Fragrance News This Week in Fragrance: Efron Gets Bossy, Trendy Soliflores & Non-toxic Fragrance Picks

This Week in Fragrance: Efron Gets Bossy, Trendy Soliflores & Non-toxic Fragrance Picks

12/21/16 18:40:07 (9 comments)

by: Dr. Marlen Elliot Harrison

Hugo Boss has a new face to represent its Hugo Man fragrance - Zac Efron! - and Cosmopolitan.com shares not just the story but the new hunk in action:

Minimal details have been shared at this point, because #EarlyStages, but here's what I do know: (1) The campaign he's fronting is all about living in the moment and acting on your passions to achieve your goals — hence their hashtag #YourTimeIsNow. (2) Hugo Man chose Zac to represent their cologne because, according to the brand, he's sexier than any other man: An intriguing mix of classic movie star with an irreverent, urban edge, Zac’s unique style, confidence, charisma and wit makes him the perfect advocate for HUGO Man’s biggest venture yet. READ MORE...

Check out the video below to see Zac's video. Are you a fan of Hugo Boss fragrances? How do you feel about Efron as the new face?

Hilary Milnes from Glossy.com explains this week how we're about to see some big changes in fragrance shopping at Sephora:

According to McDonald, Sephora’s approach to beauty is to educate customers to empower purchases. In fragrance, it has built out digital tools to create perfume profiles for customers, laid out buying guides online and set up in-store demonstrations to help customers identify their best scents. “We know that finding a fragrance is a personal experience, but it needs to be simplified and smart as it can be an overwhelming selection process,” said Brooke Banwart, vp of fragrance merchandising at Sephora. “We’ve created innovative digital tools to simplify it.” READ MORE...

Are you a Sephora fragrance shopper? What has your experience been like? What are some of your favorite fragrance brands currently found at Sephora? 

Sephora

Allure.com's Liana Schaffner reports this week on the rise of the new single note (or soliflore) fragrances entering the market:

Overt, uncluttered, and free of innuendo, these new perfumes have nothing to hide. And the result is pure magic. Our favorite new fragrances emphasize one thing. And it’s not one emotion or one aspiration or one vacation destination—it’s one ingredient. They come with straightforward names: Sage, Rose, Blackpepper. What you see on the label is what you get in the bottle, which may not sound radical but borders on revolutionary for an industry that glories in the abstract and draws on our willing suspension of disbelief (very willing, if names like Alien and Beyond Paradise are any indication). READ MORE...

Generally, I prefer a little complexity in my fragrances and I'm not really a fan of layering, but now and then I do enjoy simplicity. My favorite soliflores as of late are from Dame Perfumery of Scottsdale, Arizona. Jeffrey Dame's Gardenia is hands down the BEST soliflore gardenia aroma I've yet encountered. Of course the irony is that some of the best soliflores aren't actually comprised of a single note but a range of notes to create the effect of a single element. What are your favorite soliflores?

Dame Perfumery Gardenia

Fragrance companies are finally making progress in helping those sensitive to allergens in fragrances. Lucy Whitehouse of CosmeticsDesign-Europe.com has the story:

Identifying allergens is a challenge for any formulator of fragrance products, and one company reckons it’s found a novel way to speed up the process. “About one in twenty people is thought to be susceptible to a fragrance allergy. By listing the regulated allergens found in products, fragrance makers can help consumers identify the cause of an allergic reaction and make better informed choices about which fragrances they buy,” explains Stumpf. “Identifying or even removing fragrance allergens in products is today one of the most important tasks for fragrance makers, as it can help them improve mass appeal and avoid costly recalls,” he asserts. READ MORE...

What are your thoughts about allergens in fragrances? Have you found yourself having any adverse reactions?

Man sneezing

While we're on the subject, Mayah Parmenter at OrganicAuthority.com picks her five favorite non-toxic favorite brands:

Most conventional perfumes are filled with harmful synthetics that you do not want to put on your skin, but you probably don’t want to be breathing in, either. Yep, we’ve all heard of perfume headaches, and they’re not something to be ignored. Line up your average natural fragrance next to the Diors and Yves Saint Laurent’s of the world, though, and it’s difficult to compare. While many of us adore unadulterated, pure essential oil-based scents, the truth is they’re not as long lasting, and the many layers of different notes you find in your beloved signature scent just aren’t there. However, as the clean beauty world grows the tides have begun to turn. Innovative perfumers have turned their noses toward botanical ingredients and are finally creating non-toxic perfumes worthy of choosing. READ MORE...

Check out the article to learn Mayah's picks. Which fragrance brands or products have you discovered that are friendly to sensitive noses?

Hiram Green Moon Bloom

Have interesting fragrance news for us to share?
Leave a comment in the new Fragrance News thread HERE.

 

Image of the author

 

Dr. Marlen Elliot Harrison

Managing Editor & Columnist

Dr. Marlen Elliot Harrison’s journalism in the fragrance industry has appeared in international print and online publications such as PlayboyMen’s JournalMen’s Health and the New York Times. Marlen is also a regular contributor to BeautyAlmanac.com and works as a graduate professor, thesis advisor and faculty supervisor for MA programs in TESOL, Education, Writing and Literature. Learn more about Marlen by visiting www.MarlenHarrison.com.

