Fragrance News This Week in Fragrance: Vreeland Meets Benaïm, Macy's Offers Naturals & Bacon by Bacon

This Week in Fragrance: Vreeland Meets Benaïm, Macy's Offers Naturals & Bacon by Bacon

09/07/16 07:45:08 (3 comments)

by: Dr. Marlen Elliot Harrison

Sunhee Grinnell of sat down to chat with Carlos Benaïm and Alexander Vreeland about the development of the Diana Vreeland fragrances:

At the helm of such nirvana is Benaim, a master perfumer, a man revered for his delicate “nose,” which is so perceptive that he has successfully created countless runaway hits that are truly iconic and timeless, over and over (click here to view his fragrance repertoire). And to play in the realm of creating major classics, Vreeland looked to Benaim to collaborate on one of the Outrageous Collection Parfum Absolu scents and created Outrageous Outrageously Vibrant, after having created, Outrageously VibrantDevastatingly Chic, and Vivaciously Bold two years ago, when the perfume brand first launched, drawing from the various colorful aspects of the famed fashion icon. Our conversation went like this...

And what an enjoyable conversation it was, great fun to learn about the collaboration between Vreeland and the master perfumer! What great fashion icons do you think deserve their own fragrance line?

Diana Vreeland Fragrances

This week, the LA Times reported that Pour Le Monde, a trio of 100% natural fragrances, will be sold at

"We don’t smell like an earthy and grassy natural fragrance. We smell like a conventional fragrance, and the consumer doesn’t have to sacrifice,” said Berger. “We have seen the market grow exponentially for green beauty, and consumers are much more aware of ingredients. I do believe Macy’s has that audience because they are the world’s largest department store, and they have something for everyone.”

Pour le Monde proves that natural fragrances can be both affordable and approachable. Have you had any experience with their products? Are there any other affordable, 100% natural fragrance lines that you'd like to recommend to fellow readers?

Pour le Monde Fragrances

Good things seem to be coming in trios this week as womenswear and accessories chain The Limited has announced on its website that it will be launching three new fragrances on September 7th, 2016. 

Simply Modern - The finishing touch: Iconic scents created by three leading female perfumers for today's modern woman. Annie Buzantian, "In designing Fleur I was inspired to craft a memorable fragrance that is subtly sexy and feminine. The fragrance blooms with a top of juicy bergamot while the floral heart of magnolia adds purity and grace. To finish, I added creamy blonde woods."

Check out the website to learn about the other 2 aromas and to watch a video about the fragrances from the company's CEO. What do you think? Are there any other major "mall brands" that you'd like to see a fragrance from? Any mall brand scents that you find outstanding?

Simply Modern - Fleur by The Limited

Inspired by Calvin Klein fragrance ads of the 90s, James Corden and Kevin Bacon satirically created a commercial for Bacon by Bacon last week, a fragrance that smells like...bacon? I suppose it smells a little like John Hamm (I know, I know, but I couldn't resist)...

Lee Kynaston at examines "the comeback" of old-school men's scents:

A small group of niche brands are eschewing the sickly-sweet foodie vibe of mass-market eau de toilettes and taking inspiration instead from an altogether more elegant and gentlemanly era. A time when men smelt of lavender, tobacco and sandalwood, of private clubs and barbershops. Yes, old-school men’s fragrances are making a comeback. 

Interesting, I just last week got my hands on a bottle of Paco Rabanne pour Homme for the first time ever, and fell in love. And some of our staff here at Fragrantica have been discussing the modern state of the fougere. Which traditional "men's notes" or "men's scents" would you most like to see make a comeback?

Lavender, Fern, Rosemary and Mint

Have interesting fragrance news for us to share?
Leave a comment in the new Fragrance News thread HERE.


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Dr. Marlen Elliot Harrison

Managing Editor & Columnist

Dr. Marlen Elliot Harrison’s journalism in the fragrance industry has appeared in international print and online publications such as PlayboyMen’s JournalMen’s Health and the New York Times. Marlen is also a regular contributor to and works as a graduate professor, thesis advisor and faculty supervisor for MA programs in TESOL, Education, Writing and Literature. Learn more about Marlen by visiting



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I would love to see Pour Le Monde here in Uruguay but that isn't going to happen ...
The natural scents we can find here are Swiss Just essential oils. And they are great I love the bergamot one, and onother call Equinacea with ginsen.


The video clip of Kevin Bacon was hilarious. Bacon by Bacon? "Wait, I'm confused, does it smell like you or like bacon?"......."both" LOL


about the last part, "what's old is new again" comes to mind, might Sir Irisch Moos be "hip" again?


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