Emporio Armani Diamonds (for women)
Designer: Giorgio Armani Olfactive Group: Oriental FloralThe face and voice of the perfume is singer and actress Beyonce Knowles, to which this is not the first appearance in ads. Before this, she appeared in Pepsi (with Britney Spears, Pink and Enrique Iglesias in one, and J.Lo and David Beckham in another), L’Oreal, and Tommy Hilfiger's perfumes True Star and True Star Gold ads.
The video and ad are in black and white and Beyonce, together with the bend, sings (and dances, of course) the famous Diamonds are a Girl’s Best Friend, which before her sang Marilyn Monroe in "Gentlemen Prefer Blonds" and Nicole Kidman in musical "Moulin Rouge", in which it was shown as medley with Madonna's Material girl. In the Hilfiger's True Star ad Beyonce was singing the 1970s hit Wishing on a Star of Rose Royce. Emporio Armani Diamonds is a new fragrance and it was introduced in 2007.
Emporio Armani Diamonds Fragrance Reviews:
add review

On first spritz the light citrus notes turn quickly into litchi, iced litchi. It also has a sweet coolness, like when you accidentally breathe in icing sugar. A few minutes later & the raspberry makes an appearance...& then it starts to disappear. Not just the raspberry, but the whole fragrance starts to get lighter & lighter, until it is just the faintest dusting on a fruit merangue next to a vase of lily of the valley.
But just wait... Houdini is about to make his grande reveal!
In a few minutes, the whole fragrance will start to bloom & grow & develop into a a huge sugar-frosted, sparkling bouquet of white & pink flowers - freesia, roses & sherbet fizz! It becomes a very luminous scent with a piercing floral heart - a true, brilliant white light. Perhaps this is a nod to the clarity & sparkle of diamonds?
On me, there is only a trace of the creaminess of vanilla & cedar. The patchouli & vetiver add a delicate white pepperiness to the heady floral mix.
This scent is not to my taste but is tailored well for a younger audience who enjoy sweet, fresh, effervescent, white florals. It lasted a long time on my skin & filled my nostrils when ever I moved.

Base is nice, with remnants of fabulous top on vanilla adorned woods.
I don't like the bottle much, it looks kinda rough and something is not right with it or maybe it's only 3.4 oz bottle like that. I think smaller bottles might be cuter. Sprayer is similar to Angel sprayer and it does spill when you press slowly just a little bit. 1 short spritz would be perfectly, but I too find this perfume not being that loud to be so careful with application.

The notes of raspberry and litchi are very prominent in this fragrance, however they are not strong and overly fruity, instead they are light and sugary, almost like smelling a bag full of sweets.
The scent itself is very refreshing and pretty. In the drydown I sensed some spicyness which I assumed comes from the vetiver note. The combination of sweet fruits blended with the spices has been achieved successfully, producing a scent that is both classy and elegant.
I believe that this fragrance is being marketed to the younger audience, hence the decision in making Beyonce the face of Emporio Armani Diamonds. This scent is very appealing to younger women because it is so sweet and light, however I much prefer Versace Woman's raspberry notes above this fragrance even though I'm within the targeted age range.
I agree to a certain extent that there is something in this fragrance that does smell a little artificial, but that being said, this is not a cheap or nasty smelling perfume.
Emporio Armani Diamonds still mantains the sophistication and excellence of Giorgio Armani scents and the lasting power is quite good.
I don't think I'll be purchasing this fragrance, but I do recommend this scent for any one who enjoys sweet fragrances like Showtime by Kylie Minogue and Can Can by Paris Hilton.



I change my mind a lot with it though, maybe tomorrow I'll love it again!



It is much more sophisticated than fancy, as the litchi ensures that, but on my skin, it smells very strange. I will give it another try just to make sure but as it stands, this is not a winner for me.

This is like a sophisticated, dignified woman who has wealth and respect but who doesn't flash it around. Very nice casual perfume which makes me feel special in any occasion.
I found the bottle little bit difficult. The sprayer spills when you try to use it too gently. Lucky this is not a fragrance you have to dose very carefully. Overdoing this is unlikely.


very common and it doens t say anything to me...it s like an ordinary perfume from the market store where everybody can buy cheap perfumes.

This perfume has a lovely layering of scents...the woody notes start just after the flowey notes have ended but still mixing with each other in a very sweet louminos way!! On my skin it has a lavander smell too that I just love!!





Alas! Another 'fume bites the dust.

It's not really really special or out of ordinary, but it's nice and wearable. I live in the hot weather and it smell terrific!
What I hate about this perfume is the bottle. YSL Baby Doll, Mango Delirium or even Britney's Believe is look more diamond to me than DIAMONDS.

To me Diamonds is all about a laid back, carefree and casual lifestyle. It's perfect for times where you just want to smell pretty, feminine and fuss free.
The bottle and the color of the fragrance go perfectly with the personality of Diamonds. The bottle is faceted and sparkling just like the sparkling floral gourmand held within.

Become a memeber of this online perfume community
Click here its free and easy!
This page contains information, reviews, perfume notes, pictures, new ads, vintage posters and videos about Giorgio Armani Emporio Armani Diamonds fragrance. If you have more information about Giorgio Armani Emporio Armani Diamonds, you can expand it by adding a personal perfume review. Fragrantica has a unique user driven classification system and you may classify Emporio Armani Diamonds by Giorgio Armani. Click on the appropriate options on the fragrance classification form below. Also, you can find links to 3rd party websites/Internet stores, but Fragrantica has no access or control over those websites. We do not make guarantees nor accept responsibility for what you might find as a result of these links, or for any future consequences. User reviews of Emporio Armani Diamonds by Giorgio Armani are representing views of credited authors alone and do not necessary reflect Fragrantica's views.
Please, classify the fragrance. Choose the descriptions which really match this perfume.
Results of voting for perfume Emporio Armani Diamonds - Giorgio Armani:
Based on 78 votes of memebers.





















Jolie Madame
Desperate
Housewives
Forbidden
Fruit
Pretty
Anais Anais
Hidden Fantasy
Premier jour
The
Heart-Catcher
Black Afgano
Burberry Brit
Sheer