Fragrance News This Week in Fragrance: Britney Endures, Data Smells, Night Releases Scent

This Week in Fragrance: Britney Endures, Data Smells, Night Releases Scent

10/26/16 12:02:41 (17 comments)

by: Dr. Marlen Elliot Harrison


Priya Krishna of Racked.com explores the enduring legacy of the top-selling celebrity fragrance brand. Which celebrity? ...Britney! 

Over the past few decades, putting out a signature perfume has become a standard move for any celebrity — but who remains the most dominant in the fragrance industry? Here are some hints: It’s not Beyoncé. It’s not Taylor Swift. It’s not even Kim Kardashian. It’s Britney, bitch. That’s right: Amid a career that has had its highest of highs (see: 2001 VMAs) and lowest of lows (see: all of 2007), Britney Spears has built one of the most lucrative perfume empires of all time. According to a rep from Elizabeth Arden (Spears’s fragrance partner), her perfumes comprise a "billion dollar fragrance franchise." Spears just put out her 20th fragrance, Private Show, to much hype — proving that, in spite of her often-tumultuous trajectory, she’s still a powerhouse when it comes to scents.

Can I make an admission that I've never given a Britney scent even the ghost of a chance? I know, I know: I'm a snob. And so many of you have such great things to say about so many of the fragrances. Where do you recommend I start?

Britney Spears Curious

Macala Wright of PSFK.com presents a new product that warns us when our digital selves are in danger...through scent:

Today, we’re past hunting and gathering habits and have moved on to digital environments, rendering smell useless as our noses can’t warn us of potential dangers lurking in the online wilderness. This fact wasn’t lost on Leanne Wijnsma & Froukje Tan. Wijnsma, a data analyst, and Tan, a filmmaker, created a project to make our digital behaviors tangible in order to address internet security concerns. What was created was the Smell of Data, a fragrance bottle that releases a metallic scent when a user encounters an unprotected website or Wi-Fi network on their device.

Check out the video below to see how it all works!

Over at NYTimes.com, Ronda Kaysen addresses the growing popularity of fragrances for....buildings!

Scented candles. Fragrance sticks. Incense. Potpourri. Many of us spend a lot of time (and money) trying to make our homes smell pretty. Hotels have been dousing their lobbies with fragrances for years, hoping we’ll keep booking rooms at the Westin because it smells like White Tea. Now, rental buildings and condominiums in New York City have caught onto the idea, infusing lobbies, hallways and fitness centers with fragrances. Sometimes they are blown in through the ductwork, other times stand-alone machines do the job. Either way, the building smells a whole lot fresher than a city sidewalk.

How do you feel about your indoor environment having its own scent? Do you appreciate the development of atmosphere via aroma or do you wish your office and lobby to be a scent-neutral location? Pictured below, the PureSpa deluxe ultrasonic aromatherapy oil diffuser.

Purespa

Meanwhile, in Florida, Amanda St. Germain of Courthousenews.com reports that a certain shopping mall brand is getting sued over their....melting car fresheners:

Zander says she purchased several Scentportables from her local Bath & Body Works in June 2016, and attached one, as per its design, to a dashboard air conditioning vent in her car. She says less than a month later, the Scentportable melted and leaked onto the console, causing such significant damage that she now has to replace it. Zander says she would not have bought the Scentportable if she had known of the risk the product posed to her car and other property.

Uh oh! Have you ever had an unfortunate incident with a scented product? Pictured below, B&BW Scentportables.

Scentportables

 

And in India, who needs car fresheners when the local city council offers you scented travel!?! Melvyn Reggie Thomas of TimesofIndia.com reports:

The city has many road stretches where the garden department has experimented to provide surreal experience to the motorists and pedestrians with the scented plants and trees. Visit any of the BRTS bus-stations, the stretch at Veer Narmad South Gujarat University (VNSGU) on Udhna-Magdalla, Honey Park Road, Anand Mahal Road, etc, and you will be greeted with fragrance after the dark. A mithai shop owner on Choksi Wadi Road, Sagar Halvawala told TOI, "The scented trees are planted in the distance of the road. One tree called Gul Mehndi is right next to our shop. The fragrance is so surreal, that you forget all your depression at the end of the day. The entire stretch is filled with fragrance after dusk."

If only more places created public scentscapes. I remember enjoying bike rides in a specific Osaka neighborhood because the streets were lined with blooming gardenia bushes. Have you experienced a pleasant jog, walk or car ride thanks to the aroma of the landscape?

