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A new, limited perfume collection for summer by the house of Joop! has been announced. It aims at men, and includes three perfumes: Joop! Homme Electric Heat, Joop! Jump Electric Heat and Joop! Go Electric Heat. The collection is announcing hot, irresistible and passionate compositions for the next summer season of 2009.
Joop! Jump Electric Heat includes accords of bitter orange, cardamom, Indonesian patchouli and vodka aromas. This provocative elixir will intrigue you with its composition.
All three flacons can be found on the market from March 2009 and they are available as100ml EDT.
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I understand this is already the fourth version of Jump in five years. But I don't understand why Joop! started to recycle their fragrances in the first place.
Of course it's almost certainly because poeple buy them. But when did this inflationary process start? Me, I'm happy with the original Jump, and I don't see a point in releasing a new version every season from now on.
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