Love's Baby Soft Dana for women

I like this scent,it's soft and pretty...I don't care what age it's meant for..I like wearing it with rose or violet fragrances or just by it's self.It was also Allure's pick for a drugstore fragrance.

Just got a new bottle today...Brings back a lot of childhood memories :)

Baby powder, roses, and geranium. Not bad. And $3/0.69oz.

Had this when I was about 12 in the 70s. It was all the rage. Loved it then. Sweet, powdery, pink! Perfect for a young girl. Not so much for a grown woman. But a great nostalgia trip!

My sister and I both got this as Christmas gifts when we were kids. I remember really liking it. I haven't smelled it in years, but I remember it smelling very light. It's definitely not headache inducing.

UPDATE: I was just at the drugstore and they had it, so I went ahead and smelled it. It smells cheap. It's not disgusting, but it's definitely for kids and teens.

My very first perfume that I received as a little girl. I then bought it for my daughter as her first fragrance. Light ans powdery, perfect for a young lady.

I got this as a present from my mother when I was 10 years old. It was 1976, and, back then, "little girls" did not wear perfume. My mother assumed this baby powder-ish fragrance was made for little girls, so it wouldn't be socially awkward for them to wear perfume. I had a "splash" bottle of Baby Soft that had shimmer in it, and eventually someone gave me a spray bottle. I don't remember wearing it personally, because it smelled either oily (the splash) or plasticy (the spray) on my skin, and I didn't like it. Plus, every girl in 4th, 5th, and 6th grade had their own bottle of Baby Soft, and its scent permeated the air, along with a multitude of Bonne Bell flavored Lip Smackers (my favorite was Cotton Candy). Even back then, I didn't like to smell like "everybody else" so I would sneak drops of my mother's Emeraude every chance I got. I have a vivid memory of sneakily splashing Baby Soft onto the neck of a boy who sat in front of me,in English class, making him disrupt the classroom by asking me if something "smelled funny". All I could do was laugh, and, thankfully, both the teacher and the boy thought my prank was funny. The boy eventually became a professional football player, on a national team, and most likely never again wore Love's Baby Soft.

I don't recall seeing the infamous, sickening ad, "Because Innocence is sexier than you think", until it showed up on the internet a few years ago. I'm sure my mother hadn't seen it, or I'd never have gotten this fragrance! I vaguely remember an ad with a girl and a horse, but I don't recall it being something that would attract pedophiles, like the aforementioned add with a little girl and a teddy bear. A fragrance that's supposed to smell innocent like babies should never, ever be marketed with a child as "sexy". Frankly, that's just warped.

In 2011, Love's Baby Soft smells pretty much exactly as I remember it smelled in 1976. It's a cutesy, innocuous fragrance that could easily be used in diaper cream, baby wash, or baby corn starch.

This is the first review I write about a product ever, but some comments inspired me to share my thoughts.

I just turned 21 and my aunt lovingly gave this to me as a present. I am sure I have smelled this before and I absolutely loved this scent when I was younger. However, I can't explain why, but at my age it doesn't feel natural or appealing to wear it.

I agree that it smells powdery and soft. However, it quite frankly smells like babies. It elicits unappealing images of a vulnerable little girl rather than a playful inner child, if that is what you're looking for.

Actually, my boyfriend was present when I first sprayed it on my wrist and the first thing he said was "that doesn't smell the way a woman should". My thoughts exactly.

P.S.: This really makes me think that my aunt bought this for me on my 21st birthday, the "coming-of-age" from childhood to adulthood, because she did not want me to grow up. I found this to be quite ironic :)

EDIT: I agree with the comment above mine by @Tovah. It's what I was trying to communicate. Actually, this is the commercial I think Tovah was referring to:

youtube.com/watch?v=7TooX-QzbME

I like Baby Soft and at 30 years old I never feel too old or mature to sport this scent. In fact, I feel pretty neutral when I wear it. Sometimes all I want to feel is neutral and comfortable. Baby Soft is just the simple and comforting fragrance that I need sometimes.

Well here's a review from someone who doesn't have a nostalgic connection to this perfume. Sprayed very lightly this is powdery sweet, close to the skin and pleasant. Overspraying causes this burnt plastic effect that shows how inexpensive it is but like I said light fine mist application is nice. It isn't strong which for a sweet scent like this I like. I love this for summer as it is very fresh :]

A nostalgic and comforting scent. I wouldn't wear it now but the 10 year old in me sure would!

I think this was my first perfume. I remember it's soft, sweet as in innocent not fruity scent. I'm not much into powdery scents oh some many years ago, as I'm now 40. But, I think it's a very good scent for a girl's first perfume.

I remember trying this in school when all my friends seemed to be wearing it. Not sure what it was, but there was something in the scent that smelled dirty to me. I don't mean dirty as in naughty but dirty as in unclean, needs to wash kind of way... just this underlying something I couldn't quite place that ended up turning me off. Maybe something in my brain translated it as a "cover up" scent? lol But yeah, no way I could wear this scent now.

