Interviews Sex and the Scent: An Interview with Jeremy Fragrance

Sex and the Scent: An Interview with Jeremy Fragrance

08/22/16 08:58:05 (133 comments)

by: Daniel Barros


YouTube arrived in 2005. A few years later, as it gained speed, some fragrance enthusiasts started their channels, as already covered by Gabriela Cortés on Fragrantica in her article YouTube Fragrance Vloggers: The Face of our Fragrance Community. Amongst those vloggers, one in particular stands out: Jeremy Fragrance. He has gained almost 75K subscribers in just 2 years (the 2nd and 3rd places belong to vloggers with 31K and 25K subscribers, respectively, gained over a period of 7 years in both cases). Jeremy’s influence has become so relevant that Fragrantica registers peaks on fragrance-specific pages when he posts a new video. We decided to investigate further…

Apart from being a fragrance reviewer, the 27-year old bachelor from Germany is also a model and entrepreneur, already since the age of 19, with a master’s degree in International Business and Marketing. Jeremy is known for his engaging speaking style, dynamic editing and stylish wardrobe. One could say that the vlogger’s trademark is inviting girls to give feedback on a particular scent at places such as a recording studio or a nightclub. Do the pretty women add to his success? Perhaps... Despite the on-screen “craziness”, it turns out that Jeremy is very down to earth in real life, committed to sharing his passion with the fragrance community in a productive way.

Daniel: With your experience in fashion, you could make videos about more tangible subjects, such as male grooming or styling. Why did you specifically pick fragrance?

Jeremy: First, scent in general has always been special to me. Since I was a little kid, I loved to smell the plants that grew in our garden. Every Monday I picked up a different flower for my mother on the way home from school. So it was just a small step from there to fragrance. Second, I’m a fan of experts. Everybody should be the best at ONE THING. Be great at selling, be great at science, be great at cleaning toilets, but be great at one thing. We have enough people who are just average in anything. I want to ensure for 100% that my viewers think, “Jeremy is the fragrance guy and he’s the one I turn to when I need valuable fragrance advice.”

Daniel: Who is your audience? Why do you think more and more people subscribe to your channel and keep watching your videos?

Jeremy: My subscribers recognize that I dared to step out of the frame of traditional fragrance reviewing and respect me for it. They are mostly men (80%) with age varying from 17 to 35, from all over the world. I interact a lot with my viewers. I even send them audios via Facebook all the time. They provide me with the most amazing feedback you can imagine, giving ideas for new videos, or even expressing when they don’t like something. I feel like we are all friends at the EXACT same level, sharing the same love for fragrances. I guess that’s what it takes to be a successful vlogger on YouTube.

Daniel: You are well known for focusing on the “sex appeal” of fragrances. But is fragrance all about attraction?

Jeremy: Most people wear fragrances to be more attractive to others. That’s what I focus on. I see fragrances as an enhancement of our own personality and fashion style. If you are a black leather jacket kind of guy, you should wear something like Carolina Herrera CH Men Privé (dark, leathery, sweet, boozy) and not Dior Homme Sport (bright, powdery, soft, borderline feminine). Of course, I also care about the art of perfumery and know how Tom Ford Tobacco Vanille is obviously an artistically amazing scent. But at the same time, I tell my viewers to be realistic with the fact that a $20 designer scent may very well get as much praise from the ladies.

Daniel: Which one was your first fragrance and how did you get it? What does your collection look like today?

Jeremy: The first fragrance I ever wore was Jean-Paul Gaultier Le Mâle, which I borrowed from my dad. He always pulled off a monster silage with the original version. Le Mâle is the reason I got into fragrances, because I realized it was an easy trick to boost my sexiness and start conversations. My first purchase was Dior Homme Sport, also pre-reformulation. I still remember getting into the store and smelling it for the first time. I was absolutely blown away by the zesty lemon-ginger mix. But I don’t talk about my collection – it’s a secret. I promised my subscribers to make it public when I reach the 100K mark.

Daniel: With so much to smell and to review, how do you make a selection? Are you in any way sponsored by the brands?

Jeremy: I’ve never been sponsored by a fragrance company and never will be. It’s an absolute no go. My viewers trust me and I will never play with their trust. There are two ways for a scent to make it into my videos: it’s either a highly requested one, for example Dior Sauvage and Hugo Boss The Scent, or a hidden gem that the fragrance world needs to know about, such as Montblanc Individuel and Bvlgari Aqva Amara. I like attending fairs like Esxence in Milan or Pitti in Florence to make new discoveries. And of course I check Fragrantica every day.

Daniel: Let’s talk about some polemic topics. What do you think of having a signature fragrance? What about layering? Would you wear a scent labeled “pour femme”?

Jeremy: Having a signature is great, really great actually, but I feel like you should have at least 4 fragrances in your repertoire to cover almost every situation you may be in. I’m not a fan of layering. If Olivier Polge creates a fragrance, he had something in mind for it and I don’t want to destroy his creation with some of my own weird mixtures. Yes, I would wear a female scent, but generally, I feel like they are made just the way I want a woman to smell (floral, fruity, sweet). That’s just my opinion, and of course there are exceptions like Tom Ford Black Orchid, which I think could be worn perfectly by a man.

Daniel: You clearly focus on mainstream fragrances, but in some videos you cover some more known niche brands. What are the pros and cons in your opinion?

Jeremy: As you know, one of my first videos was about Creed Green Irish Tweed, so I’ve always been a fan of niche fragrances. The good thing about them is the freedom to try something new, not going with the trend. However, they are usually more expensive and not necessarily attracting more compliments. On the other hand, designers study the market to create a fragrance that can please the biggest possible number of people. The problem is that they end up being too common and not very innovative in general. At the end of the day, all I care about is the balance between price, sexiness and performance. Never the brand or the advertising.

