Within: New Perfume by BCBG

The BCBG Max Azria Group launches in November their new perfume, named Within. Lubov Azria, BCBG's creative director, colaborated with Sarah Horowitz-Thran, the owner and perfumer of Sarah Horowitz Parfums. This is BCBG's fifth fragrance, previous four had been produced under a license agreement with Unilever Cosmetics, and they are no longer on the market.

"It's really exciting for me to do something not with a license. They make it for a large amount of people so the actual smell of it would be watered down for the general market. ... It (new perfume Within) wasn't created to be mass produced." said Lubov Azria.

Lubov is a big fan of Sarah's perfume Light from the What Comes From Within collection, that is why she chose Sarah to work together. The new perfume Within is composed of apple blossom, pear, bergamot, jasmine, honeysuckle, freesia, sandalwood, tobacco and amber.

Lubov Azria is the face of the Within fragrance, her image is on its packaging.

Source: WWD