Red for Men by Giorgio Beverly Hills
For: men Designer: Giorgio Beverly Hills Olfactive Group: LeatherRed for Men Fragrance Reviews:
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Immediately I was struck with how unusual this is, but in a good way. Red is an appropriate name and colour for this fragrance, it is really ‘hot’. At first the notes were almost disconcerting: there were the rich culinary herbs and the sweetness of citrus but also there was a sweet pungent note, which was familiar, but which I could not quite identify.
When I get a new fragrance I often see if I can list the notes before checking the listing on Fragrantica, to see how close I can get. The unidentified note was similar in some way to the sweet smell of mastic resin I have used in oil painting, but it wasn’t exactly the same. I knew I had recently smelled this note, or at least something very much like it. So I checked Fragrantica. The note was artemisia (wormwood). Aha…
I had a lot of very direct experience with this note. About two weeks ago my wife sent me an SMS at work alarmed because she had seen a dugite (very poisonous Australian snake) crawl across the path to our door and disappear behind our overgrown wormwood plant. When I got home, it was my job to cut the plant back so that we could easily see underneath it. It was hot work. To be extra careful that I did not get bitten by the snake, I used a long handled spade to chop at the bush, that way my hands could stay a long way from it. That is not a very easy way to cut a plant back and so the smell of crushed powdery Wormwood leaves filled the air. My hay fever played up really bad that night! Never saw the snake.
In this fragrance the sweet pungency of the artemisia is modified by the basil. By itself the Artemisia is really aromatic, but in a way good only for keeping moths away. The other herbs add dimension to the herbaceous aspect of the artemisia and the bergamot adds dimension to the sweet aspect. The multi-noted floral middle adds yet another layer of complexity and underpins the initial herbaceous blast. The herbal notes continue to last through the middle of this fragrance’s life. After about two hours it is still potent, though softer as the floral notes take the edge off the waning herbs. None of the base notes particularly stand out, they are a mixed bag, but are predominantly woody (I would call this a woody aromatic fragrance).
This lasts over four hours on me. It is no simple fragrance: the floral and herbal notes as well as the woody/mossy base notes mean that this smells very natural and rather than fading very quickly it retains its character through out its evolution. This is a truly wonderful, unmistakably masculine fragrance.

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