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The fashion designer Stella McCartney (the daughter of Paul and Linda McCartney) launches her second fragrance. The first one, Stella from 2003, had a lot of limited editions and flankers, so for 2012 an entirely new concept was finally developed - a fragrance named L.I.L.Y.. L.I.L.Y. is inspired by Stella's memories of childhood and the estate in the countryside where she grew up.
Stella explains to wwd magazine the name of the fragrance: “It comes from my dad’s nickname for my mum: “Linda I love you”. The name is also from the lily of the valley ingredient — I love it as a flower, and so did my mum — it’s delicate, feminine, innocent. It was part of my bridal bouquet. But I also wanted to explore its darker, more masculine side. It’s a woodland flower and I wanted to capture the roots and the earthy side of it.”
The composition is developed by Jacques Cavallier of unusual notes of truffle on top, made from natural extracts, lily of the valley in the heart and of oak moss at the base, which represents the sexy and sinister contrast to the flower in the heart. All the notes were chosen by Stella herself, who wanted a clean and uncomplicated fragrance.
The bottle design is done in Art Deco style and it is a mixture of light and darkness, feminine and masculine. Crystal part of the bottle reminds of the old English vases, while the metal frame represents a modern and masculine edge.
The campaign, shot by David Sims, features the Polish model Malgosia Bela, who is 34 years old. Stella wanted the advertisement to show someone who is not too young and who does not wear much makeup.
L.I.L.Y. is available as a 10 ml roll-on, 30, 50 and 75 ml Eau de Parfum with an accompanying collection for body care.
Top Notes
Middle Notes
Base Notes
I did sprayed it on my wrist the other day and I have to say, that it didn't last long on my skin (maybe 30min) and I couldn't make much out of it. Such a pity usually testers smell more intense than the fragrances. I don't think that I will be buying it. Sorry Stella to expensive for 30min!
I tested L.I.L.Y. in a department store the other day and fell in love with it. On first sniffing it seemed nice but not particularly special but on my skin it started to smell phenomenally lovely and the longer it was on the better it smelled. As others have mentioned, it's floral, clean, subtle and it's one of the best florals I've smelled, along with Gucci Guilty. The lily-of-the-valley doesn't particularly dominate, to my nose anyway, and no one note stands out to me but the combination of notes just seems to work incredibly well together to make a truly lovely fragrance. I've not been overly impressed with Stella McCartney's other perfumes so this one is by far the best one I've smelled. As for the sillage, unlike with some other reviewers on me it lasted FOREVER, both on my skin and on my clothes, despite it being so soft and subtle, and I kept getting lovely little whiffs of it whenever I moved around. So, I LOOVE this perfume and it's become one of my new faves. :-))
Just picked this up today, i really do love it!!!
Gentle refreshing , lily of the valley goes quite quickly but the drydown is beautiful, musky but not strong in your face, stays close to skin, and amazing lasting on clothes.
The 30ml has no frame and i quite like the bottle ,
I am a big fan of Stella in two, but find her other perfumes too strong. Anyway will enjoy this 30ml and see how i feel when this one is finished.
I so wanted to like this because I love the name and the love story of Paul and Linda. I also kind of like the bottle, although I agree that it is rather painful to operate it if you have a small hand. Should I ever change my mind and fall in love with the juice, I am not getting a 100 ml bottle - perfume should be pleasant, not painful!
Anyway, chances are slim that that will ever happen, because I found the perfume to be rather tame. A sanitized flower with a woody drydown. I am not that fond of Lily of the Valley, but this is so cleaned up that it doesn't even bother me, I am just bored. And in perfume I much prefer to be bothered rather than bored.
Edit: I see that 32 people say it reminds them of Chanel 19. I am almost in tears to see my beloved, complex, first love from Chanel compared to this indescript soapyness... Needless to say I don't agree!
The drydown is too masculine for my taste.
The 30 mL bottle don't have a frame, and is truly beautiful! Small bottles are always prettier!
I am very fond of L.I.L.Y, it has a smoothness I adore, and it is flowey yet not sweet. It smells almost natural, just more beautiful. Perhaps it is because my skin has a sweet note by itself that L.I.L.Y becomes very beautiful on my skin. It doas not smell so much, but it is longlasting, and I don´t need to respray it for the whole day.