Daniel: When we met 3 months ago, I was surprised to know that you were studying kits from Robertet. Are you now getting deeper into ingredients?

Jeremy: Of course people know me for my outgoing personality, the flashy editing and the pretty girls. But it all needs to be backed up with some real fragrance knowledge. It’s like being the great trash talker before a boxing match but you can’t actually fight. You need to have the fundamentals, in this case know about fragrance notes. As a beginner, you should start with easy stuff like orange, lemon, cinnamon, rose, neroli…

Daniel: As a major influencer and trendsetter in the community, do you feel the weight of responsibility?

Jeremy: I absolutely feel the responsibility of saying which fragrance is great and which one is not. And I don’t fool around with that. I do stay and will always stay 100% independent in evaluations. It’s getting really cool now that I am recognized in every second perfume store I walk in. Sales reps tell me, “People come into our store, show us your video and tell us that they want to buy that fragrance.” Of course the better you get, the higher standards you set. And I definitely try to always be better and better.

Daniel: To wrap up, what are your plans for the future? Maybe launching your own line? What message could you share with your viewers?

Jeremy: Many people told me I should release my own fragrance line, but what I’ll decide to do in the end is confidential until I announce it on my channel. I’m definitely excited about this whole fragrance journey and am looking forward to seeing where it will take my subscribers and me. They know that YouTube is not TV and that they can actually influence the content. I read every comment under my videos and get inspired by my amazing viewers. So I’d like to tell them “Stay as you are, ‘cos you are awesome. We’ve done something big together.”

 

JEREMY'S PICKS
 

Best smell ever: YSL La Nuit de L’homme

But not the top notes. Spray it on your girlfriend’s pillow and smell it the next day.

Best projection: Officina delle Essenze Puro Lino

The sickest atomic fresh linen scent on the market.

Best longevity: Parfums de Marly Godolphin

That leather note just doesn’t want to leave.

Best bottle design: Sospiro Accento

Love that purple velvet mixed with the golden accents.

Most complimented: Creed Aventus

It just works like magic if you follow two rules: don’t wear it in close encounters and don’t apply too much.

Most innovative: Amans V Canto

It smells so gorgeous. Mainstream and yet unique at the same time. A fantastic creation.

Most sophisticated: Amouage Reflection Man.

Most aphrodisiac: In my world, La Nuit de L’homme.

There are many sexy fragrances, but La Nuit has a distinctive character of seduction.

Favorite brand: I don’t have a favorite.

Favorite perfumer: First, Alberto Morillas, the king of freshies (Acqua di Gio, Tommy, CK One). Second, Olivier Polge, the king of creative yet commercial successes (Spicebomb, Dior Homme, D&G The One).

Favorite genre: As a reviewer, you should always stay objective but I tend to prefer oriental woody scents.

Favorite note: That’s hard to answer because it’s the mixture of different notes that make a fragrance gorgeous.

Daniel Barros is the owner of Ego In Vitro – a consultancy firm that helps people find the ideal fragrance according to their style and personality. To this end, he developed a methodology for the testing of samples from his collection of more than 1,300 fragrances. He is also the author of the fragrance guides 202 Perfumes para Provar antes de Morrer – Edição Masculina and 303 Perfumes para Provar antes de Morrer – Edição Feminina. Recently he also started to create his own perfumes. Daniel currently lives in São Paulo, Brazil.



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Bbjr
Bbjr

No such thing as a fragrance expert, doesn't exist at the consumer level. Just a bunch of people giving their opinions, and opinions are........well...you know the rest. Any self proclaimed fragrance expert is simply a legend in their own mind. If Luca Turin likes something and you don't, what does that mean? That you don't know anything about perfume? No, it means he likes it and you don't. It's really that simple and it goes no deeper.
Arguing whether a scent if good or not is like arguing that the color red is better than blue. It's all personal choice and always will be.
I read the reviews simply to look for consistency. If there's 1 or 2 reviews on a fragrance I don't bother, it doesn't mean anything. If there's 20 and 18 of them say it's great stuff, I'll probably give it a go. If 18 say it sucks, I'll steer clear.
This guy Jeremy is nothing more than a guy that started a YouTube channel to showboat under the guise of reviewing fragrances. To each his own. And so it goes.........

Dec
27
2016
africanabrit
africanabrit

I like watching fragrance reviews on youtube. I found Jeremys channel when looking for opinions on scentstory fragrances. Im a woman and I like watching his videos, I find him entertaining. I love watching the videos where he asks other peoples opinions on scent, its interesting to see if they agree. Jeremy does have a certain style, there is class there, mixed with humour.

No hate, much Love! :)

Natalie

Dec
27
2016
BeOrtega
BeOrtega

@Calvini

lol i agree he has so many its crazy but why all the designer stuff lol i was really only interested in the front of the table

i think its madness cuz yes even tho some designer scents are awesome at some point it just becomes redundant since most designer houses stick to a set range of notes and only cater to the average taste / demographic

point im trying to make is im sure so many of those scents could be narrowed down to 1 which would serve the same purpose as 5 or 6 etc but 1000 bottles and thats considered quality over quantity wow id hate to see what only quantity would look like if 1000 bottles is quality

ps jeremy doesnt look like a average taste kind of guy yet he seems to love his designer stuff which i find very odd :P maybe he is more of a collector then a fragrance connoisseur

