Secret Obsession – Drops of Passion from the House Calvin Klein

05/27/08 12:19:06

The floral-oriental, provocative fragrance Secret Obsession for women arrives from the house Calvin Klein in autumn, as announced by Fragrantica. Eva Mendes is the cover face of this campaign.

The campaign for the fragrance Secret Obsession has already caused a lot of fuzz. Commercial showing Eva with impure thoughts emphasizes provocation with Eva's sexy voice which tells all her sexual secrets. TV networks and advertisers did not like the commercial, precisely because of too accentuated sexual implementations.

Print campaign was created in black and white version with Eva in passionate rapture on the photographs. It is mentioned by the house CK that the video commercial tells the whole story, while print form of photographs can capture just one moment of passion. Fashion and lifestyle magazines will publish the commercial from September 2008.

The perfume Secret Obsession is a creation by Givaudan and Ann Gotlieb, with exotic accords of plum, nutmeg and Damask rose in the top notes. The heart is splashed with floral waves of Egyptian jasmine, French orange blossom and seductive tuberose, while the base notes close with accords of cashmere wood, amber, vanilla from Madagascar and sandalwood from Australia.

The perfume is available as 30, 50 and 100 ml edt, with an accompanying line of products for body care: 200 ml body milk and 200 ml shower gel.

And what did Eva Mendes say about the perfume when she tried it? 'When I first tried Secret Obsession, I was completely taken over by it. When you first try some kind of food and you instantly have a craving for another bite – that is exactly how I felt when I tried the perfume Secret Obsession.

Source: wwd