Fragrance News This Week in Fragrance: Vuitton Fragrance Info, Chanel's Longevity & Pokemon EDT

This Week in Fragrance: Vuitton Fragrance Info, Chanel's Longevity & Pokemon EDT

07/27/16 04:40:12 (14 comments)

by: Dr. Marlen Elliot Harrison

Mark Kim at NPR.com discusses a new way to ward off those pesky mosquitoes:

Malaria, mosquitoes and chicken. That's what Rickard Ignell had on his mind when he conducted his studies in Ethiopia. Malaria is a major health issue in Ethiopia, with about 5 million cases and 70,000 deaths a year. Humans and animals share living space in western Ethiopia, where Ignell, a professor at the Swedish University of Agricultural Science, was planning to do his research. But little was known about how mosquitoes interact with various animals. Do certain animals attract the insects? Do other animals repel them?

Indeed, the scent from chickens seems to repel mosquitoes. Poultry-scented bug spray, anyone?

More news on the new Louis Vuitton perfume line this week from Andrew Roberts at Bloomberg.com:

In September, the label, owned by French conglomerate LVMH, will begin stocking its 473 stores with perfumes, including at least one infused with a note of leather. “Louis Vuitton is copying the model Chanel has,” said Micallef. “They want to highlight the fact that they are exclusive from start to finish.” Vuitton in 2012 hired fragrance superstar Jacques Cavallier-Belletrud, the man behind bestsellers Acqua di Gio from Giorgio Armani and Issey Miyake’s L’Eau d’Issey. And earlier this year, LVMH completed its lab in Grasse, the home of French perfume-making.

Though I doubt I'll have access to them, likely due to a high price tag, I have to admit I'm quite curious to see what the LV brand will come up with after so many years out of the fragrance business (vintage Heures d'Absence by LV below)!

A young student in Mexico has developed an olfaction system for a robot, reports Kate Malczewski for Factor-tech.com:

This robotic olfactory system uses chemical sensors to function as nostrils. Data is then transmitted to a computer, where it is evaluated to determine the direction and proximity of the source of the smell. “Unlike in other olfactory systems, this has the feature that in each cycle of ventilation the air chamber empties, making sensors ready for a new measurement,” explained Villareal, who developed the electronic nose as a postgraduate at the Monterrey Institute of Technology in Mexico.

Malczewski goes on to suggest the myriad ways this technology might be used, including identifying survivors of natural disasters via smell!

Sam Barsanti at AVClub.com discusses the recent Instyle article about a Pokemon fragrance:

As we’ve all learned over the past few weeks of playing Pokémon Go, being the very best like no one ever was involves a lot of walking. Combine all of that walking with the way global warming has turned our planet into an inhospitable wasteland, and you have a recipe for some sweaty—and smelly—Pokémon trainers. Luckily, Fragrance.com is now offering a special Pokémon Eau De Toilette that will (hopefully) guarantee you continue to smell fresh whether you’re in the middle of capturing your first Pidgey or your thousandth.

The article incorrectly states that it's a new scent but it has actually been around for quite some time and is produced by the Spanish company Air-Val, the same folks who brought you such fragrant classics as Finding Nemo, Minions and Winnie the Pooh! Interested? You'll find it for around $12 USD at Ebay!

Krystina Gustafson at CNBC.com discusses 2015 fragrance sales and the endurance of classics:

More than 100 new [major brand] fragrances [for women] launched in 2015, with the requisite marketing budgets to back them up. Yet as companies shelled out some 20 percent of their revenues to promote their latest scents, it wasn't enough to move the needle on the industry's best-sellers. Four of the top 5 sellers in the higher-end "prestige" women's fragrance market last year were created more than a decade earlier, including the then 94-year-old Chanel No. 5, according to a new report by A.T. Kearney.

Read the full article for some interesting insight into consumer habits and fragrance marketing research!

Have interesting fragrance news for us to share?
Leave a comment in the new Fragrance News thread HERE.

 

 

Dr. Marlen Elliot Harrison

Managing Editor & Columnist

Dr. Marlen Elliot Harrison’s journalism in the fragrance industry has appeared in international print and online publications such as PlayboyMen’s JournalMen’s Health and the New York Times. Marlen is also a regular contributor to BeautyAlmanac.com and works as a graduate professor, thesis advisor and faculty supervisor for MA programs in TESOL, Education, Writing and Literature. Learn more about Marlen by visiting www.MarlenHarrison.com.

 

 

JLB



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AveParfum
AveParfum

Pokemon perfume?! I'm still waiting for a Game of Thrones perfume!

Jul
30
2016
celticelle
celticelle

If only they put some of that expensive marketing budget into improving the quality of what they already have....who knows?

Jul
30
2016
lemonzest
lemonzest

Mosquitoes locate us by detecting the carbon dioxide we exhale. (Holding your breath would work, in theory.) So we can't avoid being found, but we can make ourselves less attractive. From a female mosquito's point of view, some people are more attractive than others because we have differing natural (and among Fragranticans, unnatural) smells. They always bite me, but never seem to bother my mother. I think they prefer nonsmokers.

Repellents work because their smell offends mosquitoes. Not sure about barriers such as oil. Skin So Soft and coconut-based Sweet Sweat never helped me avoid bites. Deep Woods Off with DEET is my choice because I live in coastal Texas and visit family in the piney woods.

In east Texas we get horrible insects called buffalo gnats in the spring. DEET has no effect on them, but vanilla extract absolutely keeps them away. Not all insects have the same preferences.

Chickens have a very distinctive odor. People who eat a lot of chicken get that poultry funk too. Nugget smell. Would eating a lot of chicken work? Anything to deter nasty disease bearing predators.

Of course the obvious question is whether certain fragrance notes attract or repel mosquitoes. Dr. Harrison, you would face a dilemma if Cabochard were found to be the best repellent ever.

Jul
29
2016
drugstore classics
drugstore classics

Cybernoir, you and me both! I had visions of Chanel addressing the complaints with new formulas. Dream on.... ;)

Jul
29
2016
odoro
odoro

bibibling, thanks. Skin So Soft does the same - now understand why it works - they buzz around but do not land. (unpleasant to smell though, unlike the coconut oil, and both require scrubing to remove completely)

Cybernoir, ITA.

Here's hoping all that Chanel is worn and enjoyed, and that that is why it's still selling so well. It's a bit dear just to keep in a closet or shelf.

Jul
27
2016
Covergirl84
Covergirl84

Oh LORD, Fragrantica is a pokemon hot-spot! @Raw umber...hahaha!

Thank you for the read Marlen!

Jul
27
2016
bibibling
bibibling

About the mosquito problem (since I'm not desperate enough to rub a dead chicken all over my body yet) I do highly recommend slathering your face and all your exposed skin with coconut oil (or another oil of similar consistency.) In this case, it's not the smell that repels, it's the oily texture of it, the mosquitoes just don't want to land on you and get their feet and (blood sucking organ?) all greasy.

Plus it smells great and is amazing for skin and hair.

Also, this is just a guess on my part so DO NOT take this as fact at all but I really do wonder if these older fragrances like Chanel No.5 that just WILL NOT DIE are being bought by people who actually use them - or - being bought by people who want to buy and OMG ICON OF FASHION HISTORY, and then it just sits at their home gathering dust, never being used - or - people buy them as gifts for women over a certain age like their moms and grandmas?

Because really, I kind of feel like it's the last 2, especially where No.5 is concerned.

Jul
27
2016
grayspoole
grayspoole

So funny Cybernoir! I had exactly the same thought...

Jul
27
2016
Cybernoir
Cybernoir

OMG when I saw the words Chanel's Longevity in the headline, I thought, finally, an article about how the post-IFRA Chanels have decreased longevity...but no.

Jul
27
2016
Perfumeaddict777
Perfumeaddict777

The pokeman edt looks like something my boys will love. There into that game right now

Jul
27
2016
wesleyhclark
wesleyhclark

Another way of repelling mosquitoes is by taking vitamin B-1. Google "B-1 Those Critters Away!"

I don't know which is worse, the idea of a Pokeman scent or this silly assertion: "...the way global warming has turned our planet into an inhospitable wasteland." It's called "summer." It'll change. It does every year.

Jul
27
2016
GodlyGil
GodlyGil

LOL the photo in the Pokemon article is mine, I wrote that review last year before I had any idea that this would blow up. I should point out that I got the bottle from FragranceNet.com, not the other website linked. It was pretty official as far as I could tell, and smelled half good!

Jul
27
2016
raw umber
raw umber

"...over the past few weeks of playing Pokémon Go, being the very best like no one ever was involves a lot of walking. Combine all of that walking with the way global warming has turned our planet into an inhospitable wasteland, and you have a recipe for some sweaty—and smelly—Pokémon trainers."

Pokemon: the solution to obesity AND global warming.
Smells like the end of days to me.

; )

Jul
27
2016
Elena Vosnaki
Elena Vosnaki

I very much doubt that Chanel No.5 is actually worn that much. Bought yes. But worn? Different question.
It also struck me as unreliable that only 100 launches were mentioned for one year. Try 1000 more likely.

Jul
27
2016

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