I wore this in elementary school...I'm not kidding. I loved it. All the girls wore it. It was the Christmas Gift Set to receive.

Wore this in my early teens and always liked it ... very sweet but not overdone. I would definitely try it again once in a while but feel like I am probably too old for it now ;)

I agree with most reviewers here that this fragrance is definitely a rite of passage from girlhood to womandom, but...and I sincerely apologize to anyone who is offended by this, but this fragrance just smells like eau de child prostitute to me. It's likely that it's due to experience with wearers of the perfume rather than the perfume itself, but I'm really put off of it because of that association.
I know I wore this fragrance often as a 13 y/o, and back then I thought it smelled kind of secretly mature, with the baby powdery, rose-ish scent. Now I smell it and think about all the young women in tacky tasteless outfits who bathe in this scent and I just feel horrified. I guess it's true that scents are really strongly tied to memories.

I buy this for my pre-teen daughters and nieces. Perfect gift and introduction to perfume/cologne.

Still have mine-used up the first one when I was a teen and felt compelled to replace it about 20 years ago, but hardly ever used it but enjoy smelling it now and then. It was a cool concept well executed when it came out and I believe it is an enduring classic in spite of being a "drug store" fragrance. It was and is accessible to teens on a budget and it was soft, innocent and yet made me as a teen and young adult feel sensual and sexy without screaming it. It made me feel confident that if someone was allowed close enough to smell it on me, it would say just enough about me and not shout anything that would make me feel self conscious. Very safe for those young self conscious times. The vanilla component in this is actually of surprisingly better quality than that in most vanilla based fragrances including those of much much higher price. I basing my statements on the original and relatively vintage versions so if it has been reformulated in the last ten years or so, I can not speak to that.

Yep, I had this when it first came out. But, I never really felt comfortable wearing it. It wasn't my fragrance. So I gave the bottle to a friend.

I much preferred Eau de Love, made by the same company that made the Baby Soft. It was a very soft floral fragrance. I think the main note was orange blossom. Alas, it was discontinued in the 80s, but I'm hoarding a small bottle of it in the refrigerator.

I loved this also in my youth!

Very nice if you want to wear fragrance the same day you plan to go to Yoga class! Unoffensive to your fellow Yogi's!

I tried this recently and loved it instantly! A very sophisticated grown-up baby powder. There is something cool, easy and sexy about this. Seems like it would be nice to layer with another fragrance. Lasts very long on me. Very few chemical ingredients listed on the box. Also makes excellent puppy perfume! Spritzed the dog with this, and almost 18 hours later she still smells divine.
On a side note, is it just me, or are the ad pictures for this fragrance (at the top of the page) a little bit creepy? Still a good, inexpensive little fragrance.


edit: Funny how scent will remind you of something forever- I no longer have that puppy(gave her to a friend) but I just cannot wear this perfume anymore because it makes me think of the pup everytime I smell it. Its just not "me" anymore!

this was my first perfume i got as a little girl , so soft and powdery smells just like baby powder :) every here and there i buy myself a small bottle :)

Aside from fooling around with someone's "Roses Roses" cologne as a 5-10 year old, Love's Baby Soft was my first perfume ever. I started wearing it in middle school slightly before I was allowed to wear makeup (I think). I had a set that included an after-bath splash, a bubble bath or body wash, and a lotion. The after-bath splash made my fingertips peel!! High alcohol content, anyone? :) The regular cologne was wonderful--a nice pink scent with baby powder and light florals. I remember the staying power wasn't great, though, and the drydown was kind of strange on me...like the powder wilted somehow. I think I could still get away with wearing this scent today, but I'm busy exploring other perfume pastures. Great memories!

This was my first perfume. I used to love it. It smells just like baby powder. I recently tested this scent again and it is very nostalgic. It reminds me of childhood.

I was very fortunate growing up to have an aunt that worked at my hometown Coty outlet store here in North Carolina. The Coty outlet store is located beside the factory where the products are made and as you drive past the factory, you can smell all of the lovely perfumes in the air!

If you are not familiar, Coty produces Calgon bath products, Rimmel London makeup, and many readily available fragrances such as Jennifer Lopez, Marc Jacobs, Halle Berry, Calvin Klein, Celine Dion, Adidas, Stetson, Vera Wang, Viviene Westwood, Nautica, Jovan, Chopard, and Chloe....just to name a few!

I was lucky to have Love's Baby Soft given to me at the ripe age of 13, among other appropriate fragrances, as a Christmas gift from my aunt. I treasured this soft, powdery fragrance and took it for granted.

Yesterday, as I was flipping through the most recent edition of Allure magazine I came across a $1.00 off coupon for Love's Baby Soft and and was intrigued that it is still so popular! I have decided to use my coupon and go snag a bottle of this youth serum to have for the hot and humid days of upcoming summer in balmy North Carolina.