Dec
14
2016
Calvini
Calvini

Stupid YouTube recommended me his videos just because I was watching some documentaries about perfume and oud (which contains actual knowledge)...
Apparently he recently showcased his collections (worth hundreds of thousands of dollars so he brags), reiterated several times that it's about quality not quantity (which is bull* since he owns every flanker of everything) while looking and sounding mad like he's trying to prove something...
I get it, you have money and buys a lot of shit.. Good for you -_-

Dec
14
2016
BeOrtega
BeOrtega

Jeremy is more entertainment then knowledge and depth but he has his place in the fragrance community and i assume he mainly appeals to those who dont see this as a art per say or a extension of ones self or simply just want a to the point review (which i appreciate cuz we all know some reviews just go on and on lol)

I’m sure someone who truly loves perfumery and uses it as a extension of themselves and not only to get laid would rather turn to other reviewers over him since he doesn't focus on the perfumer or the notes much if not at all from what i have seen

Jeremy like others have their place in the fragrence community so like him or not he serves a purpose and i wish him all the best just like i do to all the other reviewers

ps i can only relate to his channel based on fashion and over all taste of style but when it comes to his scent taste/selection simply put designer scent dont appeal to me so with that being said id love to see him do more niche stuff :) call me a snob or not but i dont wanna know all the bros are wearing what i have on

Dec
14
2016
Deefit
Deefit

La Nuit de l'Homme is the best fragrance he has ever smelled? That pretty much made him lose all credibility for me.

Every one of his videos that I have seen stays on the surface when it comes to analysing a fragrance, it's completely superficial. Sure there is an audience for it and it will probably for the main part consist of people that just want something that's popular. And that's fine, but I like to see a little more substance.

On a final note, it's interesting to see how any thread or article about this man will bring forth so many polarised comments. Either you hate him, or you love him. There seems to be little room for anything else. He's like PR's 1 Million I guess, you either love it or hate it.

Oct
27
2016
Seattle Dweller
Seattle Dweller

@ClairaNox - No need to call him a douche and stupid (you edited your post because you got caught acting like a baby) and his fans minions.... Why the hate?

Anger, jealousy, and hate never wins.

You lose.

Oct
26
2016
adlfinger.28
adlfinger.28

Lol @Clarabelle... you seem bitter. Rejected much?

Oct
25
2016
Scarbie
Scarbie

I like Jeremy. His enthusiasm about fragrance is endearing. His review of La nuit de L’homme is one of the funniest YouTube videos I've ever seen. He got really caught up emotionally in the review. I also like that he encourages others to put themselves out there and make fragrance review videos.

Oct
25
2016
omar.melmo
omar.melmo

I can't really take this guy seriously.. he's like a bad impersonation of Patrick Bateman in American Psycho.. a parody of all what was wrong with 80's yuppies and pseudo-golden boys era.. a parody of a parody.. his channel is not even entertaining to watch and he has that dead serious look and monotonous talk that makes him look like a robot ! That being said he would be great in a Kraftwerk video !

Oct
25
2016
ClairaNox
ClairaNox

I kept wondering where this concept came from, and now this guy is reiterating it yet again...

"Most people wear fragrances to be more attractive to others."

To be sure he cannot be as stupid as he appears, but apparently his minions are of the mindset that the above statement is true.

Oh right, I forgot he's an "expert".

Considering his extreme misogyny, his lack of cerebral complexity, and the fact that he doesn't even actually give reviews, I really do not feel like I am missing anything by not watching him. Fortunately, I was born before the YouTube generation, and don't think of these people as anything venerable; it's not exactly doing anything to better society.

Oct
24
2016
marianico
marianico

There must be a kid but very silly to devote to create multiple nicks and delete the balloons of other users. Again, very, very silly.

Oct
24
2016
Erekose7
Erekose7

I like Jeremy Fragrance.

With all of the contempt in this comments section I have read, I find that I enjoy his content all the more. I'm no self-proclaimed master of perfumery, however I do have love for fragrance. His videos are quite unique and entertaining as well as a great place for potential fragrance aficionados to get a foot in the door. All without being shied away by "artistic masterpieces" and scent-snobs.

Good on you Jeremy!
I wish nothing but good things for you!

Oct
23
2016
Mark0
Mark0

I don't get why Jeremy keeps praising La nuit de L’homme, he claims ' it's the best smell ever, except the top notes'...in many peoples opinions, that's all it's got going for it.

La nuit top notes are really quite nice, only problem is they last for around 30 mins and then it dries down to a vanilla, powdery scent, it's as weak as hell.

I like Jeremy, in terms of his ability to sell fragrances,but,just describing fragrances and stating if their ' panty droppers' or not sort of cheapens fragrance it's self, there is more to fragrances than supposedly aiding your ability to lure women.

Leroux, your comment about jeremy representing the average man on the street ?...really ?

Jeremy often travels on yachts and always appears to be be jetsetting around the world. Jeremy lives a lavish lifestyle, which includes hanging out with fellow models every other day.

Jeremy is not, and, never will be the voice of the average man. To me, Jeremy is a slick, charismatic salesman...he's certainly not a man of the people.

I think that's ludicrous. I did however find it interesting when fragrance bro questioned him on the chap waiting for him with the Ysl branded paper with his birth name at the airport who was there to pick him up.

Jeremy failed to answer why he was getting picked up by a representative of YSL...seems a bit fishy to me.

Before anybody starts moaning, i'm not envious or wish him any ill will. I hope he carries it on,but,he really should answer those questions put to him...regarding the YSL driver and his meteoric rise in such a short space of time.

Until he gives an apt explanation as to why he was met at the airport by a representative from YSL, in my opinion, there is a big conflict of interest there and that doesn't sit well with me.

I think he really needs to be answering those questions put to him and be more transparent. I find him a little disingenuous personally,but,that's just my personal opinion.

