Boss Pure Hugo Boss for men

The idea is nice, the scent however, lacks character and is far too subtle. I enjoy floral notes and keep an eye out for interesting accords that work well in masculine compositions, but this isn't one of them. Essentially this smells like water; a literal aquatic, but little else. The drydown is slightly like that of EL Pleasures(M) but so soft it is barely detectable.

Once it settles down, this is a sweet watery fragrance with a strong presence of hyacinth, no doubt. I find Hugo Boss Pure to be a very floral and quite femme. Nothing is woody here. It could have been labeled as unisex. It also manage to stay relatively expensive despite the lack of popularity. A no for me. Too much of the figgy green floral. And for the record, I have nothing against this beautiful flower. I am just not a fan of its scent.

If water has a fragrance...it is Hugo Boss Pure

A lovely zingy citrus start with sweet juicy fig in the mix. A light floral running through in the dry down but not too feminine. Nice dry woods and light soapy finish. This is ideal for warmer weather and leaves you with a shower fresh feel. Increadibly clean fragrance which could be a unisex scent. I get a pretty decent 4 hours from this before another application is required. Have received compliments on how fresh I smell when I use this.
7.5/10

longtivity 6/10
smell very good 8/10
summer perfume

I got this today I love it it smells.... dare I say pure. Love it

I got this Cologne as a gift from my sister in law and I happen to like it very much. It has a citrus, woody, fresh type of scent that is very intriguing. Not the best from Hugo or even better than Energise but very good.

love the fresh, and woody aromas ...
use it well!

Reminds me so much of Royall Mandarin by Royall Lyme Bermuda!!! It is only vaguely different with an insinuation of wet grass.

Lean, uncomplicated, fresh and above all clean and ideal for summer days. I usually avoid anything vaguely 'blue' and/or 'aqua' due to my inbuilt prejudices where such things are concerned in the fragrance world. However, something about this citrus/floral/woods mix just felt right. This is very much the exception in my fragrance canon. But everyone needs the equivalent of a fresh,plain white shirt from time to time - this is mine!

It's cute .. but .. nothing specail
in few words
it's a fresh summer perfume
so
just imagen the limon

Finally i got it!!! I've been wanting this for years.... This is actually what i want!!! It's PURE!!!!!!

File under 'anonymous, aquatic scent' with all the others.

A synthetic version of Aqva Marine. It's nice and boring at the same time. Can be considered as an unisex fragrance. Not very long lasting. There are cheaper fragrances that smells similar and more long lasting.

Starts as a synthetic, citrusy, washing liquid smell, stays that way for too long.
Reminds me of many many handsoaps.

This is one of my signature fragrances, and definitely one that I reach for every single week. I wear it year round and for all situations. If you are looking for a fresh, clean scent, this is IT. To me, this scent embodies the essence of "clean". It is very reminiscent of a soap or detergent type fragrance. I don't really get much in the way of the citrus notes with Boss Pure, but what I get is a super fresh linen/cotton type scent that almost smells like pure air or oxygen (if there is such a smell). It is definitely ozonic and synthetic in nature though, so if that bothers you, then you will not like this scent. But if you love those super clean, detergenty type scents, then this is the epitome of that. (in fact the ozonic "air" notes are almost enough to burn a bit in your nose and throat if you inhale too much, too deeply). I know that will turn some off, but I LOVE it and it just feels so refreshing and "clean" to me. If you enjoy these types of scents, like I do, I highly recommend Boss Pure. It's probably my most used, and most versatile fragrance.

Also, I find the logevity and projection to be pretty good for an aquatic/fresh scent. (prob. a 7 out of 10 on longevity and on par with something like Acqu Di Gio, just not nearly as fruity).

As far as similar fragrances, this reminds me of my bottle of Davidoff Echo in a way. Same kind of super fresh, clean, linen scent; except without the pepper note that Davidoff Echo has in the background. (and it has better longevity).

Boss Pure is definitely near the top of my essential scents though. In fact, if I were limited to only one fragrance for life, it would probably be a toss up between this and ADG for me.

another massterpiece from hugo boss.

I get so many compliments with this one, one girl even decided to follow me around a local store just because of it!! I love it, its fresh, its not dark or damp in anyway. its like a light breeze of fresh water. This is an excellent choice if your looking at Aquatic/Ocean type

I wear this one, I love the water scent, but the lemon and orange scents are a bit too sharp for me, too "citrus-y". But I agree, the smell doesn't last long, it really sucks. I wonder why...?

A nice summerscent. It starts with nice fruity citrusnotes that dries down to abit softer flowery nots after a while. I completly agree with those that findes it abit chemical and synthetic wich is a minus but I dont agree that the scent i shortlasting. I,m sad to hear that so many of you get such a short lastingtime of the smell. On me its there from the morning when I leave for work until I get home in the evening. Ofcorse its not as potent as when I apply it but it is stil a nice smelling "shadow" of it left. Maybe I,m blessed with a good bodychemistry for Boss Pure.

After a year of sampling and buying new fragrances I am doing re-review.

