Mustang Blue (for men)

Ford Motors which creates fragrances in cooperation with Estee Lauder-Aramis in June 2008 launches its new blue Mustang. This is the second in the line of thematic fragrances related to Ford's Mustang. Their first fragrance Mustang was launched in June 2007.

The new fragrance, Mustang Blue, is created by Trudi Loren, vice president of corporate fragrance development worldwide for the Estee Lauder Cos. Inc. in cooperation with IFF. This aromatic-fougere features notes of bergamot, lemon, mint and basil in the top, aromatic notes of lavender, geranium, clary sage, clove leaf, cypress, pine, artemisia, cardamom and black pepper in the heart, and cedar leaf, sandalwood, patchouli, musk and hay in the base.

The Mustang Blue collection will come as cologne spray in three sizes, 30ml (1 fl.oz.) at US$20, 50ml (1.7 fl.oz.) for US$25 and 100ml (3.4 fl.oz.) at US$32, and the matching 100ml (3.4 fl.oz.) after shave which will retail at US$25.

The print advertising campaign will start in September in women's, men's and lifestyle magazines. The photos will be shot by George Logan. The campaign will include over 10 million free samples.

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