Jeremy is Jeremy, he's filled a gap in the market...fair play.

Good luck to the man.

Oct
17
2016
FishTank
FishTank

The Teutonic Johnny Bravo wears more make-up than Boy George.
His YT reviews are substanceless but loud.

Apparently, this is what sells these days.

Oct
16
2016
Seattle Dweller
Seattle Dweller

He's fun. I don't always agree - that's impossible with fragrances (Mont Blonc Individual and Ferragamo Black are stinkers imo) but I genuinely look forward to his videos.

He says weird things, acts goofy, it's all a great comic act that is enjoyable in the same way a good cheesy sitcom is.

@mayberry - over half the ladies he speaks with are not at all attractive. He balances it well. Great mix.

Oct
07
2016
rprovenz
rprovenz

Robes is washed up. Bring back Hiro!!!

Oct
07
2016
marianico
marianico

@Calvini

That's before we see the kind of fans and audience who have Jeremy ...
It's sad, but it is what it is.

Sep
19
2016
ScienceWitch
ScienceWitch

Things that make him so successful:

- he's very good looking. many of his fans are therefore female.

- he's very charismatic, which makes him seem genuine. Also uses humor. watch his video on his suggestion on juicy gold couture. He shouts and makes orgasm faces - over exaggerating with humor makes him seem like he is trying to be funny without being dishonest.

-He brings onto his show very attractive females to taste men's fragrances.

- he has a very attractive accent that, combined with his tone of voice and demeanor, makes him seem more genuine and charismatic.

he's a very gifted seller than anything else. He even admits he cares more about the influence the perfumes have on people in terms of sex appeal than the art of fragrance itself. He's def clear about what his audience wants and delivers that, even when he has less expertise about fragrance than his less successful competitors.

Sep
11
2016
mkpunk
mkpunk

Nice interview. My biggest problem with Jeremy is he often emphasises the compliments rather than the scent itself. Now listen I do like his view but I don't think he is the best. Then again, I never really tried to rank the YouTube reviewers.

Sep
10
2016
weaselize
weaselize

what i mean is that so called selfproclaimed connaiseurs better not point their finger at someone elses reviews especially if all they do is reading the notes and recapitulating them. It's ALL PERSONAL and nobody is right or wrong. DES GOUTS ET DES COULEURS ON NE DISCUTE PAS! Like seekritdude said, some really need to take a look in the mirror. A question. Do sexy scents not excist???

Sep
10
2016
weaselize
weaselize

Calvin

Why are you repeating my own words against me giving the impression you've got something new to tell?? Go back to my first text below and please read with attention. I already stated in there about the use of notes creating illusions...
Second: it really does matter what i think a connaiseur means because just reading notes from a website and repeating them doesn,t make them connaiseurs.
First read before you react please

Sep
10
2016
drakecito
drakecito

@weaselize
I understand what you say and do not lack reason. Nor is it to comment on all notes. A few people will smell more about some components and others, for others.
And it is true that many people, if blindly try a perfume, quite change his opinion he writes knowing the notes, but if there are people who have good noses and can smell notes that do not appear in the list. That also happened many times.

Anyway, we are talking about Jeremy.

"Ooohh, my God", "This is so sexy...", "... a very sensual, very chic scent..."

Seriously?

Sep
10
2016
weaselize
weaselize

I would like to mention one more important fact for those who think that the "connaiseur reviewers" on youtube have magic noses. Those youtube reviewers NEVER discover all the notes or accords in a perfume on themselves. They get help, they always look for information, first check out the notes listed on fragrantica or the perfumes website or where ever they can find it and they mostly recapitulate what they have found with an added aproach of themselves. If they would not have this help the review would look quite different i think. Of course there are some notes present we can not denie and are clearly present but even then whe can be mistaken. No magic, only the nose himself behind the perfume knows the truth.

Sep
09
2016
drakecito
drakecito

Let's see, I do not see much hate as some say. If someone does not like something, it means that hates ?. Criticising something means having hatred ?. Go more childish argument.

Envy?. I have no envy of Jeremy. Work for a long time in a business that has nothing to do with perfumes, I have family, children and I have no interest in having a channel on youtube, ever. I even welcome the success of Jeremy in "youtube" but I can say that your videos on perfumes, many times, are a farce, full of clichés and cheap marketing.

A lot of people who are really fond of perfumes, not usually like them Jeremy, because she speaks very little about perfumes, does not explain his notes, his smell ... He tries them in a minute and is dedicated to making nonsense and say stupid things and put smileys (sometimes it's really funny, that's true).

@weaselize, of course there are many people who are not passionate fragrance, which is just happy to wear a perfume occasionally, that are only interested in wearing an occasional easy wearing fragrance, but those people does not enter the forums to read or write about perfumes and if you do, what you mean, Jeremy videos are best for that ?. It sounds good, but let opine that there are people who thinks that his vids are a disaster.

Sep
09
2016
lizzyshreds
lizzyshreds

Also I want to add my ten cents to what I think all the negativity from people are coming from who have a Youtube Channel, and review perfumes, I personally think they are jealous of his success on Youtube, especially in a short amount of time. People need to realize we aren't all going to be " mainstream " and get over it, be happy with what we have, and where we can personally go. I think he is successful for many reasons, but people choose to hate instead of encourage one another, and that's where the problem starts, but we have the choice to end it. Youtube is for everyone. So be happy for the people who achieve success on Youtube, instead of always trying to tear the person down for it.

Sep
09
2016
lizzyshreds
lizzyshreds

I admit, I like him been a long time fan since he did a review on Gold Couture by Juicy Couture. What I wish he would do is review more women's perfume that would be nice. #IAMASUBSCRIBER since 2014. I also like his video for the top 10 women's perfume of 2016 which I've 7 of 10.

