Emporio Armani Diamonds (for women)

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Video

Pictures

This perfume was created by Thierry Wasser of Firmenich and the fragrance is classified as gourmand-floral. The top notes are litchi and raspberry, the middle notes – freesia and lily of the valley, and the base are vetiver, cedar wood, patchouli and vanilla. The Emporio Armani PR team says: ' We're using the rose but in a very gourmand way, like a flower that can be eaten'. The perfume will come in 30ml, 50ml and 100ml bottles.

The face and voice of the perfume is singer and actress Beyonce Knowles, to which this is not the first appearance in ads. Before this, she appeared in Pepsi (with Britney Spears, Pink and Enrique Iglesias in one, and J.Lo and David Beckham in another), L’Oreal, and Tommy Hilfiger's perfumes True Star and True Star Gold ads.

The video and ad are in black and white and Beyonce, together with the bend, sings (and dances, of course) the famous Diamonds are a Girl’s Best Friend, which before her sang Marilyn Monroe in "Gentlemen Prefer Blonds" and Nicole Kidman in musical "Moulin Rouge", in which it was shown as medley with Madonna's Material girl. In the Hilfiger's True Star ad Beyonce was singing the 1970s hit Wishing on a Star of Rose Royce.

Fragrance Pyramid

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Fragrance Reviews:

 

wildflower

hidious bottle!

07/03/08 13:53:55

 

Marianne

I agree, it's timeless and very nice.

05/17/08 20:51:17

 

amanda

I would expect something more aquatic for the name diamonds, i have never smelled diamonds though. Anyway I like its a modern scent, but ageless. i can imagine women of any age wearing this. Its a big deal from emporio armani. again:)

05/17/08 20:37:39

 

Aiona

I liked this scent in a magazine strip, and so I went to the store to smell it on myself. The lady behind the counter ended up spraying it on a card, instead. And as I was hoping to try some others on my skin, I did not protest. I liked it well enough -- flower and fruity. I could smell the raspberries. I could imagine my younger cousins (< 25 yrs) wearing this scent. But, as I hopped into the car with my husband, it wasn't even one minute, before he said, "What is that HORRIBLE SMELL?"

Alas! Another 'fume bites the dust.

04/27/08 02:31:08

 

takemyhusbandplz

This is a very pretty floral gourmand. On me it is creamy amber, raspberry, vanilla and a beautiful ceder note. This is light-hearted, young and seems playful and foxy. Even tho, it's not boring at all and the notes are well-balenced. It isn't cheap smelling at all. The lasting power is quite good too.

To me Diamonds is all about a laid back, carefree and casual lifestyle. It's perfect for times where you just want to smell pretty, feminine and fuss free.

The bottle and the color of the fragrance go perfectly with the personality of Diamonds. The bottle is faceted and sparkling just like the sparkling floral gourmand held within.

02/06/08 17:14:02

 

Aeternitas

Lovely scent, I also have to agree that Diamonds is the perfect name for this perfume. It has a sweet, feathery innocence to it at first, and then comes that nice sparkle once it settles. Not like anything else I have smelled.

01/06/08 16:12:25

 

pimpnazt

"Like a flower that can be eaten" -- probably exactly what it smells like. Although, the problem is -- you wouldn't prefer to eat a rose, would you? There is something artificial about it. And I haven't figured exactly what it is I don't like, but I don't like it.

11/11/07 23:13:16

 

Chaosnmotion

My husband loves this... it was the first we sampled and he said it was the one. It is a lot lighter than I anticipated... to me diamonds is a very appropriate name... it is light but has a sparkle to it. I definetly caught a hint of the vanilla and raspberry... I described it as a light, clean woodsy scent with a light floral overtone...

11/01/07 13:54:20