Evolution Rocawear for men

Knows what he wnats and knows how to get it. Third times a charm and this is the third.

What a surprise. I wanted a man's fragrance in my perfume wardrobe. The fragrance I wanted to try was sold out, so I bought this one blind based solely on the inital spray. Not only is it gorgeous and old world, but a celebrity scent as well. Despite my previous rant of the lack of quality of some of the celebrity scents, I was completely bowled over by this. Now I have an evocative male fragrance that I am really proud to wear and a new respect for celebrity scents,what more could a girl want!

On further research I see this was probably made in collaboration with Elizabeth Arden and th IFF - an endorsement of its quality

Smooth and quite balanced. I agree with the positives, but a let down when it comes to longevity. As such, not really worth it. These are my initial impressions.

Update: longevity is so-so. Definitely sticks close to the skin after the initial blast and one can catch a whiff after 5-6 hours. But it does smell quite good. Knowing what I know now, I would have skipped this purchase.

Oh my goodness! This fragrance is really sexy. I'm surprised to discover that Rocawear is a celebrity brand by Jay-Z, and even more surprised that Trey Songz is the face of Evolution.

These artists aren't who I usually listen to or follow, however the guy I'm seeing loves their music and has subjected me to quite a few of their songs. He has also introduced me to quite a few sweet, ambery masculines during the course of our relationship.

He's going to love me when I buy Evolution for him. Looks like Valentine's Day is going to smell a lot like Evolution by Rocawear.

This fragrance is sweet, there's no doubt about it. Evolution opens with richly flavoured rum, sugary rhubarb and a subtle and creamy hint of coffee. The heart is much smoother and richer with smokey amber and tonka bean creating a sensual masculine sweetness and slightly gourmand quality.

The drydown becomes increasingly more ambery and incensey, settling only ever so slightly and remaining rather thick and heavy. The longevity in this case is incredibly lasting, even stronger on fabric.

I highly recommend Rocawear Evolution. Its amazing quality had fooled me into thinking that this was more than a celebrity brand.

I couldn't be more pleased by the fact that a celebrity cologne actually had depth and staying power to it. Evolution, as its name suggests, is a more grown-up follow up to 9IX, the first cologne released by Jay. In fact, it's pretty obvious that 9IX was used as a jump-off point. While still carrying a youthful swagger to it, Evolution has a more sophisticated base composition and is more "romantic." But, no worries b/c it's still suitable for other occasions and doesn't trigger an automatic "this guy wants to be more than friends" response. This cologne really is whatever you want it to be. The notes are pretty straight forward and require no guess work, but that doesn't mean that they aren't bold. The triumvirate of rhubarb, mango, and rum immediately establish evolution as lively and mysterious at the same time with incense deepening the darkness in the background. After the dry down, Evolution becomes an inviting mix of warm and spicy notes. The mid notes should include rum and rhubarb since they seem to stay well into the dry-down. Since 9IX's base notes gave off the faint smell of trash (I kid you not), the base of this one was worrisome. However, Evolution finishes with a mild, but intoxicating mix of amber, woods, tonka bean, and musk. Bold indeed. Longevity and sillage are great and make Evolution an incredible celebrity fragrance, through and through. Now...if Jay would only help Bey out with her line.

A nice addition to Rocawear, and it is possibly the best one. This fragrance begins a bit boozy with whiskey-like spiced rum (Captain Morgan?!) but I don't get any particular fruit here nor rhubarb. Later it dries down into powdery/incensey woody scent with artificially sweet oriental aspect of tonka bean and amber. I don't think I get any coffee accord either, and it's okay. It's strong enough. I find it quite mature and grown-up but it is also suitable for any age. It's not something I would wear in high school (under 18 should not be wearing boozy scent!!!) but definitely in college and so on.

Slightly thick, almost sickly, strong thanks to rum, rhubarb and incense. 3 very thick notes you won't see used often in the same bottle.
A wearable, man's fragrance that I think would be a very platonically attractive smell as well as romantic. This is the kind of scent that you're not too impressed with at first but the more you think about it the more it grows on you, much like Police Wings.
I can see mlyself asking for this for christmas.

Youthful smell more suited to 20-something.

WOW!!! This is a sleeper, I never would have imagined that this would smell as good as it does. I went to the mall to get the new John Varvatos and I ended leaving with this instead and I'm very happy I did. Longevity and sillage are great and this was well recieved by everyone I let sample. This is a winner for me, many will pass or refuse to like it because its Rocawear but if you have a open mind give it a shot and you just might like it.

This colonge smells pretty nice but you dont actually smell all those sick wit it notes they say is in the bottle.Mango NO,Rum NO, plus it doesnt last.Its r.o.c. so I bought it.LAME

Purchased a little over a week ago, and it is something else fine! Did NOT like the other Rocawear offerings even one little bit, but tried this b/c I sprayed it on my wrists at Belk and the development was amazing. Here's the way it went down for this writer (it may be different for you, since everyone has a signature skin chemistry):

TOP NOTES are fresh citrus and just a tad spicy-sweet and provide an immediate mental/emotional "uplift".

MIDDLE NOTES are mildly spicy, amazing, and unfold naturally from the top notes. These heart notes are, for the most part, the best part of the fragrance. The coffee is subtle yet "there" and really adds a special uniqueness to this juice.

BASE NOTES were the ones I was most concerned about, because musk tends to get rancid on my skin. No problem w/this musk! It's sweet and mild and not prominent at all. The Tonka bean and amber are smooth and relaxing and both notes mix very well and last for quite awhile.

Projection is obvious yet not overpowering to others, and you will not be aware of what a great aroma this stuff offers to those around you. Comments from others -- both genders -- have been totally positive.

As for me, I love to spray in on my chest, wrists, and neck and just inhale. It's amongst the top 4 or 5 I own, and believe me, I own a lot -- including some Creed and Bond #9 fragrances. I would pit this one against any fragrance I have in my collection.

My recommendation: BUY IT! YOU'LL LOVE IT. 5 + rating!

The notes sound so promising for this one! Mango, Rum, Incense and Coffee! With musk and amber in the base with some tonka! But as with 9 out of 10 designers it may be misleading.