Sep
09
2016
weaselize
weaselize

Sad and super childish and quite hypocrit people on here spitting their hate and truly in a very naïve way believing that they are the real experts on scents forgetting about the huge majority of people around the world that don't really care about this materialistic perfume hobby but are only interested in wearing an occasional easy wearing fragrance. This whole fragrance stuff is even worse, much worse then the wine game. It's kind of pathetic that people take the negative energy and time to spit their hate around. I really would like to fully blindtest these so called "connaiseurs" or "afficionados" with an unknown fragrance without looking at the notes in advance. That would bring them back on their feet again. There is an article on fragrantica about that and the illusions that a combination of notes create and totally mislead you into believing that you know what you're smelling but being something totally different. So long so called connaiseurs

Sep
09
2016
seekritdude
seekritdude

Holy moly the amount of drama, hate and jelly in the fragrance community has been off the charts lately. I encourage everyone to take a look in the mirror and reflect about just how important this hobby is in their lives at this moment. Sometimes when we get to deep into something we take the fun out of it, and if someone doesnt enjoy our hobby in the same way we do, it somehow makes it "wrong".


Pretty sad honestly, even just reading all the amount of hate etc lately on the boards and everywhere else, even for me who is not directly involved any of this has made me question why I even would want to be a part of the community even in a small fashion.

Sep
09
2016
ThatMakesScents
ThatMakesScents

Long Time No Post but I couldn't resist.

Handsome Guy and YES I have watched his videos but to be honest I cringe when I see them.

A counterfeit " Fabio " with short hair and slim fit suits.

Congrats on putting your marketing degree to work for you.

Love the pic of you spraying juice in your mouth (seriously ) don't forget to spit !


*** You can't possibly lead people to believe that these are amazing fragrances you are reviewing when most aficionados know the perfume industry is in a state of collapse.

I give thanks to the perfume gods everyday that I have at least one if not two choices that actually perform well on me.....lots of good smells around but like a line of cocaine it's gone within 20 minutes. How can you possibly base a living on junk like this ?

Ok folks back to retirement for me.....

Sep
09
2016
ajoaquin
ajoaquin

I love the fact all his videos are based on his own personal opinions. The fact that he does interviews with some women to see what they perfer cause a lot of men when they come into my store will ask "What's hot?" "What do the women like?" so hearing from a few women on a personal level and some of the ladies he interviews I have an idea of what women like so I can lead them into that direction. He's great and will definitely subscribe to him.
Great interview

AJoaquin

Sep
09
2016
veda
veda

I rarely watch vids about parfums reviews but I'm telling you because of the attack on Jeremy, I'm here having my coffee and having the time of my life.
See what happens when jealousy "talks"!
Nice interview, thank you!!

Sep
06
2016
jreily88
jreily88

starassist, you might want to check your facts again because Marc never attacked Jeremy or any reviewer for that matter. He simply pointed out that you shouldn't take the opinion of a woman's opinion on a fragrance too seriously as they are all different. Jeremy isn't the only reviewer who has women on his channel giving their thoughts on a fragrance.

Sep
05
2016
Dorjee
Dorjee

No opinions about this guy, but I dont have nor like any of his picks.yay!

Sep
04
2016
ThEnAuGhTyPrOf.
ThEnAuGhTyPrOf.

Having read this article thoroughly, I gained quite a bit more insight into the mindset, background and views of this reviewer/vlogger... My respect for him and appreciation for what he does has actually increased compared to when I first came across his channel... Coming from a family of 9 [myself & 8 sisters], I was taught from a very very early age to respect women and value them for all they are and their unique assets & traits, to disrespect or demean them would be rather silly and somewhat ironic given the fact that I did come from a womb... What initially turned me off was his seemingly cavalier nature towards life and the opposite sex, the ubiquitous use of terms like "panty-droppers", a seemingly flippant approach to life, and sometimes coming across almost high or intoxicated in some of his vids......., in typical imperfect human nature I foolishly drew a conclusion without having all the facts.......

Thereafter, certain reputable fragheads (in the game for 7-9 years+) collectively raised very valid concerns and observations about things like irrational spikes in subs- per day, per week and thousands and thousands in just a matter of a couple of months, while the viewership was quite anemic to say the least in comparison.... The correlations were way out of whack. His lifestyle too seemed unrealistic: Limousine pick-ups at the airport with reps from world-renowned fragrance companies (YSL), videos where 99.9% of the woman were 9.5/10 drop dead gorgeous cover-girl models, some with major enhancements...., etc, etc, etc.... It just seemed all too surreal to me and sadly perhaps kind of misleading, especially for that poor, lonely and vulnerable soul out there thinking "well, if I just do things Jeremy's way, I just might end up with the same results in the end………"

Juxtaposed to that "Jeremy Fragrance" that I saw a handful of times on YouTube, as well as the comments and observations made by others; reading a piece like this is instructive in helping us collectively to get a deeper insight into the person, his vision and how he interprets things... Not that what he does, or how he lives his life is really any of our business to begin with.... That being said, the fragrance community, like every other community has to stand by something, should serve a greater purpose and those who represent it- especially in a prominent way. The community as a whole is elevated when such ones live by principles such as honesty, integrity and decency...... For the most part, those at the forefront of this movement are doing stellar jobs in carrying that mantle and this article is indeed refreshing and enlightening as it helps us to see a Jeremy with far more substance and depth! Such gravitas is commendable..... Bravo Jeremy Fragrance!!!

