Sport Makes the World Tick – Scented European Football Championship 2008

06/05/08 14:58:25

You might be wondering what perfumes have to do with football and why we chose this theme....Football supporters and fans' euphoria has already heated up and will culminate in the period between June 7th and 29th in Austria and Switzerland, which is the second joint candidature – two countries hosting one and the same championship. Winner of this tournament will present Europe in the FIFA Confederation Championship 2009 in South Africa.

In honour of this tournament, one of the main sponsors of this year's European Championship is the sport house of Adidas. We have recently announced a perfume presented in honour of this sponsorship and sport wins, Adidas Fair Play, which has been at the market since March 2008.

Winner notes of this sport fragrance are aromatic lavender, violet and cardamom, teak wood, patchouli and warm amber. The name of this perfume is a real message which opens this year's competition, while the box and bottle contain the official football logo of this year's Championship.

Football and perfumes have another strong connection – popular football player David Beckham, who, together with his wife Victoria, presented a line of perfumes so far. He received FiFi award for his perfume for men Intimately Beckham Men and for the version for women Intimately Beckham Women. The new, this year's edition by David Beckham is the perfume Instinct After Dark. Unfortunately, the English football team did not qualify for the European Championship, so their supporters will stay at home this year.

Another edition dedicated to football euphoria arrives from the house of Avon. Three products for men, named Avon ProSport Tournament were presented as limited editions as homage to the winner of this year's European championship. 100 ml EDT, 100 ml deodorant and 50 ml roll on are coloured in green colour, just like grass and they have a football ball as application on each product...

Apart from the already mentioned sport perfumes, new editions dedicated to sport are: Chanel Allure Sport Cologne from 2007, Eden Park L`Eau de Sport Glacee (recently introduced to the market), as well as many other editions by such houses like: Benetton, Escada, Jil Sander, s.Olivier, and sport editions by YSL.

We are left to enjoy this year's European Championship, to cheer and be happy when our favourite team wins. And to smell well, of course!

Photos and official information on the European Championship 2008 - Euro 2008 UEFA, announcement and photos of Avon's perfume – Avon catalogue, David Beckham photo: wallpaperbase.com