Tuscany path

Have interesting fragrance news for us to share?
Leave a comment in the new Fragrance News thread HERE.

 

Image of the author

 

Dr. Marlen Elliot Harrison

Managing Editor & Columnist

Dr. Marlen Elliot Harrison’s journalism in the fragrance industry has appeared in international print and online publications such as PlayboyMen’s JournalMen’s Health and the New York Times. Marlen is also a regular contributor to BeautyAlmanac.com and works as a graduate professor, thesis advisor and faculty supervisor for MA programs in TESOL, Education, Writing and Literature. Learn more about Marlen by visiting www.MarlenHarrison.com.

 

 



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Nil3
Nil3

'Believe' is the Britney scent that literally rocks!
It's dirty , dark , sweet and earthy. A mysterious unisex vibe.

A spicy jewel.
Looking forward trying private show , femme fatale and the nice and naughty remix.
As soon as I find them in this country.
But I'm sure they'll find me. :)

Respect to Britney's nose.

Nov
01
2016
anessa
anessa

I can't remember how it was in other countries, but I always noticed a certain pleasant, clean (not soapy but discreetly fresh, uplifting and tidy, not cleaning products) smell in hotel lobbies, shopping malls and in department stores (and I suspect even partly at the airport) when I was in Japan but was so naive not to think about those places being 'scented', until now. I just accepted it 'as it is', as part of the ambience, like the aromatic, strong, roasted tea flavour that welcomes you as soon as you enter the food department (you'll certainly have smelt it too during your stay, Marlen). I used to miss this 'scenting' and enjoyed it every time feeling 'back home', it marks the place and enhances one's experience certainly. At home, the incense sticks or candles tend to be overpowering, so I prefer it scent-free.

Oct
31
2016
perrfumefreak
perrfumefreak

As far as Britney perfumes; I'm not into the kiwi / lychee that is used in most of the " Fantasy " line but I do love a few of her scents.

"Maui Fantasy" is the best Britney drag I've ever smelled. Its tropical and fruity but in a beautiful understated way.

" In Control Curious" is a great gourmand, slightly boozy ,somewhat sweet scent but there are some florals that peek out gently.

"Femme Fatale Fantasy" is a great sweet, milky,floral combo. It may sound weird but smells miles better than the original Fantasy.

Those are the ones I'd suggest trying, they're my favorites.

Oct
28
2016
raiza1990
raiza1990

I think Britney fragrances are nice. I own the original Fantasy and love it, but i think there are other celebrities who make much better perfumes. Christina Aguilera, for example. Her fragrances are so sensual and elegant, one could think they´re from a famous designer brand.

About scented ambients, i like hotel rooms to smell nice but i prefer my home to be scent free, i do not know exactly why.

But still, i would love it if the streets smelled better. This idea from India to plant fragrant trees near bus stops is amazing. I would love to live in such a place.

Oct
28
2016
rickyrebarco
rickyrebarco

I have never tried a Britney fragrance but I like the Rihanna fragrances and the Jessica Simpson line.

I love the Westin white tea scent and other light and clean lobby scents, but I do not want to be overtaken by a heavy amber when I go into a building. I'll wear that myself when I want to!

Oct
28
2016
VioletNoir
VioletNoir

Britney Spears perfumes literally enhance my whole life experience...my favorite is the Fantasy Line...basically all of them....they are so sweet and candy like and decadent...I also adore Curious by Britney Spears. The line truly seems to represent her sweet, flirty and fresh nature...i love her perfume. and im glad i smelled her perfume.

Oct
26
2016
drugstore classics
drugstore classics

Sophia Loren's was one of (if not THE!) first celeb fragrance released by Coty. I've had the pleasure of testing it... a warm, musky, woody fragrance slightly similar to my favorite, Avon's Timeless. :D OH, to have more such releases!

As for Britney's, I've heard good things about many, but never could handle the ones I sampled. Why? Not out of prejudice - but a distaste for guava/kiwi notes! If she did a dark chocolate scent I'd probably be dancing with impatience until it arrived. ;)

Interestingly, despite my thoughts on Paris Hilton the celebrity, I still love her creamy-sweet-plastic CanCan... hehe. So, YES, I do buy 'crass' celeb scents on occasion, not at all based on my like or dislike of said celeb!

No, Marlen, you're not a snob! You've proved that again and again with your enquiring, open mind. :D Finding wonderful perfume to enjoy and wear is so different from associations with a name, a bottle, a reputation. Pity the person who can't expand their mind to 'stoop' and gather budget treasures where they find them!

Thanks for the terrific news article, as always. <3

Oct
26
2016
Filomena1941
Filomena1941

I have never tried a Brittany Spears fragrance, let alone own one...but then I have rarely ever even sampled a celebrity fragrance in my long years of being a perfumista (of course years back there were no "celebrity" fragrances. I believe that one of the first celebrity fragrances was Cher's...the name of which I cannot recall even though it was the only celebrity fragrance I have ever owned. I remember that I liked it but could not wear it because I got a reaction from it and broke into hives. So since then, I have stayed away from all celebrity fragrances and stuck with the classic perfume houses as well as the niche house.

Oct
26
2016
felicite34
felicite34

For Britneys I like fantasy "intimate" and "Midnight Fantasy" the best. I bought incontrol "curious" to see if I liked those new "body mists" and it is so faint in that form it was hard to tell if I liked or not.
Also like the new private show. Don't own yet, but have tested it. Definitely has a coffee/latte note.

Oct
26
2016
emmahlou
emmahlou

Try Curious. So soft, sweet and sparkling. A gorgeous flirty aquatic. The magnolia is to dieee for!

Curious In Control and Intimate Edition of Fantasy are also incredible scents. If you're a fan of Patchouli, 100% go give Believe a try.

Oct
26
2016
cherryglass
cherryglass

I am guilty of enjoying scents in the hotels lobbies. I treat it as an extension of the design and hotel's identity. SANA Berlin has a particularly alluring scent that I regret not asking about. Now I must go back and inquire. :)

As far as home, I got rid of all of my Voluspa candles once I got an essential oil diffuser. It's an olfactory equivalent of a glass of wine at the end of a stressful day.

I am excited about the possibility of scent in built environment when it takes on an active role. Japanese architect Kengo Kuma used incense to create an installation "Pavilion of Incense" at the Royal Academy of Art's Sensing Spaces exhibition. He also researched coffee grounds as a sustainable building material that produces distinctive aroma when used in construction. (May not be everyone's cup of tea, though.) There is so much potential and I hope there are more studies, hopefully, with built examples to indulge.

Oct
26
2016
ClairaNox
ClairaNox

I've also never tried a Britney Spears fragrance; though I am probably one of the few women on here who have not. Nonetheless, I still don't feel compelled to; I would likely find them too sweet and plastic for me.

I strongly advocate scenting indoor environments, and my home is usually scented with sandalwood incense, white sage, and amber-based oils. However, I can see the need to keep certain public environments, such as medical facilities, scent-free.

I'm not sure if I trust the "Scent of Data", but one landscape I enjoy the aroma of is my mother's backyard in the Springtime; the fresh, blooming lilacs are amazing. Other than that, as a teenager, there was a New Age shop that I frequently visited; the shop itself had an unforgettable smell that I wish I could capture in a perfume bottle.

Oct
26
2016
lemonzest
lemonzest

Britney gourmands: As others have noted, try Fantasy the Naughty Remix and In Control Curious. I love them all, but those are probably the best composed. Her new Private Show is great, too.

Britney fresh scents: Curious is an underappreciated sparkling clean fruity floral. (I know, that's faint praise to some.) Believe is powerful...I love it, but would not choose it as the first stop on a Britney perfume adventure. Tart and tropical.

I also agree with Catherine82's post below. Intimate Edition is softer than her other scents.

Despite my attachment to her perfumes, I have never heard her sing a note.

Totally off topic, but I wish Stevie Nicks had released a celebrity scent. I bet it would smell like patchouli and incense and all kinds of stuff. Shame she didn't.

Oct
26
2016
UnearthlyApothecary
UnearthlyApothecary

The naughty remix. I love the sweet white chocolate mixed with the strong woody notes.

Oct
26
2016
kismetdaisy
kismetdaisy

In Control Curious. The most gorgeous, sexy, underrated perfume. It is sooo yummy-and quite honestly, unique. It's very much a night fragrance. All her others are ho-hum. I understand the snobbery--but In control curious is discontinued--also somewhat unheard of compared to her other popular ones. So, I don't feel as trendy wearing it. It's in my 2 top fave.

Oct
26
2016
Romawi
Romawi

My first Britney Spears Fragrance was Fantasy The naughty remix. Sometimes too sweet, but most of the time I can really appreciate the white chocolate vibe. Not an average gourmand scent, there is really a bit more to it...

Oct
26
2016
catherine82
catherine82

I am a major Britney perfume enthusiast, and I recommend you try 'Believe' and 'Fantasy Intimate Edition' (if you can get past the horrible name).

Oct
26
2016

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