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IF by Apothia is a Floral fragrance for women. IF was launched in 2005. Top notes are grapefruit and yuzu; middle note is floral notes; base note is musk.
Top Notes
Middle Notes
Base Notes
Currently, this is my 'go to' fragrance, mostly a summer scent, but even on the odd snowy winter days for a vacation. It's a light, playful thing without a care in the world. For me it starts off with a spritz of hawaii flowers and then with in about 5 minutes morphs into a very strange grape bubble gum situation, which fortunately dissipates quickly into a fresh cleanly washed light musk essence, without being overly soapy. I know that this is supposed to have citrus top notes, but my brain/nose can't find them. This is more of an experience than a fragrance. It gives the wearer a feel good/don't worry vibe and says "Aloha" without trying to knock passing pedestrians over and shove flower leis on them.
Love this! It smells creamy and like plumerias. Perfect for Hawaii!
This is an evanescent white flower scent that, in my opinion, needs some wood notes- something with a bit more weight to anchor it-
"If" I could smell it for more than 15-30 minutes, I could do a better review...
smells like white floral candy. very strong! i bought a bottle without smelling it, it really got up my nose but on one of my best friends, it smelt just lovely! not like candy at all, but a room full of white flowers,still strong but more pleasant.
“If” has an oil base. It’s light in both senses of the word—it smells “white” to me—mostly tuberose and the white rind of a grapefruit, along with some rose, lily, and jasmine.
The oil gives it a terrific combination of qualities. It has a very small sillage, so it doesn’t take up a lot of space; at the same time, it’s quite saturated, so when you do get your nose up to smell it, it smells big. (Think narrow and deep, rather than the shallow and wide quality of a perfume with a large sillage.)
I love the way the grapefruit wrestles the buttery tuberose into submission. Excellent office scent!!
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