It is the first very gentle perfume I have been fond of!
30 mL-flaskan har inte en ram, och är jättesöt! Små flaskor är alltid sötare!
Jag tycker mycket om L.I.L.Y. Den har en mjukhet som tilltalar mig, och den är blommig utan att vara söt. Den doftar nästan naturligt, bara vackrare. Kanske det är för att min hud har en söt doft i sig själv som L.I.L.Y blir bra på min hud. Den doftar inte så mycket, men doften sitter kvar länge, och behöver inte sprayas på igen på hela dagen.
Detta är den första mycket lätta parfym som jag tycker om!
Sorry, but the bottle and fragrance inside are not in harmony. Absolutly. Such a pseudo-glamourous bottle which is very unpleasant to hold while spraying in a big size (tester must be 100ml). In reality this bottle does not look so beautiful like on the picture, the frame kills it all (just my opinion).
Now to the fragrance. Tea indeed. Spicy tea. Somehow i do get associations with Bulgari´s "White tea" fragrance. Yes it is strange how peppery lilly-of-the-valley can call associations like that. Very poor sillage and i can´t hardly smell it after 2 hours. Drydown is plain and boring: dry musk. The whole concept of the juice inside indeed reminds me of a L-O-T-V flowers in a fresh spring mud. Not appealing sadly at all to me.
Please do not remove this comment, since others might find it useful. Not every review should be positive, so people like me wanted to make a blind buy might find it very informative. Thanks.
The beginning of this fragrance gave me the impression that it would fit right in with the other feminine and lovely Stella Mc Cartney fragrances, despite not liking lily myself. However the lily seems to droop for a while, becoming watery and dull until the woody smelling notes come forward and give this more depth and make it more sophisticated than the impression the opening notes gives you.
Not for me, but if you are a fan of lily this is definitely worth a try.
I absolutely adore Malgosia Bela who is the face of L.I.L.Y. campaign and admire Stella. So when I had an opportunity to visit UK and get my hands on it, nothing could have stop me:)
I am still trying to work it out though, since yesterday when I got it. Expected more of a floral and the lily is present for a short while only. It reminds me of flowers in the meadows or in the forrest, with their earthiness, more green than sweet. It stays close to the skin, seems as your natural beautiful scent. LILY has a totally different personality than Stellas. I like its freshness, mossy green and some kind salty notes that seem to pretend it is your own scent not a perfume.
Reg the bottle, got a 30ml, which is very comfy to use
Having no previous sniffing experience with SM fragrances, i had no expectations of this fume, other than a feeling SM's scents are marketed at a 30-something plus audience.
On first spray there is a strong resemblance of EA's original Green Tea such is the strength of this top note. Bergamot and citrus notes follow, in particular a pleasant lemon/verbena note with an aquatic rush of these fresh notes into a very well done lily-of-the-valley note (the opposite of Diorissimo), surrounded with white florals (jasmin and tuberose i believe). Here starts the mellowing into a lush, creamy vanilla base which stands well with the verbena/lemon top note (is this the truffle note listed in above notes? i get more of a white chocolate vanilla than any dark truffle connotations).
Sillage is poor (about 50%) and the longevity is around 3-4 hours, which, given that i probably would only use this scent as an after-shower on holiday refresher, is probably about right. The overall effect is that of a cooling citrus-fresh after-sun spray, with the residue of the day's sun-tan lotion and a slathering of creamy vanilla body lotion. I will not be purchasing this scent, as La Maison de la Vanille scents are far superior in sillage and longevity, and therefore shall be experimenting with them against citrus-scented skin to create a similar effect.
I have to say... I am an original Stella fan from the word GO. I didn't go at this new scent expecting it to be incredible. I expected it to be beautiful, innocent, and sweet. I realize the L.I.L.Y is based off of her childhood memories but I couldn't help thinking of the flower and how it's such a pure and innocent flower. That is exactly what I got. I'm not in love with it and dying to rush out and purchase it at this very moment but I will add it to my arsenol for those days I just want something to add to the feeling of sweet and innocent like the first day of Spring.
