I Am King (for men)

The new fragrance by Sean John was named egocentrically I am King – as a statement for all men, who care about themselves, respect their own attitudes and believe in themselves, and view themselves as kings, by that.

The perfume arrives on the market in December, exclusively at Macy's, but it will be available worldwide from February 2009. Sean John Combs explains his attitude about the name of the fragrance, that it is a matter of positive affirmations. If somebody says that he will not make it and that he is a loser, then that is exactly what will happen. In the case we say we are kings or queens, we will have success. This statement has nothing to do with arrogance. ˝I am King – is not a statement about me personally, but a motto of all men who will buy this fragrance.˝, says Combs.

The perfume I Am King was created in cooperation with Estee Lauder Cosmetics Karyn Khoury and Trudi Loren of International Flavours and Fragrances -IFF, and with Sean John's involvement, of course.

The perfume opens with aromas of tangerine juice, orange, cranberry and French berries. The heart incorporates accords of Kir Royal cocktail; currant buds and leaves cream, champagne and cold Mediterranean aquatic notes. The base notes introduce scents of key lime pie, lemon cream, rich labdanum extract, cedar, vetiver, white moss, sandalwood essence and pure powdery accords.

The perfume I Am King is available in two amounts, as 50 and 100 ml EDT, with 100ml after shave balsam, 200ml bath and 75ml deodorant. I Am King is a new fragrance and it was introduced in 2008.