Givenchy Play (for men)

Givenchy will launch their new fragrance for men in September 2008 and it will be advertised by pop star Justin Timberlake.

The modern and contemporary perfume named Play will be presented in a bottle shaped like an MP3 player. It will be made of milky glass, with cafalonium frame and rubber button to press.

This fragrancy creation Givenchy Play is a work of perfumers Emilie+Coppermann and Lucas Sieuzac (Symrise), under direction of Françoise Donche, the perfume nose of the house of Givenchy.

The perfume in EDT concentration is created of notes of bitter orange, grapefruit, black pepper and patchouli. It will be available as 50 and 100 ml EDT.

Several commercials will accompany this perfume. They were made in black and white, by Tom Munro. Givenchy Play is a new fragrance and it was introduced in 2008. The noses behind this fragrance are Emilie Coppermann and Lucas Sieuzak.