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The prestigious Italian fashion house of Gucci launches a new collection of fragrances under the creative director of Frida Giannini. It comes out in May 2012 named Flora by Gucci Garden Collection. The collection includes five most important blossoms outlined on the legendary Gucci scarf designed by Vittorio Accornero for Princess Grace of Monaco. These five new editions are: Glorious Mandarin, Gracious Tuberose, Gorgeous Gardenia, Glamorous Magnolia and Generous Violet.
“It’s a sort of bouquet of scents,” said Giannini for wwd, “So Gorgeous Gardenia because I wanted to underline the gorgeously feminine side of this fragrance. Glorious Mandarin because there’s a sort of euphoria in mandarin, since it’s such a sparkly fruit.”
In the process of making these fragrances, it was very important to distinguish them from one another. The idea is that each fragrance should reflect a facet of the same woman. The fragrances come in elongated hexagonal shaped bottles with transparent rather than gold stoppers.
The face of the advertising campaign is Abbey Lee Kershaw, shot by Solve Sundsbø. The fragrances are available as 50 and 100 ml Eau de Toilette, except mandarin and violet one that will be available exclusively at Gucci flag stores as 100 ml Eau de Toilette.
Top Notes
Middle Notes
Base Notes
I agree with LadiesRed... I smell melon! It starts melon... then changes to a little greener and sharper... then changes again to melon on my skin... I'm wondering if this is going to end up being another Chance eau Tendre/Daisy eau so Fresh incarnation? As it develops I'll update this post...
A rich tropical perfume? I could smell melon some how,
and yet it is unlisted.
I do like.
Very green and fruity-floral
Quite liked it on paper, but didn't work out as well on my skin. Didnt last long either.
Disappointing - rather weak and wan. The magnolias are wet and sad. Banal scent with of course no staying power. What a waste of a rather nice bottle. This whole series is a tired exercise in marketing and presentation over substance. Perfume for people who don't actually like perfume but like to put a pretty bottle on the dresser.
Ok, at first I loved this... now... I don't know. It does smell pretty generic. It's fruity/floral, but something about it makes me think it would be better for "mature" women. It's not really a youthful fruity/floral... it's more clean and soft and unobtrusive. I don't know... I like it, but I don't think it's worth the exorbitant price. Gucci II is better.
Awful. Generic fruity floral, no true Magnolia to speak of. Smelled like a diluted, watery, powdered drink.
I give it a try today and,it quite impressing.floral and fresh,airy and greeny.you can still smell original Floral in this bottle...magnolia is obvious,but the whole blend is nice to be wear on hot summer day...
Sillage is good,longevity is acceptable. But i don't own a bottle because it dont have what i'm looking for...
As one review states, this is not ALL about the magnolia blossom, meaning, it certainly is not a soliflore.
Like most of you, I was really looking foreward to this one based on the idea that it would be magnolia blossom dominant, yet I must say, I am not disappointed.
Glamorous Magnolia is actually rather complex.(And glamorous? OH YES!)
The opening (for me anyway,) starts off with a generous burst of sparkly citrus along with heady, green, stemy magnolia blossom. As the magnolia blossom mellows, you start to get subtle whiffs of freesia and peony, with the magnolia blossom lingering somehow very illusively throughuot the life of the fragrance, and the green note staying crisp, clear and ever present from start to finish.
The citrus note becomes less intense and the fragrance gradually becomes more powdery as the dry down progresses.
In the end, what you are left with, is an elegant, powdery soft, yet still very green bouquet.
No, this is not a magnolia blossom soliflore. What it is, is an elegant, intensely green and might I say, gorgeous summer floral.
Yup! not a whole lot of magnolia, but some airy fresh freesia, and what hit me was zesty juicy watermelon-and-ginger.
I could wish that Juicy Couture had gone more in this direction. For my money it's better value than JC because it lasts pretty well and it has more personality. Not attitude exactly, just an original breezy melony/musk piquancy. It's more twenties than teens, but very youthful and carefree.
I like it better than the tuberose. I like it, period.
THIS IS THE TOP NOTES OF gucci flora fragrance...nice but didnt care for a just shampooed hair type smell. lol!
I have been looking forward to testing this and was disappointed! Where is the magnolia? It it this shy? It appears for a few minutes in the opening and then this fragrance turns into a full on citrus twist, with green notes and a slight sweetness at the base. Not bad, but for a fragrance entitled 'Glamourous Magnolia' I wanted a floral fragrance.
Spritzed this on a card and as soon as it got to my nose it hit me. BEYONCE PULSE! This smells of the cirtus gourmandish power that Beyonce Has at the top notes. It's very energetic and sweet and it gives you that energetic, electric feel that Beyonce Pulse gives you at first spray. Like this very much! I might get the body lotion since Pulse's lotion has glitter and I'll layer the two :p
Definitely my favorite of the 3 I smelled! SO refreshingly sweet! Delicious! I will most definitely be adding Magnolia to my fragrance collection. It smells like something but I can't put my finger on it. Oh well. I want it so that's all that matters. : )
4/8/12 Update: I got me the 3.3 oz bottle, brand new and sealed, on ebay for 36 bucks! SO AWESOME! Now I need the Gardenia. : )
find it yesterday .smell is amazing ,sweet,fresh mmm.need save money for it .perfect for spring
2012
I've just picked up this perfume and absolutely adore it after wearing it for an afternoon... On me it is initially quite sweet, green and fresh. Zing my mind goes - racing after happy memories! After a while it developes to a somewhat musky rose smell. Mmmmm... a little bit naughty. All the while Magnolia ties the bouquet together. This is on my skin and how I perceive it. Lovely layers. To me this is a 'young at heart' yet grown up delicacy. A green Macaroon! Perfect for spring/summer 2012 and absolutely wearable in the office as well as on weekends. Very happy I sought it out - all thanks to some research on this website! :)
It seems that with the Garden collection Gucci decided to make variations of the most popular womens fragrances on the market. Gorgeous Magnolia is close to Armani Acqua di Gioia, both are citrucy tropical aquatics with a sugary dry down. Of course, it is not about magnolia flower.
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