New Fragrances Euphorium Brooklyn Butterfly

Euphorium Brooklyn Butterfly

04/24/17 08:06:56 (2 comments)

by: Jodi Battershell

 

Euphorium Brooklyn Butterfly Eau de Parfum

Euphorium Brooklyn, the brainchild of creative artist and perfumer Stephen Dirkes, announces its latest fragrance and a new "light and bright" direction for the perfumer. More than a year in the making, Butterfly will make its debut at this year's Sniffapalooza Spring Fling event. A special gift set with the fragrance that also supports its namesake beautiful insect will launch in Summer 2017.

The perfumer's neighborhood—Greenpoint, in Brooklyn—provided creative fuel for the development of the scent. "From early 18th century settlements and the development of 19th century boat building and chemical industries, the waterfront somehow escaped development. In these 'wilds' of North Brooklyn, tremendous stands of milkweed, grasses, and wildflowers flourished and have remained largely intact until the present. Situated on the migratory path of the Monarch butterfly’s incredible journey from Canada to Mexico and back, the butterflies discovered the rich flora on Greenpoint’s water’s edge for themselves, establishing a marvel of nature with seasonal clouds of butterflies signalling the start of summer in this otherwise grey industrial corner of New York City," as explained by Euphorium Brooklyn.

The new Butterfly eau de parfum takes inspiration from the fragrant plant life that sustains butterflies and their habitat. Dirke explains, "Although perhaps a peculiar starting point to develop a fragrance palette, butterflies have done a remarkable job of curating a wide range of fragrant floral, mint, grass, and herbaceous notes for a perfumer to work with."

Dirkes describes Butterfly as a "floral mint" with a drydown that "goes very aquatic and mossy," highlighting accords of violet, wildflowers, wild mint, herbs, water and moss. "There aren't any real spicy notes (especially compared to the rest of the EB collection)," notes Dirke, "I'm even giving a bit of a nod to very traditional perfumery—Hedione and super-diffusive floral accords."

Euphorium Brooklyn Butterfly Eau de Parfum

BUTTERFLY

Notes: Violet, Lilac, Lavender, Geranium, Marigold, Wild Mint, Mountain Laurel, Hyssop, Milkweed, Scarlet Sage, Armoise, Sweet Clover, Grasses, Moss and Brook Water

FRAGRANCE PREVIEW AT
SNIFFAPALOOZA SPRING FLING

Butterfly will make a special preview at next weekend's Sniffapalooza Spring Fling (April 28 to April 30—registration is still open here). Stephen Dirkes will be on hand for the Sunday luncheon and invites you to take a "smelfie" at the Butterfly photo booth he'll be hosting with photographer Tal Shpantzer, who has created many of the images for Euphorium Brooklyn fragrances and whose Petals portraits series inspired the house's Pétales fragrance. 

Butterfly is a unisex fragrance and will be available in 30 ml and 50 ml eau de parfum atomizers. Look for a special Butterfly gift set this summer, featuring an 8 ml travel size fragrance and a a seed packet specially curated to grow a Butterfly garden of flowers and plants that sustain butterfly life and habitat, with a booklet containing information on how to help preserve butterflies in the face of an ever-diminishing habitat, increasing environmental pollution and human encroachment.

Please visit the official website of Euphorium Brooklyn to learn more and purchase the fragrance. 

All images:  Euphorium Brooklyn

 

Jodi Battershell (NebraskaLovesScent or "NLS")is a lifelong Nebraskan who transplanted herself to Philadelphia after a lifetime on the Great Plains. An appreciator of fine fragrances since childhood, she tried her hand at natural perfumery and fragrance-mixing for a number of years, ultimately concluding she was better suited to appreciating the fragrance creations of others. She is pleased to finally be putting her English degree to use as a writer and editor for Fragrantica.com.



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RubyBirdy
RubyBirdy

I am from Brooklyn, and Greenpoint's waterfront has been developed for a very long time! It has not been wild for centuries. The docks were a major employer in the 19th century. A famous Civil War ship, USS Monitor, was built in Greenpoint. Now that shipbuilding is gone, luxury properties are being built. There is no need to make things up when we have a rich history that we are very proud of.

Apr
25
2017
the big totoro
the big totoro

Wonderful article Jodi! Sounds like a truly magical fragrance, I will definitely be adding it to my test list. Thank you for reminding everyone to do their part to help the dwindling butterfly population (which also helps the honeybees too.) I have a flourishing butterfly/bee garden and it always makes me smile when I see these very precious little guys feeding, they are quite special and important. :)

Apr
24
2017

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