Really dissapointed with this Stella creation. I am not a lover of Stella's rose notes but can appreciate the careful balance of them in her frags.
So spotting a new STELLA - L.I.L.Y, I was anticipating a well blended scent that smelt of lily. Instead I was greeted by those small lily of the valley heads that pop out of the spring earth. Yes, it is well blended, but I don't want to smell those flowers which shyly peep out and then hide away after the opening, nor the peculiar truffle note, that comes out and persists as wet mushroom compost no matter how well blended it is.
Bottle is awkward to hold too, which is a big no, no. Don't get me wrong, it is a very appealing design, but the tactile experience makes me cringe. In the large sized tester, you feel like you will drop it, since it sits poorly in your hand.
It smells like Grandfather kissed Grandmother who used too much of her "Lily of the Valley" perfume.
The bottle is wonderful and I expected something light, maybe slightly spicy and sweet. Maybe they thought ok, the evergreen ROSE got a huge hit last time, why not bring the good old lily of the valley back and spice it up a gear. Sorry. Didn't work.
Got it yesterday, need more time to know what I think about it... Like it at the moment but I was expecting something really amazing... Perhaps too much expectation? ;)
I had to buy this after testing in the shop today. Stella McCartney does the most amazing skin scents that just smell like they are part of you. This is nothing like the original Stella, but is still the kind of romantic scent that will have others thinking "Wow, she smells lovely". Clean, floral, but subtle. Only those you allow close enough to you will be able to smell this amazing perfume.
Nope no LotV here - I get tea,the kind we call here 'Builder's tea' black with 2 sugars and then quite quickly, a clean woody drydown. I don't get the kind of earthiness I expected from truffles, more like a light sandalwood. Little sillage but lingers on the skin. If anything this reminds me a little of Samsara now it has been cleaned up.
Having said all that about what it is not, I can safely say I like this better than any previous Stella Mac scent just because it's a lot less wan and watery than the others. This at least has a bit of character and is a little different.
This is nothing like what I expected (hoped for). There is not a single hint of authentic lily of the valley in this and they are even so bold as to display bowls of the flower alongside this perfume.
So, it's not a deep earthy lily of the valley fragrance. If you want lily of the valley go Comme des Garcons Lily for effervescence or Diorissimo for elegance.
All that said, L.I.L.Y is still a fine scent. It opens slightly green and aquatic with a nondescript floral note and hints of fruit.. maybe cassis. It soon flattens out to a rather warm (or even hot) woody scent and is somehow reminiscent of Kenzo pour Homme. It has the same metallic, almost salty watery smell. This sets it apart from a generic aquatic.
The scent lasts well (7 hours so far with moderate projection) and it's not obnoxious or immature. I'm very interested to see what others thin about L.I.L.Y.
I'm dying to try this one! I love the bottle, I dont think it's kistch (which I can appreciate at times) at all, I see more like Dali
I love Stella as well, her veganism... her clothing line.. the first stella perfume.
Truffles? Hate them, BUT when used in moderation in the right recipie, they are wonderful earthy goodness :)
I'm judging the bottle now: mmm, a bit kitsch!
I have great expectations about this perfume because I love Stella so I guess I will at least enjoy the mastery behind L.I.L.Y if not the fragrance itself. I hate to wait! There are many scents with lily-of-the-valley around and some are very special, like Diorissimo that has been around for ages!
In this case there is also tuber (truffle). That's even a more difficult one! Have you ever smelled real truffle? God... good to eat but not a smell that you usually want to wear on yourself! Earthy, to say the least...
Now I'm very curious!!! Like a truffle dog, LOL!
I don´t know why already 2 women have voted I love and Like it - have you smelled it? I always rely on opinions there, but since you click on LOVE or LIKE button before you even get to smell it I doubt reliability of the votes. Please wait even though you think you WILL love it or WILL hate it in the future. I think this is not really helpful ;)
looking forward to this! the notes sound promising and the inspiration behind the concept is really wonderful and heartfelt. however, i read on nstperfume that it will be released in UK in january and in SEPTEMBER in the US! hopefully they won't take so long.
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