Sep
03
2016
m.junaid.ashfaq
m.junaid.ashfaq

Yo! What's upp guys, Jeremy here with another video ..... My favorite line to hear on YouTube. Always makes me smile.

Sep
03
2016
Musky4
Musky4

I don't follow any vloggers but stumbled across one of Jeremy's youtube videos about his top 5 sexiest perfumes for women. As one of my favourite perfumes, La Nuit Tresor, was at no.2 in his countdown, I was very interested to hear what his no.1 would be. It was a perfume that at the time I hadn't even heard of let alone tried - M. Micallef's Ylang (in Gold). His passionate review inspired me to read the other reviews here on Fragrantica and based on this, I made one my most successful blind-buys to date! So for this, I have Jeremy to thank!

Aug
31
2016
Teorema
Teorema

My number two fragrance, guys, for fall/spring/summer/winter/Easter/Hanukkah is Yves Saint Laurent's La Nuit de L'homme. And my number one...MY NUMBER ONE favourite fragrance for fall/spring/summer/winter/Easter/Hanukkah is, of course, Creed's Aventus.

He certainly knows how to market towards his target audience and is easy on the eyes.

Aug
29
2016
Colin Maillard
Colin Maillard

This interview is an insult to readers, to real reviewers and ultimately to Fragrantica itself. I think you were already about to cross the line with all those ridicolous promotional pieces disguised as "articles" about brands, but this is just too much. I'm glad I stopped contributing to this website. So should anyone who contributed to it. You don't deserve people making efforts to do some decent writing about scents and making your community better, if this and similar buffoons are what you care for in reality.

Aug
29
2016
Eau De Rous
Eau De Rous

"Guys, ignore dat friggin' annoying light going on und off in the hallway behind me for no apparent reason whatsoever but dis smells amazing, AMAZING, und the price, vell, vat can I say. Did I say this smells... AMAZING!? De ladies, everyone, und DAS LADIES, OMG, zey love it..."

When you've watched a few Jeremy Fragrance reviews...

...you've seen them all."

Aug
28
2016
Gazza97
Gazza97

I think he has a lot to answer for at the moment. I love the way he does his videos and he does have a great personality. But at some point he does need to clear the air, not just for his audience and everyone in the community, but for himself.

Aug
28
2016
ScentedGent1
ScentedGent1

He is a basic marketing machine.

Of course he is not a super passionate fragrance only reviewer.

He has identified an audience and is feeding them with what they want and desire. And he does that very well.

We shouldn't be too worried about him. He is a natural evolution of the youtube fragrance community. It is essentially a microcosm - you will find all genres.

I didn't expect Fragrantica to put any one individual on such a pedestal, but hey, it drives traffic.

Aug
28
2016
samuelgustav
samuelgustav

And to know Fragrantica used to be a well respected website for fragrance lovers.

Aug
27
2016
jacobbonilla
jacobbonilla

Everyone on this guy's scrotum, and now fragrantica is! Great. So many more quality qualified reviewers to choose from with much more knowledge. Very disappointed in fragrantica for not seeing through the BS.

Aug
27
2016
Lord Licorice
Lord Licorice

SamAngelo u mad that your man crush isn't worshipped by everyone?

Aug
27
2016
drakecito
drakecito

We'll see. It is clear that a person who is minimally mature, can not interest the comments from Jeremy which they are style "so sexy" (which are the only ones who do), nor be seeing the faces that put them at the "girls" (yes, "girls" by the young age who have).

This, at best, can only be fun, but lacks the slightest interest and often very ridiculous. Come on, it's okay to laugh a while.

And @SamAngelo, deal with it. I like women, but there are many man who likes men and women who like women, both at once, etc ... I hope your world will not collapse.

Aug
27
2016
Scentmad
Scentmad

Handsome, yes.

His presenting style isn't for me. I personally find it irritating, patronising and a wee bit samey. Referring to his audience as "guys" repeatedly is lazy presenting and irrelevant. And could he speak any more slowly? Just dull.

There are much better vloggers out there who convey passion and knowledge without the shimmying all over the place - moving from foot to foot whilst presenting is so annoying.

He has a fan base obviously. I'm not in that club, but I'm sure Jeremy isn't aiming his reviews at a female (or as he continually refers to women as girls, I'm also probably far too old for his demographic anyway). I'm sure he won't lose any sleep if I don't subscribe, of course neither will I.

Aug
27
2016
mnemozina79
mnemozina79

I do not like his style of presenting. He's some sort of a clown. Watched him couple of times and not going to waste my time anymore. Redolessence is good, also I'd like to mention Ouch110. But overall, all so called YouTubers are so pretentious and know-it-all... When in fact often they are "know none-it-all"....my moto is "...better be quiet if you know shit!!!"

Aug
26
2016
arzacu
arzacu

This guy is a complete reflection of a dangerous heteronormativity, and for that reason, his "reviews" are one word:

BASIC.

Aug
26
2016
milkyway
milkyway

@Sherri81 - Why not Katie Puckrik? She is fenomenal. Hasnt done anything fresh in a while though..

Aug
26
2016
Gino Chi
Gino Chi

I find him very entertaining whenever he reviews a particular fragrance. I agree and respect his reviews except for his devotion to La Nuit De L'homme by YSL. I have the bottle, yet I consider it as my worst buy. I dunno why. Maybe it is just my olfactory nerve and what not.

P.S: He made me buy Bleu de Chanel and, I owe him my obsession with this fragrance.

Love from the Philippines here, Jeremy!

Aug
25
2016
Brigante21
Brigante21

I don't appreciate his taste in fragrances or his Youtube persona but as I'm neither an 18 year old girl or a 30 year old virgin, I'm not supposed to.

