is enlightened by the exotic Frangipani Flower and underlined by woody notes of Patchouli. Creators: Jean-Pierre Bethouart and Annick Menardo of Firmenich.

SALVATORE FERRAGAMO ATTIMO L`EAU FLORALE

top notes: lotus blossom, Nashi pear, kumquat
heart notes: peony, jasmine petals, Bulgarian rose
base notes: frangipani flower, patchouli, white musk

 

The advertising campaign is the reinterpretation of the sensual, elegant and luxurious Attimo woman with a more delicate and romantic touch. Feminine brightness and radiant lightness are the key messages. It celebrates those special moments that make life thrilling and the emotions connected to them.


Photographer: Craig Mc Dean
Model: Dree Hemingway
Art Direction: Onirim, Paris

Product Range:
30 ml Eau de Toilettte Spray; 50 ml Eau de Toilettte Spray; 100 ml Eau de Toilettte Spray



Salvatore Ferragamo press release



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SandraV
SandraV

The notes sound lovely...

Jul
20
2011
alexiej
alexiej

In Italy it's already in store. Tried it _ Bought it for my girlfriend. Fresh flowers and subtly note of fruit.
Elegant and nice!

Jul
20
2011
ladymillion123456789
ladymillion123456789

Lady million girl dree Hemingway very pretty !!!!!!

Jul
20
2011
bambiphan
bambiphan

I like the bottle style!

Jul
20
2011
Allan
Allan

oh, good. Another fruity floral release.

Jul
19
2011
Udaria
Udaria

The concept is very pretty and feminine. Pink, of course, but a pale pink. The model's face is well chosen. I am curious about the perfume and expect something like Flora (Gucci)... but more aquatic.

Jul
19
2011

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