New Fragrances Versace Eros

Versace Eros

10/12/12 00:39:17 (27 comments)

by: Sandra Raičević Petrović

Versace is launching a new fragrance for men—Eros, inspired by and deeply connected with Greek mythology. The aim of this edition is to reveal and release unrestrained passion and to accentuate desire. The fragrance was named after the Greek god of love and son of goddess Aphrodite—Eros. Inspiration by ancient Greece has lasted since the time when Gianni Versace raised his fashion empire and took goddess Medusa as the symbol of the brand to adorn numerous products of the house, among them also the new flacon of men's fragrance Eros.

The new perfume Eros is the first in the past five years to be launched and aimed at men. Donatella Versace's desire was to fit the fragrance into the concept of the Versace brand and to depict the style and significance of long-lasting design, quality and popularity. "Eros is truly the DNA of the house of Versace," explains Donatella. “We have the Greek motif that makes you think of ancient Greece and antiquity, mythology, and the color turquoise represents the Mediterranean. It’s very Versace.”

Eros was created by Aurelien Guichard of Givaudan and it was announced as fresh, woody and slightly oriental. The fragrance includes mint oil combined with green apple and Italian lemon. Warmth is provided by tonka mixed with Venezuelan ambroxan and geranium flowers giving a fougere twist to the fragrance this way.

The flacon of the new fragrance for men Eros is created of turquoise colored glass with the head of Medusa on the body of the bottle and on its top. The fragrance is available as 50 and 100 ml EDT, along with accompanying perfumed body care products. The face of the advertising campaign is Brian Shimansky, while the photographers are Mert & Marcus. Donatella wanted a man-gladiator for the new campaign, who is fighting for what he wants, fighting for his goals. "This is a fragrance for a man who is his own master. He is a hero: a man who defends their ideas and goals," stated Donatella Versace. The fragrance will premiere at TFWA 2012 in Cannes.

Source: WWD


   Author: Sandra Raicevic Petrovic
                 (sandrina_bambina)

   Fragrantica Executive Editor, Writer and Designer

 

   Translation: Ivana (Ina_Mo)

 
 

 



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flora lee
flora lee

That's a beautiful bottle.

Nov
16
2012
hajali
hajali

The image of an older person should be used to color glass perfume. the imag I do not agree with the young and glass design., I still have not experienced the special aura unlike Brands chanel ,dior.thanks

Nov
16
2012
GoodVibrations
GoodVibrations

Although I have enjoyed most if not all Versace releases, it seems they were playing it safe with Versace Pour Homme and Eau Fraîche. I hope that with this one we have another sensual Versace stunner on our hands.

Oct
16
2012
Thalia
Thalia

The ad is ludicrous, but I think the bottle's gorgeous! It's over the top, as befits the always-excessive Versace ethos, but I love the texture and color.

The juice sounds like they threw a bunch of stuff into a blender -- apple and mint and amber and lemon? I hope it's good anyway, because I would love to see that bottle on my dresser.

Oct
16
2012
jaimex1979
jaimex1979

Calyx, I was thinking the same lol...

Oct
16
2012
deyutzu90
deyutzu90

OMGGGGG!!!! I'm working fot Verace since 6 years, and I can't wait to try this new perfume woooow :)

Oct
15
2012
Gelladon
Gelladon

I don't think it will top Dreamer but I'll be open -minded.

Oct
14
2012
calyx93
calyx93

"Venezuelan ambroxan?"

It's a chemical - smells the same no matter where it's from. Utterly ridiculous marketing.

Oct
14
2012
100mlEDT
100mlEDT

Very pleased to see this offering from the almost off the radar Versace ! As a huge fan of The Dreamer I have not loved most of what the brand has offered !
I love the ad and the bottle is stunning , it a real throw Back to the Versace I know from the 80s and 90s ! This was the height of the brands success and it really suits the brand image! I hope it is a great scent as I am already in love with the bottle ! Bright yes , gaudy yes yes and Versace of course ! It's about time donnatella ! Stick to what u know , high glamour , Greek , Miami chic , rich and look at me I'm totally flawless ! colour , life , sexy ! I use to love he books from the 90s with all the sexy pictures of naked models hiding their loins with plates , blankets and cushions ! What happened to this brand ? It has been having a snooze big time !

Oct
13
2012
Mixie
Mixie

Very nice bottle... But the advert is stupid, looks so cheesy and butt ugly. Sure he would be holding a bottle that big in reality, LOL.

Oct
13
2012
lyktor
lyktor

italian lemon, green apple, seems like a versace man eau fraiche reinterpretation, nice bottle

Oct
13
2012
Arbre Amer
Arbre Amer

OMG. Just noticed what ekoeko said about the model! HAHAHAHA! I guess when they added the huge bottle it ended up covering most of his body so they cut him in two and separated the pieces to make him look taller.

Oct
12
2012
LANIER
LANIER

A perfect scent to go with the silly gladiator inspired spring collection Donatella is pushing for spring 2013. Well it is Versace after all....audacious and over the top. That is why we love th house of V.

Oct
12
2012
Manolete
Manolete

The add makes me think of a 70's low budget porn movie...

Oct
12
2012
nattonline
nattonline

Oh yeah, the model either has a really long torso or thighs. Thats awkwardly funny.

Oct
12
2012
ekoeko
ekoeko

Is there everything ok with this guys body?.... His legs look cropped... :)

Oct
12
2012
lovingthealien
lovingthealien

Sounds like trash. I hope it isn't.

Oct
12
2012
nattonline
nattonline

I'm digging it as well! Even though ,I'm not a big fan of tonka bean, I'll just have to grab one anyway because Versace loves to discontinue men's fragrance.

Oct
12
2012
Lazaro
Lazaro

the fragrance look' so 80' and the ad and the bottle are just perfect...the model looks so homoerotic with a inpresion of a gorgeous gladiator...the aquamarine color of the bottle give us the feeling of pureness and freshness...

Oct
12
2012
rafaya0
rafaya0

After five years, it isnt interesting

Oct
12
2012
Ouch!
Ouch!

I like the idea of it having geranuim in it..I will deffo be testing this out. As long as it's not too citrussy..

Sexy advert too. :) I wish it was actually turquoise like the advert and not green like the second picture. A turquoise bottle would look nice in my collection hehe.

:)

Oct
12
2012
Arbre Amer
Arbre Amer

I have yet to smell a Versace that I find bearable but I don't easily give up hope so I'll try this when I find it. However, "Venezuelan Ambroxan"??? REALLY??? Does it matter where a single molecule come from? For naturals it means that there is something special in their composition but a single molecule is the same no matter where it comes from. this is either a mistake or Versace advertising takes us for fools!

Oct
12
2012
Lance
Lance

Notes seem nothing special but I love the concept and botte, really beautiful! I have many Versace fragrances and I hope this one still make me satisfied.

Oct
12
2012
antonpan
antonpan

VERY Very Versace!! Love the concept!

Oct
12
2012
APassionateJourney
APassionateJourney

Love the ad, love the name and I love that bottle! I hope i love the scent! I really want to love this. Come on, Versace. Don't disappoint me :)

Oct
12
2012
samarito
samarito

Έρως ανίκατε μάχαν, Έρως, ός εν κτήμασι πίπτεις, ός εν μαλακαίς παρειαίς νεάνιδος εννυχεύεις.
He truly can't be won even on the battlefield, but we'll have to sample the perfume to see if it can stand up to the name.

Oct
12
2012
theprophetblog
theprophetblog

I absolutely LOVE the concept and bottle design! Really excited to smell this! The notes are interesting and sound good, but personally I won't like this frag if it's too overly masculine. If it's very manly I hope it's not in a typical way where you have to be a big brute to wear it...

Oct
12
2012

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