Power Instinct (for men)

A collection of Airness perfumes, which includes three EDTs and three perfumed deodorants was created and presented in 2008 in cooperation with L`oreal. It aims at male population aged between 15 and 30, and is decorated with a symbol of black panther.

The man who is in charge of this collection previously presented football sports gear, which became brand No.1 in the last 10 years in France. The creator and ex boxer, Malamine Kone, conquered a new territory – cosmetics for men.

Perfumes were created in cooperation with different perfumers and were named: Instinct Cool – an elegant fruity-fougere fragrance, Instinct Power –an energetic aromatic fougere, and the third Instinct Musk – a sensual oriental-woody fragrance.

Power Instinct is a perfume for men and it includes the notes of mint, cinnamon and sage in the top, with thyme and galbanum in the heart and accords of leather, patchouli and pine needles in the base notes. It is available as 75 ml edt. Power Instinct is a new fragrance and it was introduced in 2008.