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The Elements Showcase January 2012

12/30/11 17:34:01

By: Elena Knezhevich

The Elements is the first successful American niche brands exhibition which will open its doors for the third time in New York on January 30th. Along with presentation of new products and perfume/cosmetic brands The Elements now hosts the Indie FiFi Awards event. This new category was added this year to the annual FiFi Awards event "to represent the industry's recognition of the talent and creativity in the independent perfume realm, as well as the growing importance of Indie scents in the marketplace." (more here)

Let us remind you of the criteria for the new 'Indie' category:

Must be an established brand (registered company) and on the market for at least 2 years
Must be independent, not distributed or owned by a large company
Must be sold in 1 to 50 doors (actual number of stores) in the U.S. including online
The nominated fragrance must have been launched in 2011

The deadline for participants was November 30, 2011. 36 “INDIE” FRAGRANCE ENTRIES representing 30 BRANDS arrived at the office of The Fragrance Foundation.

2012 FiFi IINDIE AWARD NOMINEES:

A Dozen Roses Collection by 360 Degrees Inc.
Atelier Cologne Vanille Insensee Cologne Absolue by Atelier Cologne
Blu Oltremare by Bois 1920 (Perfume Holding Corp.)
Burning Barbershop by D.S. & Durga
Carner Barcelona Cuirs by MiN New York
Come L’Amore by Bois 1920 (Perfume Holding Corp.)
Debonair Eau Dandy by Smell Bent
Dimanche by Strange Invisible Perfumes
Divine Gardens for Denver Art Museum by DSH Perfumes
Eau Pear Tingle by Opus Oils
Eva Luna Eau de Parfum by Providence Perfume Co.
40notes Perfume Limited Ed. Signature Perfume Collection by 40notes Perfume
Frapin 1697 by MiN New York
Geisha Amber Rouge by Aroma M Perfumes
Hope by Tallulah Jane
JOUANY Marrakech by World Scents
JOUANY Saint Barthelemy by World Scents
Miller Harris La Fumée by Miller Harris
Mountain High by Smell Bent
Nectar of Love by April Aromatics
November in the Temperate Deciduous Forest by For Strange Women
Odin New York 06 Amanu by Foundry NYC
Orcas by Ayala Moriel Parfums
Pandora by DSH Perfumes
Painting Picture Frame by Eclectic Collections
Perfect Coconut Milk by Sarah Horowitz Parfums
Petite Mort by Marc Atlan
Rose Bohème Eau de Parfum by Providence Perfume Co.
Royal Lotus by Anya’s Garden Perfumes
Secret Garden by Aftelier Perfumes
Siberian Snow by D.S. & Durga
Signed, Sealed & Delivered by Eclectic Collections
Soivohle Leather Krem by Liz Zorn Perfumes LLC
Sombre Negra by Yosh Olfactory Sense
Staghorn Sumac by D.S. & Durga with Joya
Untitled no. 9 for Luckyscent by DSH Perfumes

The Elements Showcase Organizers: