
Givenchy will launch their new fragrance for men in September 2008 and it will be advertised by pop star Justin Timberlake.
This modern and contemporary perfume named Play will be presented in two versions: Givenchy Play EDT and Givenchy Play Intense, in a bottle shaped like an MP3 player. It will be made of milky glass, with cafalonium frame and rubber button to press.
These fragrancy creations Givenchy Play are a work of perfumers Emilie Coppermann and Lucas Sieuzac (Symrise), from direction of Françoise Donche, the perfume nose of the house of Givenchy.
The perfume in EDT concentration Givenchy Play EDT is created of notes of bitter orange, grapefruit, black pepper and patchouli, while the more intensive version, Givenchy Play Intense, contains notes of bergamot, tangerine, pink pepper, vetiver, tonka and patchouli.
Several commercials will accompany this perfume. They were made in black and white, by Tom Munro.

The perfume Givenchy Play EDT will be available as 50 and 100 ml EDT, and Givenchy Play Intense in a 100 ml bottle.
Sources: timberlake-justin.com , cosmeticnews, abc-luxe .
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Author: Sandrina (sandrina_bambina)
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