Aug
25
2016
fragrancefan2435
fragrancefan2435

Might be alright if he didn't insult women for not complimenting and/or liking the fragrance he was wearing around them

Aug
25
2016
Sherri81
Sherri81

I really appreciate the quality of his videos. I am not in his core demographic, but I do enjoy his style, as well as his delivery. I wish he would find a female counterpart, with whom he could collaborate with and produce videos about women's perfumes. It would have to be someone who is as passionate, and educated as he is, but also someone who could go into a greater depth about a wider range of women's perfumes, than what he has done in the past. I simply haven't found a female youtube reviewer that I enjoy as much as Jeremy, and I really want a female reviewer who can do what he does.

Aug
24
2016
josevancouver
josevancouver

I like Jeremy's reviews. They are fun, practical, straight to the point and I believe he is genuinely steadfast in wanting to be straightforward about what he likes and what he doesn't like.

I didn't realize Jeremy has a background in marketing. It makes sense to me now as the production quality of his videos and his ability to understand what his viewers want has made him successful.

Congratulations Jeremy!

Aug
23
2016
Gwdbe
Gwdbe

Roobes 08 is an achiever and equally good in his style despite that he is not being too commercial. He made so much that you can't say no to what he has said,and youtubers can not count him out as one the greatest reviewers. Jeremy time is on your side and you're picked the same way picked some fragrances and rated them as best on the market.

Aug
23
2016
ITBoa
ITBoa

Jeremy was the first fragrance personality I subbed to a while back when I finally started to explore into the vast world of near infinite perfumery (Nautica Voyage was my signature scent for nearly a year before I dared venture out and try something different... and that is when I found Jeremy's channel). Right off the bat I was supremely impressed with the very first video of his I watched, his professional look, character, the editing, presentation, etc, it was all amazing! And I was hooked!

I made a comment on that video about how impressed I was, and when Jeremy says he reads the comments of his videos, he is not kidding. The first comment I made on his channel, he replied, thanking me with kind words. This was not a one-time occurrence either, he has replied to several (many) of my comments since, even if I wasn't exactly being favorable towards his choices.

This blog about his channel only reaffirms what I have thought this entire time, that Jeremy is a pretty awesome down-to-earth dude with some serious talent. Only thing I worry about is him becoming too famous, as I don't think it is above anybody to change their core behaviorism when it comes to overwhelming glory or recognition. There is just something that corrupts a person when they reach a certain level of fame, because things go from somewhat simple, to unbelievably complex (things most average people will never have a clue about).

Either way, I hope Jeremy stays to his roots and keeps producing entertaining and valuable videos for all of us to enjoy!

Aug
23
2016
Q80
Q80

Although i don't see fragrance reviews or reviewers but few certain lines from users i know here & a friend, but it's good to see people praises bloggers, and good to see fragrantica rewarding them with good interviews.

I have recognized this guy in Esxence 2016 while he was next to me wearing the same suit on his last pic (the blue one). I can say that he is quite well groomed, elegant, and quite energetic which makes him deserve to be recognized among girls and boys.

Now, i have seen this guy's videos by coincidence while i was searching certain brands over youtube as i lei in his audience category of age, but i don't lei in the field of his liking, and the fragrances he reviews. In short, i personally don't wear a fragrance to impress girls or wait for a compliment! It's I who makes my girl loves what im wearing when my body talks ;)
when it comes to fragrances i don't compare according to price or hate a certain fragrance cause it's overpriced! and i certainly don't fight anyone who dislikes a fragrance i love, it's a matter of choices.

Eventually, i don't enjoy this guy's reviews cause i don't like the genre of his fragrances & i don't enjoy reviews in general :) but i can't deny that he is entertaining his audience and fans quite good either by his picks or by his looks, and to me this by itself is quite a good achievement, and in my opinion he deserves to be rewarded for his entertaining generally and not technically, and honestly i was surprised that he wasn't rewarded previously by fragrantica!

And a final word to guys who keeps on stating "Haters always hate", guys we are in 2016, still there are people who uses these sentences? if they don't like what you like that doesn't make them hate you, cause if it is then you are a hater to them cause you don't like what they like, simple as that :)

Aug
23
2016
Bouquet
Bouquet

While I am a lady, and not in Jeremy's "core market" of 17-35 year old guys, I agree with him about 95% of the time on his selections. I am learning a lot about men's fragrances, and this knowledge is invaluable when when I am buying gifts or recommending scents to others. I also appreciate his international perspective, his marketing sense, his integrity, and his ambition. He has really accomplished a LOT in his 27 years!

Aug
22
2016
Eu.Rafael
Eu.Rafael

Dude this world is really cool! a Brazilian, interviewing a German to American Fragrantica (Brasil! é nóis porra! o/)

Great job Daniel, great job Jeremy!

ps1: "At the end of the day, all I care about is the balance between price, sexiness and performance. Never the brand or the advertising".... That is the guy !!

ps2: Robes08(Mark) is probably having a nervous breakdown right now .... kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk

ps3: #imasubscriber !

Aug
22
2016
N°0012
N°0012

I would actually take him seriously if he could come up with better descriptions than "this just smells really really really really good", stop basing his fragrance reviews off of their likelihood of getting a woman into bed, quit recycling the same 10 fragrances in every video and get over La Nuit de l'Homme.

Aug
22
2016
LANIER
LANIER

Daniel Barros, I really enjoyed your interview with Jeremy. I also really enjoy his channel and reviews, top tens, and comparisons. He brings a professional polish and glitz to the YouTube community. Many of us who are also reviewers on the Tube could take a few pointers from Mr. J in presentation and on screen personal pizzazz. On a personal note he has always been very kind respectful and gracious to me when we have communicated and that goes a long long way in my book. Congratulations Jeremy on being recognized for you talent, ever expanding knowledge and charm.