This perfume was a right of passage.

Who doesn't recall this one? It was the perfect scent for a tween/teen that was fresh, powdery and lasted. It was made for young girls and the price was just as nice.

This was my first purfume when I was about 9 or 10. I hope they still make it when my little girl is old enough.

while i stated in my other review that i still love this one. i also love dana's fresh lemon. i just ordered from amazon, i can't wait to get it. fresh lemon is not mentioned here on fragrantica. i also remember the lemon up shampoo, i always used it. ahhhh, the good ole' days.

My very first "perfume". I didn't even know they made this anymore. A very soft, feminine and powdery scent. Definitely suited to young girls.

I also had the green one. I think it was called "Rain".

I keep this in my desk drawer at work. It's great for freshening up after lunch. Not too girlie. I get lots of compliments on it and most everyone recognizes it from their teens right away!

love this til today. soft, feminine, powdery, not too sweet fragrance. nice for right out of the shower before bed. drys to a pleasing aromatherepy for me. great memories here and still a nice light fragrance.

This is about Love's Baby Soft Rainbforest by Dana.
My skin wears greens and mens scents better.
Love's Baby Soft is nice: light and powdery, Rainforest does have that hint of a powdery undercurrent.If you're planning on getting your daughter/little woman Windsong when she's older, start her on this.

I really like the Love's Rainforest body mist by Dana but it makes me sneeze:(
This is particularly unfortunate because, unlike most perfumes, Love's Rainforest doesn't have a predominantly powdery or perfumey smell on me,I think it even smells a little green.
Rainforest smells to me like Asti or Eiswine, subtley sweet and sparkley.
It also reminds me of a long lost perfume from my teens but, even more so, of a clothing store I used to frequent...maybe The Limited or Express?
Rainforest is a great after shower/pool perfume on the way to a fun warm weather date.
I also like the way it smells in the rain.
Try Loves Rainforest with aloe vera shampoo/body lotion for an interesting,fresh smell.

Smells like baby powder with a mischievous kick. Lasts about 2 hours on my skin. Great in summer time.

I first got this when I was 13 and I still wear it sometimes. It's a very powdery fresh scent, I spray it on before bed quite a bit.

Awe, memories. I wore this stuff out as a tween! I tried a splash at the drugstore recently just to reminisce. Smelled just as good and powdery as I remembered, but could barely detect it just an hour later. Still though, a perfect stocking stiffer for the young girl in your life.

This was one of my very first fumes... Keeping in tradition, I bought it for my daughter for Valentine's day for her first perfume. She loves it! And I still do. I wouldn't wear it now though. There are more grown up versions of this same powerdy feel/scent out there. Love's is good for the tweens! A safe introduction to fragrance.

This one smells so much like spring. Early spring, when the mornings are still cool and the shy lilies of the valley show their faces and give their sweet scent to a world weary of winter. I don't smell baby powder, lavender, roses, or any of the other notes listed. This one smells like pure lily of the valley, just like the ones that grow in my garden. It is sweet, a bit green, and with a moistness at it's center. Lovely and romantic, this would be a good first fragrance for a young girl.

I am a HUGE perfumista. Without a doubt, this is the one I get the most compliments on from men. The exact thing someone said to me on a hot day recently, elbow to elbow at a festival was "who smells like naughty babypowder?" and when I said it might be me, he leaned in and said "that's HOT!"...This is the kind of reaction I've gotten many times. I don;t know that I'd I'd call it a floral though as listed here. I've also read it described as an animalic. I think it's clean, feminine, musky, all at the same time and deep enough to be really, really sexy. My only complaint is it's staying power. It is after all, a very inexpensive scent. But, I've found that when I layer it with the body spray I get a little more mileage. I have also found the version out now of the lotion, body "mist" and body gel are all cheap and yucky. Don't bother with anything but the cologne spray or body spray.

I absolutely love this. Its such a light fragrance that reminds me of baby powder. I always keep a bottle in my purse. It doesn't have as much staying power as I would like it to.

You can pick up on the jasmine and lavender upon first spraying it. I've gotten so many compliments on this one, more so than any of the other fragrances in my wardrobe.

I had this once, and long before that I smelled some that my youngest aunt had. I gotta be a sucker for nostalgia, but I'm sure this scent is now more deeply tied to less savory times. Still might be interesting to try a sample again, just out of morbid fascination of how vividly a scent can put you back there again...

This was the first "perfume" I was allowed to have as a child. I used to love the soft powdery floral scent. It definitely says innocence to me but that's when I wore it. Interesting thing is when I got older I no longer liked powdery or very floral scent.

I had this when I was 12 and 13. It is what it says it is: Baby Soft, which translates into baby powder. It's a nice, soft, inoffensive fragrance, nothing too complicated or in-your-face.