
Online shops offers:
BeautyEncounter.com 1 product for 142.00 USD
View products...
Designers » I-K » Jo Malone Floral « Groups

Online shops offers:
BeautyEncounter.com 1 product for 142.00 USD
View products...
Jo Malone announced a new collection of limited fragrances named London Blooms, coming out in March 2012. London Blooms collection was inspired by the art of botanical gardening and beautiful English lawns. The collection presents three fragrances signed by Christine Nagel: Peony & Moss, White Lilac & Rhubarb and Iris & Lady Moore. Their floral compositions are created with the aim to provoke feelings of happiness, romance and good mood.
White Lilac & Rhubarb is a feminine and romantic fragrance composed of notes of rhubarb, white lilac, rose and heliotrope.
Bottles and packaging of the collection are decorated with floral illustration of vintage vibe. The fragrances are available as colognes in bottles of 100 ml.
This is a fresh, optimistic, sweet lilac... it makes you want to jump for joy :)
Not a simple fragrance, has quite a bit of nuance, both contemporary and old-fashioned, an intriguing mix... sort of like a modern take on an old-fashioned staple, that is bright and cheerful, but references its Victorian past. Lovely!
Thank you Liz Ann for the generous decant!
I love the smell of lilacs and this really takes me to the lovely bushes in full bloom. It also makes me realize that perfumes can be too realistic. I want to smell like a lilac bush, only more sophisticated and interesting.
I don't detect any rhubarb, but I think it would have been lovely if it had been more prominent and tempered the sweetness of the lilacs.
The drydown is not very interesting. It just kind of fades into a soft, white musk.
So, contrary to my predictions, this is not a FB-purchase for me. It is not bad, just a bit bland, but very true to the flower after which it is named.
I love this perfume I just purchased it and smell it on my hand, because I tested it in the store and fell in looove! The initial spray is earthy and then the lilac kicks in and the Rhubarb gives it a boozy background, which I'm not super keen on, but it helps hold on to the lilac, which I love! This perfume is best worn in the summer, for some reason the sun truly brings out the beauty in this. Sun and air really does help develop the fragrance. From experience wearing it during really humid cold rainy days causes it to be really boozy...
Edit - I've been wearing it more often that it is warmer out and it smells stunning, even my boyfriend commented on how good I smelled and he never mentions it with my other fragrances :)
I agree that this is an accurate lilac. I do love lilac, but I am a bit disappointed that the rhubarb is not more noticeable. It's a beautiful perfume, but not too original. Very good if you are a huge lilac fan. It feels like you are standing right next to a lilac bush on a warm day.
On me this fragrance lasts quite a long time - maybe 5 or 6 hours. But, most Jo Malone perfumes last on me for some reason.
Hyper-romantic and pretty, I agree that this is one of the truest lilacs on the market. A little more rhubarb would be welcome as a counter-point, but as I am a lilac fiend that is more of a nit than a complaint.
My one complaint, which is mentioned here with this scent and with other Malone scents, is that its longevity is poor. VERY poor. I spritz it on - Oh,ok, I DOUSE myself with it, lol - before I head out the door to work, and it's gone by 9:30 or 10:00 o'clock. Too sad as it really is a refined and lovely fragrance.
I agree with the comments about the realistic white lilac top note. When you first spray it on BAM- Perfect, dripping white lilac, just after, BAM- green tartness, and yes, I can visualize the rhubarb! Brilliant opening to experience a spring/summer feeling. Then it warms up to a sunny, rosey floral and stays there. I don't care for the dry-down.
I comented on my review for Iris & Lady Moore cologne that all three scents in the London Blooms collection seem to be all about the top notes, which is too bad.
This is the truest lilac in a fragrance that I have ever encountered. If you close your eyes, you can imagine yourself standing beside a lilac bush. The rhubarb takes a back seat here. My only complaint however is the longevity. The fragrance lasted at most thirty minutes. Not so much as a trace left. Some bath and body sprays outlast this. For such a beautiful true fragrance, it's a shame it doesn't last because you really want it to. If you can or don't mind reaplying repeatedly, this could be the one. Spring is in the air!
I used to work at a convent school that had an enormous lilac hedge. I love the smell of lilacs, but this was just too realistic for me. I kept thinking that I was going to sneeze as if there was a huge bunch of lilacs there. Mind you, my nose wasn't itchy, it was more like a Pavlovian response. There are lilacs here...next step sneeze. Bizarre sensation.
I wish there were more Rhubarb. It was there and it was more noticible as time went on.
Such pretty bottles!!!
Become a member of this online perfume community and you will be able to add your own reviews.

This page contains information, reviews, perfume notes, pictures, new ads, vintage posters and videos about Jo Malone White Lilac & Rhubarb fragrance but we do not warrant the accuracy of information. If you have more information about Jo Malone White Lilac & Rhubarb, you can expand it by adding a personal perfume review. Fragrantica has a unique user-driven classification system and you may classify White Lilac & Rhubarb by Jo Malone. Click on the appropriate options on the fragrance classification form below the perfume picture. Also, you can find links to 3rd party websites/Internet stores, but Fragrantica has no access or control over those websites. We do not make guarantees nor accept responsibility for what you might find as a result of these links, or for any future consequences including but not limited to money loss. User reviews of White Lilac & Rhubarb by Jo Malone represent the views of the credited authors alone and do not reflect Fragrantica's views.
Popular brands and perfumes: