Emporio Armani Diamonds (for women)
Designer: Giorgio Armani Olfactive Group: Oriental Floral
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This perfume was created by Thierry Wasser of Firmenich and the fragrance is classified as gourmand-floral. The top notes are litchi and raspberry, the middle notes – freesia and lily of the valley, and the base are vetiver, cedar wood, patchouli and vanilla. The Emporio Armani PR team says: ' We're using the rose but in a very gourmand way, like a flower that can be eaten'. The perfume will come in 30ml, 50ml and 100ml bottles.
The face and voice of the perfume is singer and actress Beyonce Knowles, to which this is not the first appearance in ads. Before this, she appeared in Pepsi (with Britney Spears, Pink and Enrique Iglesias in one, and J.Lo and David Beckham in another), L’Oreal, and Tommy Hilfiger's perfumes True Star and True Star Gold ads.
The video and ad are in black and white and Beyonce, together with the bend, sings (and dances, of course) the famous Diamonds are a Girl’s Best Friend, which before her sang Marilyn Monroe in "Gentlemen Prefer Blonds" and Nicole Kidman in musical "Moulin Rouge", in which it was shown as medley with Madonna's Material girl. In the Hilfiger's True Star ad Beyonce was singing the 1970s hit Wishing on a Star of Rose Royce. Emporio Armani Diamonds is a new fragrance and it was introduced in 2007.
Fragrance Notes
top notes
Fragrance Reviews:
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I did initially really like this one. But then the more I wore it, the more it seemed to just "be"- just a nice inoffensive scent. I ended up swopping it with a friend for another perfume...
I change my mind a lot with it though, maybe tomorrow I'll love it again!
I change my mind a lot with it though, maybe tomorrow I'll love it again!
01/08/09 01:27:19
I didnt like it. I had to wait a long time before it smelled better and since salesladies were using it too, I decided not to buy.
01/07/09 21:50:27
Again, just delicious! Raspberry is sweet and juicy, just enough patchouli and amber to not be heavy (barely noticable) Cedar and vanilla make it yummy and light. It smells like a angel food cake just out of the oven with raspberry jam drizzled over the top and maybe a scoop of vanilla ice cream on the side. I gotta have it!!!
01/07/09 03:32:29
I Think its just the same as paco Robanes Ultraviolet... can' see any difference
12/11/08 21:46:52
I guess I have weird skin, because I don't smell raspberries at all. I get sort of an aquatic/Oriental mixture from this scent - fresh and clean with a bite. I can really smell the woods, which is a good thing for me - I like woods. I like it and my husband likes it on me, so it's all good.
12/11/08 20:07:33
I tried it today, and while I love rasberry and Vetiver, there is something odd about the mixture with the patchoulli and amber. It smells very unique for lack of a nicer term, and I have to say that the verdict is still out on this one.
It is much more sophisticated than fancy, as the litchi ensures that, but on my skin, it smells very strange. I will give it another try just to make sure but as it stands, this is not a winner for me.
It is much more sophisticated than fancy, as the litchi ensures that, but on my skin, it smells very strange. I will give it another try just to make sure but as it stands, this is not a winner for me.
12/07/08 17:13:27
I had very different expectations about this perfume before I tried it. Even it was not so striking I hoped it to be, I found it very pleasant. Raspberry and lily of the valley are very noticeable, woody notes soften it down.
This is like a sophisticated, dignified woman who has wealth and respect but who doesn't flash it around. Very nice casual perfume which makes me feel special in any occasion.
I found the bottle little bit difficult. The sprayer spills when you try to use it too gently. Lucky this is not a fragrance you have to dose very carefully. Overdoing this is unlikely.
This is like a sophisticated, dignified woman who has wealth and respect but who doesn't flash it around. Very nice casual perfume which makes me feel special in any occasion.
I found the bottle little bit difficult. The sprayer spills when you try to use it too gently. Lucky this is not a fragrance you have to dose very carefully. Overdoing this is unlikely.
11/20/08 10:10:25
It's common, but comfy. I liked to have it on my jacket ;)I think I'm going to have it
11/17/08 16:44:20
m..i donno what to say..i tried this one in a shop.i cannt say i was overwhelemed..it`s..i donno..regular, somehow sweet like a bubblegum..armani has better ones: like EMPORIO PER LEI
11/17/08 13:45:12
MMM Like strawberries and cream. This scent is really nice but It doesn't smell like an oriental floral to me. More Fruity than floral and the staying power isn't to great but I still love it! after all, diamonds are a girls best friend :)
11/15/08 17:15:17
i don t like it at all!!
very common and it doens t say anything to me...it s like an ordinary perfume from the market store where everybody can buy cheap perfumes.
very common and it doens t say anything to me...it s like an ordinary perfume from the market store where everybody can buy cheap perfumes.
11/09/08 17:25:17
I don't find it oriental floral at all, but rather floral-fruity because of the opening wich is very gourmand I can almost reach out an pick the juicy raspeberry!
This perfume has a lovely layering of scents...the woody notes start just after the flowey notes have ended but still mixing with each other in a very sweet louminos way!! On my skin it has a lavander smell too that I just love!!
This perfume has a lovely layering of scents...the woody notes start just after the flowey notes have ended but still mixing with each other in a very sweet louminos way!! On my skin it has a lavander smell too that I just love!!
11/09/08 16:55:56
My favourite fruit is raspberry, so I like this fragrance. But not just beause of the raspberry, so warm, delicious, sexy fragrance. Not too long lasting, so it's the reason of not buying it.
10/11/08 23:16:21
this is the most unsuccessful perfume from armani brand.mr armani could't obtain profit from diamonds perfume and it couldn't satisfy brands great expectations.
09/26/08 20:21:17
I like this perfume, is so classy and sweet. Not a strong sweet, and i do agree in the fact that is very feminine. Will try to have this one :0)
09/03/08 00:31:21
It is so strange, no red fruits neither flowers on me... totally aquatic, but a very nice one, probably the best. I like it!
08/13/08 22:25:30
You might try sampling Femme de Montblanc, but it might be sweeter than Armani Diamonds. Diamonds really is a very unique and special fragrance.
07/28/08 00:27:32
Does anyone have a recommendation for a fragrance similar to this?
07/27/08 23:43:21
I would totally recommend this for a 19 year old. Such a beautiful scent.
07/16/08 23:55:38
Thanks,Em89 i'm going to try it out. Can't wait to smell it!
07/16/08 19:12:25
I love this perfume, it's my favourite. Not too flashy, but very fresh, kinda sweet, good enough to eat! I always get compliments when I wear it. I find it more suitable as a day fragrance though. And i would totally recommend it for a 19yr old!
07/14/08 09:05:43
Would anyone recommend this for a 19 year old girl, who likes fruity and floral fragances? Or is it geared toward a much older woman?
07/13/08 05:55:25
Nice perfume - sweet and fun, but there's also a masculine side that I'm not sure I like too much. It's definately a winter perfume, so maybe when I try it on then it will smell better and more in place with the season.
07/10/08 23:08:13
I would expect something more aquatic for the name diamonds, i have never smelled diamonds though. Anyway I like its a modern scent, but ageless. i can imagine women of any age wearing this. Its a big deal from emporio armani. again:)
05/17/08 20:37:39
I liked this scent in a magazine strip, and so I went to the store to smell it on myself. The lady behind the counter ended up spraying it on a card, instead. And as I was hoping to try some others on my skin, I did not protest. I liked it well enough -- flower and fruity. I could smell the raspberries. I could imagine my younger cousins (< 25 yrs) wearing this scent. But, as I hopped into the car with my husband, it wasn't even one minute, before he said, "What is that HORRIBLE SMELL?"
Alas! Another 'fume bites the dust.
Alas! Another 'fume bites the dust.
04/27/08 02:31:08
Diamonds is a pretty floral gourmand perfume. Just imagine Vera Wang Women PLUS Gourmand note. It's perfect for almost any occasion.
It's not really really special or out of ordinary, but it's nice and wearable. I live in the hot weather and it smell terrific!
What I hate about this perfume is the bottle. YSL Baby Doll, Mango Delirium or even Britney's Believe is look more diamond to me than DIAMONDS.
It's not really really special or out of ordinary, but it's nice and wearable. I live in the hot weather and it smell terrific!
What I hate about this perfume is the bottle. YSL Baby Doll, Mango Delirium or even Britney's Believe is look more diamond to me than DIAMONDS.
03/10/08 09:34:09
Diamonds is fun and way cool. These are the memories that come to mind as I wear it. A sparkling drink with a raspberry, the kiss of a rose, smooth leather jackets, learjets and sports cars, Italian sunglasses, shopping Rodeo Drive, Amsterdam and Norway, skiing Aspen/Vail/Jackson Hole, a trip around the world. Just a light spritz on one wrist goes a long way or it can come off as old ladyish at first, but the raspberry/rose makes this so feminine and sweet. If you can't detect the fragrance after a while, look for the feeling instead. One word to describe it ICE. Not a headache ice, but a cool ice. I'm falling in love with this one. It's sophisticated and different. Ciao Bella's.
02/08/08 14:36:58
My body chemistry must be different. For the first 45 minutes, just didn't like it. Maybe the rose mid-note? As it settles down to the end-notes, only one word to describe it. ICE. Maybe this will work in a hot climate? ICE can be nice.
02/08/08 02:23:48
This is a very pretty floral gourmand. On me it is creamy amber, raspberry, vanilla and a beautiful ceder note. This is light-hearted, young and seems playful and foxy. Even tho, it's not boring at all and the notes are well-balenced. It isn't cheap smelling at all. The lasting power is quite good too.
To me Diamonds is all about a laid back, carefree and casual lifestyle. It's perfect for times where you just want to smell pretty, feminine and fuss free.
The bottle and the color of the fragrance go perfectly with the personality of Diamonds. The bottle is faceted and sparkling just like the sparkling floral gourmand held within.
To me Diamonds is all about a laid back, carefree and casual lifestyle. It's perfect for times where you just want to smell pretty, feminine and fuss free.
The bottle and the color of the fragrance go perfectly with the personality of Diamonds. The bottle is faceted and sparkling just like the sparkling floral gourmand held within.
02/06/08 17:14:02
Lovely scent, I also have to agree that Diamonds is the perfect name for this perfume. It has a sweet, feathery innocence to it at first, and then comes that nice sparkle once it settles. Not like anything else I have smelled.
01/06/08 16:12:25
"Like a flower that can be eaten" -- probably exactly what it smells like. Although, the problem is -- you wouldn't prefer to eat a rose, would you? There is something artificial about it. And I haven't figured exactly what it is I don't like, but I don't like it.
11/11/07 23:13:16
My husband loves this... it was the first we sampled and he said it was the one. It is a lot lighter than I anticipated... to me diamonds is a very appropriate name... it is light but has a sparkle to it. I definetly caught a hint of the vanilla and raspberry... I described it as a light, clean woodsy scent with a light floral overtone...
11/01/07 13:54:20
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Results of voting for perfume Emporio Armani Diamonds - Giorgio Armani:
Based on 67 votes of memebers.