Boss Pure is generic boring fragrance without character. It smells actually nice right from bottle and opening is good. Too bad that it lasts maybe 10 minutes, then all freshnes is gone, and it become synthethic sweet flower mess. In an hour or two it goes into close to skin mode and then completely disappear. I dont recommend it to anyone and I am glad that I am done with sample vial.

it reminds me of Bvlgari Aqua Marine and Swiss Army Altitude. fresh ozonic smell. i wish it can last longer. well, i will stick to Altitude which has better longevity on me.

This is my favorite scent from the HUGO house. It is very simple, fresh and comforting. It's unusually mild compare to other HUGO scents which makes it good for daily use. I love the after the shower scent of this cologne, clean and inspiring. This is totally different from Aqua Di Gio and Calvin Klein Truth as others mentioned. Try it and feel the difference.

This one is a blatant imitation of Calvin Klein's "Truth". The design of the bottle and even the colour of the eau are remarkably similar - and, above all, the smell itself.

How cheap, how uninspiring - and how "untrue", so to speak...

iam a critic when it come to this one. Initially the citrus smell is strong but it fades away gradually. Doesn't last long. May be its not ideal for my skin type.

My father bought this for me. I'm not a big fan of Hugo Boss perfume anyway. He want me to try something that smell fresh that have the ozonic style. After a first spray, I understand why some people say it have that smell of Acqua Di Gio. True there is a hint. But not completely the same. It open with a fresh citrusy smell, then moving on to a more clean and fresh. Not that bad. But not outstanding. Good longevity around 7 hours.

applied 7:30 in the morning and now 19:00 still smell it.
so it has a great longevity!
"another aqua di gio wannabe"'? it doesnt remind in any way on aqua di gio. so i dont understand where u get that opinion from.
anyways im still loving this fragrance.
i think best for spring and summer but u can also apply whenever u want.

I don't know why Hugo Boss releases so many fragrances that evoke Water. Elements Aqua is such a good aquatic, that it would not require a sequel. Hugo Element, Boss Pure, these are designed for the only reason of $$$$. And sadly, they are very expensive considering the content. To me, this smells like a less metallic version of Echo- Davidoff.

nice scent hugo boss tends to make really good colognes

This is the first Hugo Boss fragrance I try, immediately after I tried it, I like it very much, it smell fresh, real fresh, feeling just like after taking a bath! It then dried down to very nice woody smell, it last more than 4 hours on me, nice!

I will give 7/10, the freshiest fragrance in woody aquatic!

Updates: It may appear a bit sour if you over applied, in a hot sunny day, this is really a great one to wear to beat the heat yet cooling and refreshing!

I cant blame others if the lasting power of this scent does not satisfy them.. Maybe the suited "TYPE" of fragrance for them is "ELIXIR or PARFUMS". Boss Pure and other line of men from Hugo Boss are all EDTS.. and EDTS are not meant to last all day long.. you just need to reapply whenever you feel the scent has gone away....

wow the comercial really embodies the concept of this fragrance! it's a light fresh scent that goes in the direction of bulgari aqua or aqua di gio from armani. it's that kind of scent that you sense on some passenger on the street and makes you wanna follow just to keep enhaling it. it feels to me that it makes me breathe more easely. it's weird but it really has that effect on me. suitable for sporty cool guys but also for trendy ones. what does it matter if it's common or not when it has that much of an impact on the opposite sex, isn't that one of the reasons we use fragrances? anyway a guy could never go wrong with this one in my oppinion. men should use more often these light aromas instead of the heavy ones which don't allow you to sense anything else around you. a well done fresh aquatic. beautyfull

Pleasant, but not a real stand-out fragrance. I'll use it until it is gone and not replace it.

Another Acqua di Gio wannabe! Been there, done that, seen better! Blah!

not my choice in fragance, very rough..strong weird aquatic, too synthetic .. you can find other options in the "fresh" family...

I expected more, this remind me something cleaning spray for WC's!

I could say that I am disappointed by this new fragrance but the truth is that I would not expect very much from any Hugo Boss fragrance, they are all o.k but non of them has anything special. This one is perfectly o.k for the mass, everybody is going to buy it and wear for the next few months and then it will be forgotten...

I actually enjoy the smell of this cologne a lot. It smells very much like citrus and soap. Doesn't have great lasting power though.

What a shame, really. I like the smell of the cologne on me after it settles in 15 or 20 minutes. Sadly, after maybe 2 hours, it has really weakened and is not much to talk about. 3 1/2 hours and it's gone. It was a nice try by Hugo Boss, if they could keep the fragrance but get about 3 more hours life out of it, I think it would be a very good cologne. Too bad....

It's so mild! The fig suceeded in making it smell clean. can actually be a unisex scent because there is nothing feminine or overtly masculine about this. It just smells clean like a soap and water variety. Not a strong citrus.

I just tried this one, really clean and fresh, its openning notes are not very sharp. good choice for summer!

Maybe not original but i love the scent its fresh a little creamy and woody.
definetly very good for summer.

I find this one rather boring-it isn't different to the usual hugo fragrances that seem very similar to me.