Fragrance News This Week in Fragrance: Awards, Candles and Dinosaur Breath

This Week in Fragrance: Awards, Candles and Dinosaur Breath

06/15/16 08:27:55 (7 comments)

by: Dr. Marlen Elliot Harrison

Last week the Fragrance Foundation presented their annual awards in New York City:

Hosted by Alec Baldwin, co-chairs Adriana Lima and Natasha Gregson Wagner and presenters “Orange is the New Black” actress Laverne Cox, “Black-ish” actress Tracee Ellis Ross, “Scream Queens” actress Abigail Breslin, Lionel Richie, Meg Ryan, “The BFG” actress Rebecca Hall and more bestowed 24 awards on the top perfume makers and marketers.

Visit the Fragrance Foundation HERE to learn which fragrances were recognized. Hint: Dior, Jacobs and Ford were big winners! By contrast, you can check out the British Society of Perfumers annual awards HERE.

Tildy Bayar of reports that International Flavors and Fragrances (IFF) is about to give the phrase "breaking wind" a whole new meaning!

An on-site wind turbine has been installed at a flavour and fragrance manufacturing facility (pictured) in the Netherlands. International Flavors & Fragrances (IFF) installed the 2.4 MW turbine at its factory in the southern city of Tilburg, and it is expected to provide up to 30% of the site’s power needs. The company said the installation represents the flavour and fragrance industry’s first-ever on-site wind turbine.

It's great to see fragrance companies considering alternative and renewable energies in the creation of our favorite aromas!

While we're on the subject of renewable energies, Takasago has announced a new fragrance:

Amyris, Inc....and Takasago International announced the launch of an innovative new fragrance created from Amyris’s technology. The new fragrance is being launched at the 2016 World Perfumery Congress being held June 13-15, 2016 in Miami, Florida. Takasago is committed to using high performance, innovative and sustainably sourced materials that have a positive impact on its customers’ daily lives. The new fragrance was created as a result of a successful long-term relationship between Takasago and Amyris. Takasago is the only Asia-based global flavour and fragrance company specialising in nature-identical and asymmetric molecules using unique chiral technologies.

I'll be attending the Miami Congress tomorrow and will report back later this week. My first priority? To sniff out this new  product!

If you're a scented candle lover, there's a new subscription service just for you!

Scent is a home fragrance subscription service, delivering high-end and design-led scented candles from contemporary brands across the world, on a monthly, every-other-month or quarterly basis. Once you sign up for a subscription to Scent, you will be asked to complete a Scent Profile, which lets us know about your home fragrance preferences. You’ll be asked to identify which notes you like, the atmosphere you’d like to create at home and which rooms you intend to burn the candles in. This helps Scent to select the right candles that are perfectly suited to you and your needs. You will then receive a candle based on your chosen subscription frequency – every one, two or three months.

Check out their website - - to discover the monthly subscription cost, and participating brands.

David Zax of interviews the "Don Draper of smell branding", a nose who develops the aroma of your favorite boutique, hotel, theme park ride, and much, much more:

We had a fragrance called "dinosaur breath." So when the dinosaur came out to scare you, you’d get this smell of bad breath. For training our troops, the government would ask for smells of things like dead bodies, burnt bodies, feces, raw sewage, gunpowder, cordite. They’d use these to in a way desensitize the troops, so if they walk into a warzone and they see these things, the training helped them to be better soldiers. We’ve also developed scents for flight simulators. Depending on the smell, the pilot knows it’s burning wires, or fuel. "Oh, I smell fuel: I have to do these things to keep myself alive."

What unique aroma would you most like captured and bottled as a fragrance?

Have interesting fragrance news for us to share?
Leave a comment in the new Fragrance News thread HERE.



Dr. Marlen Elliot Harrison

Managing Editor & Columnist

Dr. Marlen Elliot Harrison’s journalism in the fragrance industry has appeared in international print and online publications such as PlayboyMen’s JournalMen’s Health and the New York Times. Marlen also works as a graduate professor, thesis advisor and faculty supervisor for MA programs in TESOL, Education, Writing and Literature. Learn more about Marlen by visiting



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Here's a practical scent idea: create a scent that smells exactly like a new house. Market it to realtors or anyone concerned with showcasing property.

For me personally, could we get Puppy Smell in a spray bottle? That milky sweet smell puppies and young dogs (and some old dogs) emit close to their skin. Mmmm. I prefer the company of older dogs to anything else in the world, but the smell of puppies is like nothing else.

And we need Health Food Store smell. What is it...herbs? Ayurvedic soap? It is such wholesome aroma.

Library smell. Inside an Old Piano smell. Blown Out Birthday Candle smell.

Dinobreath sounds horrid. I am glad they didn't build anything like that into Mount Rushmore, no disrespect intended.


Totally agree with @lovingthealien about Olymmpic Orchids Woodcut! It blew me away!

Really interesting on the war zone fragrances for purposes of training military troops. In the 21st century and especially Western society, we're so far removed from such smells that we forget how disruptive and jarring such aromas can be. I have no doubt the smell of dead bodies, burnt bodies and gunpowder would stop me in my tracks, which would put me at risk in a dangerous situation if I were a soldier. Not something we like to think about but no doubt this guy has offered a vital service by creating such scents.


@adelaiderocks The fragrance you're looking for already exists in the form of Woodcut by Olympic Orchids. It won the Art and Olfaction awards last year.

Adelaide Rocks
Adelaide Rocks

@perfumecritic: I've never been in a sauna that hasn't been used with steam and/or wet swimsuits, but yes, I think sauna without any mildew around the edges would be just what I want. Where can I get a bottle of it? ;)


@adelaiderocks: that smell you're describing about hot wood reminds me of the aroma of a sauna as it begins to heat up!

Adelaide Rocks
Adelaide Rocks

Oops that was supposed to say 'wooden cutting board on a cooktop' - I don't know where the missing words went.

Adelaide Rocks
Adelaide Rocks

Thank you for a very interesting article. I'm a tad disappointed to hear that dinosaur breath stinks-I was expecting something like dragon's breath with extra petrichor. Regarding 'what unique aroma would you most like captured and bottled as a fragrance?' I want someone to bottle the smell of really hot wood. I don't mean campfire or smoke. If you've ever done woodworking or accidentally set a wooden cutting a cooktop that was still quite hot, you might be familiar with the particular smell of hardwood heated until just beginning to scorch, but not ignited. I love that smell--hot and sweet and woody but not at all smokey or acrid. Someone please bottle it for me.


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