New Fragrances Jennifer Aniston Lolavie

Jennifer Aniston Lolavie

04/16/10 14:40:45 (9 comments)

by: Sandra Raičević Petrović

Lolavie is the first signature fragrance by Jennifer Aniston, and a part of her natural cosmetics brand. It took a year and a half to produce this perfume in cooperation with the Falic Fashion Group. Lolavie will be available exclusively on the shelves of Harrods perfumery in June 2010, and launching in the UK is planned for July (Boots, Perfume Shop).

Jennifer Aniston outgrew her long time favorites Miss Dior and Anais Anais, which she nowadays considers too strong and inappropriate. She is attracted to daytime scents with mild compositions reminiscent of nature, beach, morning freshness, and spring morning flowers. "Sexy and clean" scents are her obvious choices. Lolavie is designed to reflect her personality - sexy, clean, flowery, but not too flowery, intended for casual use.

The aim of her perfume is to avoid strong impressions with imposing and aggressive compositions, and to evoke the natural and the feminine. The bottle of Lolavie is inspired by modern architecture and beach waves. The name of this fragrance remains a mystery: "It's a long and very personal story," says Jennifer, "but it has a specific meaning." (It has phonetic similarity to “l’eau la vie”).

 

Mario Sorrenti developed the advertising campaign with photographs of Jennifer Aniston on the Mexican Cabo San Lucas beach. Lolavie will be available in 50 and 85ml. (WWD).

Author: Sandra Raičević Petrović (sandrina_bambina)
Fragrantica Editor, Writer & Designer

 

 

 

 

 



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hollycat
hollycat

I read about Anistons taste in perfumes were in the "clean" catagory. She wore Anais Anais and other light clean florals. I will look forward to trying it, but Im an oriental girl through and through. I doubt this will grab me.

Apr
19
2010
libertybelle
libertybelle

I think it sounds kinda blah but expect it will be somewhat popular due to Ms. Anistons fame.

Apr
19
2010
Ducktail
Ducktail

Never thought of Jennifer as a snob but limiting the release to Harrods out in the UK suggests as much.

Apr
17
2010
narcotic
narcotic

Phew; for a minute there I thought the perfume's name was "Lola V", as if it were a Marc Jacobs knockoff... I predict this'll be inoffensive and room spray-esque, which could actually be pretty good. Here's hoping it'll surprise!

Apr
17
2010
Kterhark
Kterhark

I'm a fan of Ms. Aniston's composure in the public spotlight, and look forward to sampling her signature scent.

Apr
17
2010
Flora55
Flora55

How can someone "outgrow" Miss Dior, of all things, and replace it with what sounds like a rather insipid and generic "non-perfume?" Whatever! I will try this but my hopes are not too high.

Apr
16
2010
falovalo
falovalo

She's a boring, mundane actress, I'm wondering if the fragrance will reflect that... Interesting though, the so-called A-list "celebrities" usually don't delve into beauty or fragrance.

Apr
16
2010
Michele716
Michele716

I'd be very interested in sampling this. I bet it's going to be a big hit because of Jennifer's popularity.

Apr
16
2010
irishprincess
irishprincess

I am excited to try this, sounds very interesting!!!

Apr
16
2010

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