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Forever Now Gucci for women and men

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main accords

fresh spicy

woody

aromatic

citrus

patchouli

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Forever Now, an exclusive fragrance for men and women from the house of Gucci, is launched in January 2013 as a tribute to the museum Gucci Museo in Florence and as a reminder of the Florentine roots of this luxury brand. The scent, rich, intense and sophisticated, evokes the brand's history and its modernity. Guccio Gucci opened his first shop in Florence in 1921, and in 2011 the Gucci Museo was opened at Piazza della Signoria.

The brand’s creative director Frida Giannini and perfumer Lorenzo Villoresi worked together on the fragrance. Giannini said: „Just as the Gucci Museo represents the remarkable narrative behind our iconic products and motifs, so this new fragrance subtly conveys the elegance and sophistication of our roots."

The opening of the composition is inspired by green gardens of Tuscany and is made of bergamot, mandarin, lavender and black pepper notes. Gucci heritage is captured by smooth leather and floral heart, where the rare Florentine iris finds its place. There are also Moroccan and Bulgarian rose, jasmine from Grasse and exotic ylang-ylang. The base accords are vetiver, patchouli, precious woods, amber and musk.

Gucci Museo Forever Now is available as 100 ml Eau de Parfum at the price of 170 Euros.

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Forever Now Fragrance Reviews

Rebelyell

I haven't bought a new Gucci fragrance for 'forever', so how apt one came along. I'm not even going to talk about the awfulness of celeb endorsed recent efforts, even the sales staff never liked them.

A great fragrance for warmth and savoury sexiness.

A lot of patchouli on impact, black pepper defiantly in the dry down, but in all, clean, (dark)green, non-animistic way. I still have an original Gucci Pour Homme and this has a similar enveloping earthiness (although no so intense/incense)

Gucci's original formula 1966 Flora fragrance is coming back soon, so I'm looking forward to that too.

Mar
16
2013

DemonHead

This is a winner. I found the opening citrus/black pepper prominent, followed by hushed florals and nutmeg-sweet spices. A napped suede/leather note emerges and mingles with a dry iris accord... the somewhat diaphanous opening suddenly becomes thicker and more opaque. In warm weather, it turns *densely* powdery / soapy on skin - but in the most magnificent way. The spicy accords recede, leaving me with a crisp, mildly floral, slightly woody lather. Arguably the best Gucci offering since Tom Ford was at the helm.

Feb
19
2013

onebadbaby

This is just an update. I love the sound of this, so in failing to find anyone who has smelled it, I contacted Gucci for information. They were unable to send me a sample, they couldn't tell me anywhere I could get a sample, and they couldn't tell me which UK stores stock it! Their only advice was to go on their website to find all the store telephone number and ring each store directly. They are the most unhelpful company I have had the pleasure of dealing with, so I just don't think I will bother with it.

Feb
07
2013

onebadbaby

I am hoping this is similar to the original Gucci eau d'parfum which is dis-continued. The notes seem similar. Somebody must have tried by now!

Jan
28
2013

sameh

The bottle looks elegant as well as the notes , defiantly wanna try it out !

Jan
14
2013

Sultan

I hope this one will not smell like a Lenor fabric conditioner. Sounds very promising.

Jan
12
2013

bammo_kun

The bottle looks classy and interesting notes too...

Jan
10
2013

Arbre Amer

Lorenzo Villoresi? This sounds sooo promising. I doubt it will have broad distribution though

Jan
10
2013

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Forever Now by Gucci 3.14 out of 5 based on 9 ratings and 8 user reviews

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