 



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OTA Mom
OTA Mom

The biggest issue I have with our local Sephora store is the limited range of fragrances in stock. The same ones I could get at the department stores within the same mall. Also, I have to wade through the makeup section to the very back of the store to get to perfume.

Dec
23
2016
I.D.Adam
I.D.Adam

The line "Mayah Parmenter at OrganicAuthority.com picks her five favorite non-toxic favorite brands" is a leading statement and should be rewritten. Natural perfumes are loaded with potential allergens per IFRA/EU regulation, as much or more than offerings from the big houses. If really interested, you should look at the specious research accepted as evidence of potential allergenicity on the targeted chemicals, both aromachemicals and many components of essential oils, and you can see the pseudoscience involved in all this rubbish.

Dec
23
2016
cherryglass
cherryglass

The only allergic reaction to a perfume I have ever encountered was to D.S & Durga's Five Step Waltz. If I am not mistaken at the time they were pushing the "natural" angle. The scent was glorious - everything I wanted - but contact dermatitis aftermath was anything but. I gave it away, which in retrospect I should have just sprayed on scarfs and coats. Now it's discontinued and the dream is gone.

I would trust heavy hitters like Estee Lauder with massive budget for research before anyone who praises the benefits of all-organic, fare-trade, paleo, natural Lavender essential oil (especially in skincare).

Dec
22
2016
wesleyhclark
wesleyhclark

"Most conventional perfumes are filled with harmful synthetics that you do not want to put on your skin"

As has been stated before by Jean-Claude Ellena, Chandler Burr and others, natural ingredients can be comprised of hundreds of molecules, any one of which can cause an allergic reaction for somebody. An aroma molecule is ONE molecule. This can be easily tested for safety and the odds are that more people will not find it bothersome.

This fear-mongering by the "naturals" crowd is based on a lie. Organics and naturals are MORE likely to cause reactions!

Dec
22
2016
wesleyhclark
wesleyhclark

"Hugo Man chose Zac to represent their cologne because, according to the brand, he's sexier than any other man: An intriguing mix of classic movie star with an irreverent, urban edge, Zac’s unique style, confidence, charisma and wit makes him the perfect advocate for HUGO Man’s biggest venture yet."

Are there any real males on the board of Hugo? Really?

Dec
22
2016
Calvini
Calvini

If you're allergic to something.. don't use it. Plain and simple. If I'm allergic to milk, I don't go to a dairy farm and tell them not to sell it, or go to YogurtLand and tell them to use only soy/almond/coconut.. It doesn't make sense whatsoever that the perfume industry feel the need to regulate allergens.
It would be nice if the individual companies make a "now without ____" version on the side for the special-interest market (if they choose to), but I don't see why the rest have to suffer for the few. Don't be fooled; it's ONLY for the profit. When's the last time you heard someone died from perfume? Guess what, people die for money everyday...it's the bigger motivator.

Dec
22
2016
Luna_J
Luna_J

I have to say, it has saddened me that the more I learn about and experience fragrances, the more I encounter compositions to which I have allergic reactions.
I'm very sad that a sensitivity to ISO makes Terre d'Hermes, Lalique Encre Noir and the wonderful Cartier Declaration no-go's for me, and also note with real frustration that newer formulations of iconic fragrances like Antaeus, Fahrenheit, Azzaro Pour Homme, and even Old Spice, bother me whereas vintage formulations do not. It really makes me wonder about the motivations of IFRA in replacing naturals (notably oakmoss, which doesn't bother me in the least) with synthetics, supposedly for the purposes of harm reduction, though not without profit for the companies backing this organization, who often control access to the synthetics they generate in house...

On the positive side? There are many beautiful scents that, for me anyway, remain trouble free: Caron Pour un Homme, Dior Eau Sauvage, l'Occitan Eau de Toilette, and Guerlain Vetiver to name just a few.

Dec
21
2016
jdusk
jdusk

"Most conventional perfumes are filled with harmful synthetics that you do not want to put on your skin"

Ah yes, because if it's all-natural and contains multitudes of naturally occurring chemicals, it is surely far safer than individual chemicals being isolated and used carefully. Just go ahead and slather your all-natural clove and cinnamon EOs all over your skin, maybe with a concoction of photosensitizing citrus EOs. Just douse yourself in them undiluted. Don't worry, it's 100% all-natural and therefore 100% "non-toxic." Your skin won't break out into a horrifying rash at all.

... not that I am against all-naturals as they can have a wonderful lushness and realism regardless of safety, and a couple synthetics (helional being the main culprit, I believe) do give me nasty headaches. But I hate this kind of vague fearmongering.

Dec
21
2016
smellsogood
smellsogood

"Overt, uncluttered, these new perfumes have nothing to hide." Ah! The new soliflor, with straightforward names, hang on, haven't Molinard been doing this for decades already?
Old is the new, erm, new I guess!

Dec
21
2016

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