Dawn (for women)

Dawn is a fresh and clean fragrance inspired by morning, sunrise and first sunrays. That is a moment when we stop to listen to awakening of nature and look forward to upcoming day. The fragrance was created in cooperation with perfumer Stephen Nilsen of Givaudan, who enriched top notes with a cocktail of citrus aromas with angelica and violet leaves. A heart is composed of orchid, and a drydown of Tahitian vanilla, orris, oakmoss, vetiver and musk.

Flacon collection is created in the same form, with floral pattern in various colours. Design of flacons and outer cartons was made by Sarah Jessica Parker with Jon Dinapoli, using art work by fashion illustrator Sara Singh.The perfumes will be available in amount of 30 and 75 ml EDP with 200 ml perfumed body lotion.

Michael Thompson was in charge of advertising campaign, which will appear in a fashion magazine in March 2009. Photos of Sarah were taken at dawn, at noon and at twilight, recording emotional and intimate moments, special moments of her life, from early morning till late evening.

TV clip will be made in a similar way as posters, as a kaleidoscope of precious moments, announced for February 2009. Dawn is a new fragrance and it was introduced in 2009.