Fragrance News This Week in Fragrance: Smart Sniffers, Erwin Creed & New Giorgio

This Week in Fragrance: Smart Sniffers, Erwin Creed & New Giorgio

11/30/16 12:01:31 (11 comments)

by: Dr. Marlen Elliot Harrison

Carl Romm at NYmag.com suggested that there are ways we can strengthen our sniffer. Here's an excerpt:

The more effort you make to interact with the olfactory world, the wider the olfactory world becomes. “If you’re sitting at a desk, you’re surrounded by dozens of objects that have smells. It could be your wallet or a plant or paper or books or the metal of a pen or a pencil — anything that you see around you, if you just bring it to your nose and start sniffing, you realize it carries an odor,” Horowitz says. We’ve gotten lazy with our noses — because we’re typically aware of scents only when they smack us in the face, it’s easy to forget that everything smells, if you get close enough.

Do you do anything to help you develop your sense of smell? I would bet that our very fascination and love for aroma probably already has us more aware of scent than the average person. Thoughts?

Young woman smelling flowers

Taylor Bryant at Refinery29.com offers ten tips on how to smell our best beyond just spraying on a fragrance. Taylor begins...

You know those people who, no matter what they do, just smell impeccable? They could be coming out of a SoulCycle class, yet smell like they just took a bath in a tub full of roses. Well, it's not just luck of the draw: There's a formula to this good (-smelling) fortune. While regular showers do play a part, those with aromas that cause double-takes (the good kind) don't go about life like the rest of us. They know where to spritz and how to make their scents last longer, they take their time picking out fragrances, and they think about what they put in their bodies, not just on them.

What do you think about these Taylor's advice? Anything you might add?

Man smelling his wrist

Following on the heels of its Giorgio Gold, Giorgio Beverly Hills (continuing under the Elizabeth Arden brand) is launching a new scent titled Glam. PRNewswire.com has the scoop:

Giorgio Beverly Hills® Glam is an undeniably bold combination of white florals infused with sensuous amber and sandalwood. With bright, sparkling notes, the scent embodies the instantly recognizable glitz and glamour of California's most famous fashion street. Extravagant and empowering, Giorgio Beverly Hills® Glam is a long-lasting scent that will linger on the skin. A fragrance that is sure to turn heads, this floral woody bouquet will have women radiating confidence, elegance and true style.

What do you think? Are you a Giorgio fan? Personally, I LOVE Wings for Men and reviewed it HERE.

Giorgio Glam

The HoustonChronicle.com offers us a profile of perfumer Erwin Creed this week. Greg Morago writes:

As the seventh-generation perfumer for the House of Creed, the 35-year-old Frenchman is heir to the luxury fragrance house founded in 1760 (whose first scent, Royal English Leather, was created for King George III). Creed, son of the sixth-generation master perfumer Olivier Creed, would say, however, he still has much to learn as a nose-in-training. Like his father he approaches work methodically but with intense focus; with a purposeful, unhurried determination to continue to innovate while also protecting the reputation of one of the world's oldest luxury heritage brands. "It's a brand that's still growing but we walk, we don't run," Erwin Creed said. "We grow step by step."

Check out the article to learn more about the 250 yr old brand. What do you think about Creed's recent offerings in light of their long history and prolific releases throughout the 20th century?

Erwin Creed

Our friends at Care2.com offer some advice as to how to scent your home for the holidays without resorting to mass-market products filled with potentially harmful chemicals:

If you want your home to smell like the holidays but would rather avoid the chemical warfare that can come along with it, give these tricks a try for a truly clean and fresh-smelling home with holiday flare. Always start with the root of the problem. Begin by sprinkling a little baking soda onto carpets, rugs and upholstery, which if left for 20 minutes and then vacuumed up, will absorb most odors and leave you with a fresh smelling area.

What are your holiday recipes for a festive-smelling home or office?

Mulling spices

Have interesting fragrance news for us to share?
Leave a comment in the new Fragrance News thread HERE.

 

Image of the author

 

Dr. Marlen Elliot Harrison

Managing Editor & Columnist

Dr. Marlen Elliot Harrison’s journalism in the fragrance industry has appeared in international print and online publications such as PlayboyMen’s JournalMen’s Health and the New York Times. Marlen is also a regular contributor to BeautyAlmanac.com and works as a graduate professor, thesis advisor and faculty supervisor for MA programs in TESOL, Education, Writing and Literature. Learn more about Marlen by visiting www.MarlenHarrison.com.