Aug
22
2016
jozemo
jozemo

amusing and he doesn't take himself seriously,I like his reviews and that is about it!

Aug
22
2016
Espada
Espada

I know I'm going to get bashed for this, but Jeremy is overrated. His videos are no longer fragrance reviews. He does some top 10 lists based on the compliments he gets from women. Honestly, I don't get the hype.

Aug
22
2016
jeremy fragrance
jeremy fragrance

thank you so much everybody! I love fragrances, you love fragrances, let's share!

Aug
22
2016
drakecito
drakecito

I must admit I like Jeremy, it is nice, funny. Very fun to watch. By the way, Tobacco Vanille, artistically incredible work ?? LoL...

With respect to fragrances, not convince me their reviews because it really speaks very little about the perfumes. It does not tell about smelling and most unfortunate is that often analyze perfumes, both he and the girls, taking off in the first minute that vaporizes the fragrance ...

Well, aimed at a very young audience ("women" are almost usually young girls) who is more concerned about the opposite sex that perfume itself, but again, very friendly and nice to see. I like and have fun.

However, let's face it, Jeremy does a good job that is harder than it looks. Congratulations on your success!!!

And guys, do not believe everything that Jeremy says, hi always triumphs with the young girls, but I see that he's really attractive. I think he would get the same with any perfume, you understand me ...

Very good interview. Thanks.

Aug
22
2016
Tone-E
Tone-E

He is a mainstream hit, and I get it, he is flashy, good looks and flirtatious and he brings on "pretty" (albeit ditsy) women, so he attracts a mainstream audience.

For many collectors he is over-the-top, not a fan of the "pantydropper" b.s. (here´s a little hint : perfumes doesn´t make the panties drop, you do, if you do it right, so just be charming, your self etc).

#notahaterjustnotalover

Aug
22
2016
Calvini
Calvini

I don't find his opinions particularly insightful.. Just an average guy going around finding out which popular fragrances are even more popular. It all seem very pedestrian to me, no different than going around asking people you know if they like something you're wearing (I ask the people behind perfume counters and my co-workers alike, but in the end I only care so much).
To be honest I think his popularity came from his (and the ladies') looks; that's how he got me clicking his videos in the first place lol. In this society we automatically deem one's opinion more valuable if that person seems more influencial--power, wealth, fame, or simply good looks (which gives you an advantage at acquiring those things), when we should be focusing more on wisdom...

Aug
22
2016
lee.wok
lee.wok

"Yo, Jeremy, I'm really happy for you, I'ma let you finish, but Marc had one of the best videos of all time! One of the best videos of all time!" ;)

Aug
22
2016
Lord Licorice
Lord Licorice

I remember when Jeremy called a woman 'bitch' because she didn't like his fragrance. Great contribution to the fragrance community.

Aug
22
2016
meama
meama

"I tell my viewers to be realistic with the fact that a $20 designer scent may very well get as much praise from the ladies."
I'm totally realistic by saying no one needs to watch videos of a guy just promoting himself first and secondly the already most selling massmarket perfumes with arguments like "how much ladies with big boobs did I shake with this fragrance".
I hope you all to have a normal sex life and don't be a #imasturbater.

Aug
22
2016
zoka
zoka

when I was little boy I loved James Bond, guy who is brave, drive cool cars and has awesome gadgets and wins bad guys and save the world. Then later as I grew up I did not have word for what I disliked bout James Bond but I could not identify with him any more. Much later I learned word misogyny and heard more and more vocal discussions against it. I saw whole national parliaments being labeled misogynists. I do not want to judge anybody but we all are prone to follow some clichés. I personally think that Jeremy Fragrance communicates to big audience but that audience is changing the same way like James Bond is changing and all we together. Just to remind you when I was a kid sales assistants in perfumeries were categorizing fragrances are they more for blondes or brunettes. I know some of our categorizations will look funny in future but let's try to avoid things that already do not work even today.

Aug
22
2016
simpa256
simpa256

#masubscriber I love that you got your place on this page. Well deserved man! This is our sanctuary and ppl recognize you. That is such an awesome accomplishment. Enjoy it with pride.

Aug
22
2016
johngreenink
johngreenink

I think what he represents is how broad the fragrance community has become, and that it appeals to so many demographics. He has developed a way of gauging the relative value of a scent and it resonates with guys. He also seems pretty aware of his audience, and I admire his understanding of them and what they're looking for.

Aug
22
2016
renzo
renzo

one can not do good or please everyone, but one have to admit that Jeremy does his best..
Like the comments below, he remains real, doesn't go for the most expensive scents and he is honest in his reviews without wanting to be the best reviewer on earth.
His videos are most amusing and meaningful.
Well done mr. J. I guess I will be around for a while !
Dirk VC

Aug
22
2016
JEDI 2.0
JEDI 2.0

Not a subscriber, but admittedly i do watch and enjoy his videos.

One of the best dressed dudes in the scene, that much is for sure. And also props to his undying love for Creed Aventus, even though every pretty girl he asks, hates it =P

Aug
22
2016
marco.velásquez
marco.velásquez

the worst recommendation ever: Tasmeen Rasasi, i guess Mr. Jeremy doesnt know pour Lui from from Ted Lapidus!

Aug
22
2016
Lord Licorice
Lord Licorice

I am deleting my account soon.

Aug
22
2016
perfumecritic
perfumecritic

Fantastic interview, thank you Dan! Love this, "I tell my viewers to be realistic with the fact that a $20 designer scent may very well get as much praise..."

Aug
22
2016

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