 



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jacobbonilla
jacobbonilla

Absolutely love how he mentions "we walk, not run". That's it. Take your time, create something unique ( like they always do ). They're the fresh frag trend setters. I mean, without that motto who could've created something as uniquely beautiful as Aventus?

Dec
03
2016
mylancome
mylancome

@fazalcheema

The money goes to the dead's children

Dec
03
2016
fazalcheema
fazalcheema

@mylancome: How can it be celebrity or royalty endorsement? How can you pay dead people like Napoleon or Churchill etc., especially, when they don't even have any estates that own the commercial rights to their use of name? This is not a case of celebrity or royalty endorsement, it is a case of fiction masqueraded as a fact!
And how King George or Napoleon could have used Creed when Creed didn't even exist until few decades ago (70s/80s). They used to sell cheap drugstore aftershave lotions in 70s that could be had for under 5 bucks and then suddenly they invented their fictionalized history and became royalty perfume brand in 80s. They do not even make their perfumes. For eg. GIT was made by Pierre Bourdon in the same style as Cool Water which Bourdon also made.

Dec
02
2016
vintage_scent
vintage_scent

Great article! The Giorgio is exciting...so glad to see a release from this house;)

Dec
01
2016
Calvini
Calvini

He's 35!? Looks like 25-30 lol
Anyway, I think Creed's been focusing too much on money; it's one of the only brand that continuously jacks up the price (not even going at the same rate as inflation). Not to mention their mediocre offerings since Oliver (except Le$ Royale$ Exclu$ive$).. The only good he did (to me) was reintroducing Windsor/Royal Mayfair and creating Aventus for Her (which is much more interesting than the best-selling counterpart).

Dec
01
2016
Fragaria
Fragaria

Fantastic article as USUAL Marlen. Out of the variety of writers here, you connect with my brain. You write in the best possible way for my brain to absorb information. Maybe it's just what you find interesting is what I also find interesting. After all, it's much easier to come away from fashion with a great understanding and opinion than if I were to read a lawnmower repair booklet...whatEVER. I loved this article. I'm already a sniffer. When mentioned to pick up things around you and smell them...well I have a question.
You know when you go to a friends home? You come home smelling like their home. You take on an odor of your surroundings. For me to do this. I'd have to have someone bring in things factory made freshly from the factory. I pick up things around my desk here and they all smell similar...like MY home. Is my nose only able to detect my own home odors or, is my nose so bad I can't smell? I could smell a fresh stack of paper and go MMMMMM. I pick up a stack that's been here for a long while, and it smells like everything around me. How do we train our noses unless we experience things that are out in nature?

Dec
01
2016
mylancome
mylancome

@interdite, @fazalcheema
That is called celebrity or royalty endorsements. The perfume house either paid some commission money or free perfume supply to that celebtity or royalty, in exchange to use their names to promote the fragrances.

Only Aqua Di Parma dare to declare in the press, that they are not into the endorsement practice. Said those people just want free perfumes.

Nov
30
2016
UnearthlyApothecary
UnearthlyApothecary

Very excited for Giorgio Glam and Gold as well but where the heck are they selling these?

Nov
30
2016
lemonzest
lemonzest

Taylor Bryant is spot on. If you eat smelly food, the odors will be excreted through your pores. Curry, fish, milk, beer, cornmeal, and chicken have strong lingering odors, but the worst are coffee and garlic. Drinking a lot of water and detoxing once in awhile would probably help. Just facts. Eat whatever you want, but be aware.

Nov
30
2016
interdite
interdite

@fazalcheema

Amen to that!!

The fact that it is so hard to find out the real truth about their perfumes history dangerously crosses the line of dishonesty. I don't care how long their ancestors have been making other goods for... They've never made those perfumes for old days celebs and royalty, as they claim.

Nov
30
2016
fazalcheema
fazalcheema

I cannot believe Creed's imaginary history and its imaginary line of customers including King George, Jesus Christ, and Moses still gets promoted on the internet. I dare anyone to produce a bottle of Creed from 1950s, forget early 20th century or 19th century or 18th century. Forget the bottle, just a picture from the internet will do. After all, we do have evidence of old guerlain, chanel, lubin, houbigant bottles from early years.

Nov
30
2016

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